Compared to online and offline is greater flow inlet; do not attach importance O2O online business enterprise will lose the future[IT era network, IT Times Editorial] China's Internet development has brought dividends population base has vanished, the growth of Internet users and online shoppers growth has already Nike Air Max slowed, and electricity supplier price war as a gimmick of extensive As this trend growth pattern will become the past. The future will be how to develop the electricity supplier, we look billion euros net Yuan Huang Pu expert authors have any good suggestions. In one recent case, Dangdang CEO Li Guoqing and Suning Sun Weimin, vice chairman made almost the opposite view. Li Guoqing expressed, O2O Air Jordan 18 just ditch the traditional retail, Dangdang never try O2O. And always hold high the banner of O2O Suning Sun Weimin believes O2O not line of business to go under, and online companies go O2O road. If two years ago, Dangdang Li Guoqing fairly chiefs, his words corresponding gain more recognition. But times change too fast, two years ago on the concept of vassal O2O buy today has been widely applied Air Jordan 11 in all walks of life. O2O do not rule out some companies just to gimmick, but whether it is Ali, Baidu, Tencent, or Suning and Jingdong, which are in force do O2O; Objectively speaking, although still in the exploratory stage, but O2O is rapidly advancing ground. As Li Guoqing Dangdang never adhere Air Jordan Fusion to self logistics and increasingly marginalized, like, do not do O2O Dangdang will continue Air Jordan 2 to fall. Of course, Dangdang may agree with the value of self logistics, but also know O2O is the trend, but we do not have the ability and courage, 'non-you do not want, in fact, can not.' Dangdang 普哥 always look bad, but this article is not to criticize Dangdang for the purpose; combined with their understanding, 普哥 talk about why online business, especially online business enterprise also need to focus on O2O; those no line capacity, neglect O2O electricity supplier companies will lose the advantage in future competition. Compared to online and offline is much greater flow inlet person engaged in the Internet there is a certain perception that the Internet omnipotent; they rely on the Internet, people are mostly in contact with the Internet circle, will have the Internet has completely penetrated into the ordinary daily life of illusion. CNNIC data show that as of the end of June 2013 the number of Internet users Air Jordan 4 Retro in China is 591 million, Internet penetration rate of 44.1 percent; the number Nike Shoes is 271 million online shopping, Internet users in the utilization rate was 45.9%. The official figures do show the tremendous power of the Internet, but China's Internet development has brought dividends population base has vanished, the growth of Internet users and online shoppers growth has already slowed down. For several years the major electricity supplier site is almost like a national mobilization propaganda, and truly shifted to the next line user online users in incremental effect is weaker, more mutual seize other users. The core of the Internet is traffic flow inlet occupied BAT can be derived from the way a lot of cash. There is a basic common sense is overlooked: almost Nike Heels Boots all are under line users (including online shopping users), they use offline shopping. Compared to online and offline is actually a greater flow entrance. Internet companies recognize that it is important, because most Internet companies have suffered traffic bottlenecks; on-line taken many measures can not increase after the user, to the next line is a logical choice. Tencent micro-channel and Nike Air Max major retailers to Air Jordan 13 Retro open membership system, originally part of the retailer to become a member Air Jordan 14 Retro of the micro-channel users; Ali's Lynx, shopping malls and brand co-pay for treasure under the line and the line to attract users to use their own platforms and tools; recently great purpose O2O cooperation Jingdong and convenience stores hope to the line of traffic into the convenience store Jingdong online traffic. Compared to electricity suppliers, local business O2O more efficient and offline retail compared to the biggest advantage is the electricity supplier to break the limitations of time and space; In addition, electricity providers can quickly scale to lower prices, but also to collect the user needs to do personalized custom manufacturing (C2B). These advantages are undeniable, but to consider to what extent the electricity supplier is to improve the overall business Nike Lunar Haze processes and improved social benefits. China electricity supplier Air Jordan 7 Retro extensive growth to a price war as a gimmick, a lot of time is a destructive type force presentation. Electricity supplier price war led to a lot of sales, but the middle mingled with irrational consumption resulting in substantial waste; commercial enterprises often several storage centers serving the national market, by a large number of logistics and distribution support, in the middle of a very human and material cost of waste Big. Electricity supplier by the whole country needs extensive development mode transition to local business O2O. Consumers are several factors whether online or offline shopping, considerations are: price, convenience and service. Electricity suppliers on price has certain advantages, but also with the increasing development of logistics in the convenience, but harder than in the service offline. Combining the advantages of online and offline, local business O2O shorten the distance mode user services will be more efficient, and the local business O2O mode requires online and offline business coordination. Currently, a large number of convenience stores in and around the integration of business over the Internet start-ups (such as 19e, community 001) is recommended O2O local business development; while some have the line capacity of the electricity supplier companies such as Jingdong considering using the delivery staff to promote community O2O; like 'Cat House' will also play a strategic role in the Lynx O2O landing on. The line is far greater than the line a market from a more practical point of view, online business, especially online business enterprise needs to pay attention to the line, because the line is far greater than the online market.普哥 previously stare at every day, Ali, Jingdong, think electricity supplier invincible; but later found that if the sales of the standard, the Lynx Jingdong can enter the Chinese retail top ten, but the number of retail hundred companies which, pure electric commercial enterprises are very less, total sales of traditional retailers online retail is far greater than the sum. In the living area of services, the market size of life services including catering, tourism, industry, including more than one trillion US pure electricity supplier obviously can not solve the problem, the next line of experience in this market segment is essential, it can only be made O2O. Currently most of the traditional commercial enterprises in force O2O, trying to cut the line of the broader market. In the US, Amazon has its own buy the business Air Jordan 10 Amazon Local, also invested in the second largest buy site LivingSocial, by a kind online shopping service to life O2O expansion; eBay and offline Nike Basketball retailers take the form of cooperation against Amazon, launched eBay Now do local Business O2O. Domestically, Tencent micro-channel line retailers greatly welcome; Ali to pay the next day the cat plus super and treasure to draw the line brands; while Baidu places map-centric service platform to create life; Jingdong and Suning recently O2O terms layout a lot. If online companies do not cut the line, and so on down the line when companies have learned to use the Internet's, O2O market will be different from the traditional pattern of electricity supplier situation. By Cai Wensheng words, the future belongs to those who understand the traditional industries in the Internet, but not those who do not understand the traditional industry to understand the Internet.普哥 expected to be daring, those without the line capacity, neglect O2O electricity supplier companies will lose the advantage in future competition. [IT era network, IT Times Editor's note] 普哥 in the text indicate a path for the electricity --O2O makers. Yes, and now from the US to China, the traditional commercial enterprises, mostly in force O2O, trying to cut into the line under the broader market. We may in the future do not pay attention to those who, like Dangdang this O2O electricity supplier companies will really disappear. [Editor / Wang played]