Challenges come! Mango TV broadcast from independent domestic video sites to see how the futureobserved [IT Times] 2014 China's online video industry is the tenth anniversary of the rise of development in this decade of development, the network video industry Air Jordan Others has also experienced early exploration, to today's highly independent of broadcast content Air Jordan 7 Retro and copyright dispute. Online video advertising revenues is not enough to bring pay huge royalties, behind the huge flow, both the existence of infinite value to be tapped, there are some problems. Recently, mango TV broadcast route to go alone regarding trouble fast, and then the end of April the new App mango on-line use is not smooth, often flash back problems will be exposed, some netizens Tucao said that even the App are doing well but also what independent radio? But, mango TV why it is so anxious to start the new App, and recent independent radio drama strategy certainly has a close relationship. Not long ago, the rage of the US drama 'Big Bang' and several foreign drama series of the shelf, and then ace homemade Sohu drama 'Cock silk men' were asked to modify offline, for domestic video sites, the introduction of foreign drama will face more strict policy restrictions, and for home-made drama to focus on the development of the future, through the audit requirements are getting higher and higher. Today, the independent radio station again and then counter-attack strategy, to compete for users and advertisers, the video site is it because after suffering a series of strikes, but became calm? Perhaps, mango TV broadcast announced strategy alone does not make the domestic video sites day more sad? In mid-April, SARFT issued a TV broadcast will be implemented, 'a drama two star' system. A drama TV simulcast two stars means a drama can not more than two, four-star simulcast repertoire compared Air Jordan 12 to tend to quality content 'less' platform running, the video sites, can be described as good news, since watch less TV platform carousel, will naturally increase the network to watch click traffic. In addition, network video compared to TV, with vast repository of resources on the platform display; the risk run, is relatively small. Should coupled with the successful introduction of a TV drama, but also earn a bowl full. For example, the iQIYI billion was 'Daddy Where' independent Air Jordan Others broadcast network in the second quarter after the copyright, then to 66 million yuan to sell exclusive network naming rights, advertising revenue plus revenue iQIYI made money pen 'good sale. ' Before the introduction of the Korean drama 'You come from the stars of' premiere, click exceeded 2.5 billion times, plus simultaneous translation subtitles microblogging live, although watch the premiere in user experience, there are many worthy of improvement and improve the place, but much of this multi-channel Play in the form of screen interactive television is unmatched. Although there are determined to do alone mango TV broadcast strategy, but not the best way blindly across the board, the saying goes, there is interest where there is a friend. 'Mango entertainment' May 4th official microblogging has announced that it will not start on the satellite launch this summer of '2014 Super Boys', exclusive video aired on a portal. Visible, mango TV broadcast is done only one way to improve the social status of a gimmick, the short term can not really completely abandon cooperation video sites. Despite the recent opinion, mango TV impact on the video site is not too big, but decades of long-standing video site but in this time of concentrated emerged, the future of video sites like future too. Video site business realized the crux now, the video site's revenue model is mainly derived from advertising revenue, but not enough advertising revenue to pay the huge cost of copyright, so the video industry will become a money-losing industry ʱ?? Currently 'UGC + homemade drama' content resources in this direction compared with the enormous video content copyright expenses is a fraction. With the advent of the era of 4G, mobile video is rapidly becoming the trend of multi-screen multi-terminal video interactive mode, combined with the way other freshmen chain derived games, social networking, but also for the domestic video industry in the development of mobile terminals has brought new opportunities. The beginning of development of China's video sites each Air Jordan 1 with different positioning and orientation, Letv positioned as the main issue of long TV drama video site; and Tudou, 56 net and are positioned as the emotional network users to upload video content-based sharing site; PPS, PPTV is the use of peer to peer network P2P technology to play TV client; this different development orientation for each different model of development laid the foundation for the future, but the past few years with the copyright wars video site, so All video sites TV drama to develop in the direction, content convergence trend is getting worse, more and more small mutual differences. At the same time as the video site for Web content review and copyright protection awareness is gradually increased to strengthen national efforts to deal with the video copyright, the video site for Web content review and copyright protection awareness is gradually increased, piracy market to a certain extent containment. 2009 original SARFT launch a 'rectification rectify the Air Jordan 13 Retro Internet Vulgarity special action' to close more than 300 illegal audio-visual program site, to now Thunder and other video sites themselves will develop gradually improve audiovisual copyright monitoring system, as well as recently Nora Close, from content producers and distributors to the importance of copyright and protection of degree tilt has become even more apparent. How to remedy after decades of development, China has entered a video site development maturity, but China video site's content structure and business Air Jordan 4 Retro model exactly the same as a decade ago, but the user groups and user needs great changes have taken place, which in the China's Internet industry is rare. China is currently the most central issue is how Air Jordan 8 Retro to build a video website content and structure to the new structure from the business model in line with the market environment. With the advent of the mango broadcast TV alone, whether television will cut off food although there are still uncertainties in the video network, but the content of the video sites rely entirely on the broadcasting system of production, it is contrary to the development of video websites fundamentally. Right now the video sites is an urgent need to transition media properties, has its own unique homemade and copyrighted content and Nike SB positioning direction, joint giants stand just to maintain a policy burn, burn but this does not solve the core business mode and content of structural problems. In my opinion, the current video site to get rid of the kinds of situation, need to do some core changes. First, increase the self-made drama investment stage, more and more attention to their own video site content originality and uniqueness, from before the UGC free short video content, some of the shoot-off the small cost of exclusive video content, to now large cost independent radio drama copyright of buying, although the weight of its own version of the increase, but compared to the massive drop in the bucket of the purchase of copyrighted content, such as all the hit shows, in fact, are still supplied by the TV station. Judging from the international trend, the flagship genuine second largest US video site Hulu also announced to increase the drama of the original investment, plans to increase investment in original programming three times. Hand, the domestic market, Youku Tudou announced the 2014 hit Nike King 300 million network made offensive content, music, as this year's planned production 700 sets made drama. However, the amount of drama and even that several investment funds with its homemade, instead relying on the supply department of broadcasting content is still not comparable. To change the current status of this kind of piecemeal homemade drama, from the staff to the system to form a long-term stable production of homemade program (not just drama) of content production system, from the play to the content level of manufacturing of both direction and playback platform direction of change. Second, backed by trees, user influence to shape the video site a few days ago with 360 shares music as rumors, several top-ranking video sites have found a 'godfather', want to continue to survive in this industry by burn go, whether you are not listed, there is no money 'godfather' is totally unacceptable. Compared with the portal media video site, its traffic is approaching, but in terms of social influence, portals and television up a lot, so the formation of television advertising revenue now and portal advertising revenue is far higher than the video sites. For advertisers, the traffic is only part of the data of interest, class advertising for the brand, the influence of video sites still unable to attract advertisers greater investment. Youku potatoes fiscal 2013 fourth quarter, the net income of 801 million yuan advertising, growth came mainly from increased brand advertisers and advertisers average business growth investment. Wang CCTV advertising tender price may be able to close a quarter of net revenue video site, although CCTV Kids Shoes and Youku take less than comparable, but in terms of coverage, both sides have some basis for comparison, not to mention the birth of the original Internet video, He claims to be replaced by the new media forms television. On the one hand, the brand in the long run due to the traditional form of media and television will continue for quite some time; on the other hand, the media properties so that the traditional media and television are more likely to get the mainstream community identity, forming a media credibility. This is also the current problems faced by video sites, and must be addressed, if it continues to burn down large quantities of video resources, so their influence can not be promoted. Fortunately, the current line of video sites have the money 'godfather', relying on the rich 'godfather' and 'godfather' of user influence, the video site will have a basis to further enhance its own influence, Whether the flow of resources or advertising resources, plus expand its content, it is possible in the future form the portal confrontation influence. Third, the Air Jordan 4 Retro content is king of media properties in transition promising high-traffic content can not be separated, but good content to show form and means are also different. Video site from the date of birth, that is, with the media properties, Nike Shoes is an alternative to traditional Air Jordan 1 TV media in the form of the future, but the mind, so that China's video website to read through distorted. For now, the number of online video media arts video player Top10, only a show from the video site made, all the rest of line TV and CCTV's flagship variety. Value reflect future traffic video sites, except to enter the broadcast content alone, it should transition to the media attribute direction. Potatoes open from the media channels, the main channel to invite the star settled, share exclusive content; concern for the Phoenix video documentary and a focus on the shoot-off groups can be regarded as the exploration of video media properties, and television and video sites to the revenue Portal form of confrontation, media properties are not enhanced, basically not possible to survive in the future. Throughout the history of the video industry, in 2004 the rise of the past 10 years, Chinese video site group experienced a 1.0 to 2.0 transition, Tudou, 56 net, PPTV, PPS, etc. have been on the line, but now the pattern has been very clear, either combination, into the giant camp, either slowly fade industry vision, restructuring or reorganization. In short, the online video industry is exploring a possible development Nuggets flow value of the New World, we recall in 2006 to $ 1.65 billion Google acquisition of astronomical Youtube, causing the industry on the video site in the tremendous business opportunities in mining analysis. Now 4G era, how to make good use of their own resources and characteristics of network video, seize the opportunity, is now the entire video industry Cheng need to think about. [Editor / Zheng Xi]