Product attributes born in the community

To listen to Air Jordan 9 Retro different views of it: in 2014 the 'double 11' Carnival, whether this is Ali card 'blood machine' by the gloom and doom of the starting point[IT era network, IT Times Editor's note] double eleven this year, according to Ali Group's data show, the Lynx in two minutes total turnover exceeded 10 billion yuan, promotional information about dual-eleven overwhelming web popups appear from time to time , presumably 'chop hand family' have long been excited, but behind the Air Jordan 7 Retro carnival, the author thinks, double eleven like Ali 'exploitation' staged Rendez-Vous, which perhaps is the starting point from the gloom and doom of Ali, Ali by industry conspiracy to traffic giant pulled the threshold of small and medium businesses looted create excess profits, the future can beat Ma's opponent is unknown countless derivative. Double eleven again, Ma, David Beckham, registered trademarks, Liu Qiang East because of who you upgrade ...... a series of fiery news, outrageous marketing filled with media. This year's two-eleven is a marketing campaign after the first listing of Ali, 'chop hand family' are looking forward to the horse owner can buy as drunk as Hengda to a drunken spree! A 1234 line Prodigal bitch city now has blood boiling, rich collection of product information, the countdown crazy sweep goods, several times a day to check her husband pay Alipay see whether the transfer was successful. Zhou dispensers do not want to be a party pooper, but also do not want to join in the fun, but as a derivative research and practitioners, treasurer week saw signs of decay Ali. Behind the 2014 carnival double 11, if the blood is Ali brand machine from the gloom and doom of the starting point? The following week the treasurer slowly come, do not sweep the cargo, then take a look at this dry. Back in 2009, when the Lynx mall sales of 050 million yuan, this time Lynx is just beginning, the business profit margins are very high, many can reach more than 50 percent. Then in 2010, sales of 936 million yuan Lynx. But by 2011, that number has jumped to 3.36 billion. From here, one year more than three times the data, Lynx has successfully mobilized a large number of manufacturers selling blood to Air Jordan 5 Retro make crying, of course, at that time still have a chance to sell blood Air Jordan 11 to earn money. 2012, the 'double eleven' Alipay day trading volume surged to achieve, to reach 19.1 billion, respectively, and Taobao Lynx contribute 13.2 billion and 5.9 billion, to reach 105.8 million pen orders. Once the blood selling business logic founded earned crying, Ali continued with 'blood bank emergency,' a large-scale marketing campaign to attract businesses, and finally culminated in 2013. This year, Taobao 'double October' transactions exceeded 100 million took 55 seconds, 5:49 in the morning the day Ali transactions exceeded 10 billion; 13:39 of 200 billion yuan; 17:31 breakthrough 25 billion; 11 on the 11th. The total turnover of 35.019 billion. This figure is probably 'online shopping Monday' twice the volume of transactions in 2012 the United States. It should be said until last double eleven, Ma was completely out of the 'bragging force' of the accused, directly into the horse Royal Highness, the birth of a new myth of God! Ma often willing to put the potential of Ali and the entire Chinese consumer market daily comparison to prove that two-eleven models in the ascendant. But the industry survey data found that in 2012, when about 50 percent Lynx business losses or flat, to 2013, rising to 70% of the data. Taobao merchants to 2013, only 20% after maintaining solid profitability. Alibaba prospectus submitted to the US SEC showed the April-December 2013, Alibaba's revenue was $ 6.5 billion, profit of $ 2.8 billion. Amazon in its 20-year history, has never reached such a high net income, in 2013 the Amazon earnings of $ 274 million from the commodity turnover of 74.45 billion US dollars. In other words: Amazon profit from $ 1 of income only 1 cent, while Alibaba profit 43 cents from $ 1 income. The same two great companies, two successful entrepreneurs, but Ma chose the blood of the capital market business model to please! Its fierce level, as much as the line real estate. So, Ali who actually earn money is earned money value of innovation, or looted profits of traditional industries Week dispensers can responsibly say:?? Ali nature ecosystem is built on the platform monopoly and inadequate competitive basis, with industry giants conspired pulled through traffic threshold, through the creation of small and medium businesses looted excess profits. Ma kept saying to improve operational efficiency through innovation, but its essence is defiance of the spirit of commercial services, monopolistic control of the manufacturer, an unprecedented monopoly on a Chinese business history Central Flow hoarding, Ali restrict free competition formats. Taobao and Lynx mall together accounted for 80 percent of Chinese e-commerce market, the level of this monopoly over the petroleum, petrochemical, suffered the inevitable fate in foreign spin-off. Another perspective, the next line of commercial logic also spend money Pu flow, while Ali pattern represents the commercial state monopoly of power, in fact - the online real estate that you are Pu Pu monopoly, you're Pu!. Traditional flow-driven electricity providers, virtual real estate, this is the essence of Ali! A dual 11-week vampire treasurer said so much, and certainly a lot of people mistrust weeks dispensers are competitors use Ali deliberately discredit Ali, attacked the double 11 ʱ?? Here it does not need any explanation, if you have such thoughts, you can read the article do judgment. Zhou dispensers first talk about why always felt very stupid double eleven!? We can hear the voice of hard to force businessmen! 'We also have no Air Jordan 4 Retro way to get involved, this is the rule double 11 low-cost competition, the price is not low enough Measures squeeze up, we also know that the price war is not persistent, all for branding needs. '' Although the gross profit, there will be a loss, Air Jordan 1 just to break even, but we have to pay Lynx 5% The cost, as well as packaging and logistics costs about 8%, about 15% of the profits to subsidize other's needs. '' double-11 has been a continuation of the sales from seeking to brand competition, if not in this day reveal a face seems to be justified In the above promotional business want to play the brand, like financing, make sales, there are a variety of purposes, has not simply seek profitable sales. '' Now is the share grab, grab the market, not just wine, furniture, building materials, many businesses are loss making crying, this is the whole rules of the game to promote dual 11, the location of similar goods only these major businesses low-cost competition, only the price is low enough to last, so that has caused such a competition. This pattern has formed a system, it is difficult to improve within a few years. 'These are a series of liquor boss Ali launched the attack, brothers and sisters, you say the liquor business is big brand big capital have been tortured into this, other SMEs may think conceivable. To sum up, the current electricity supplier Ali Problems include: first, to promote the business of the brand price war into a war - this is to destroy the fish dry rut brand; second, the platform service functions into a perpetual motion machine profit - This is a listing of the need for plunder profit; third, from Ali to the business community of interests formed a single brush - Manufacturing competitors mutual strife illusion, maintenance leader monopoly; fourth, PR and advertising through three-dimensional conspiracy Extrusion brand electric provider traffic acquisition channels - still under the current brand businesses no traffic support, once they get a similar micro-channel flow of such support and form a stable business model, Ali unsustainable exploitation inevitable. Yes, 11 is a dual logic Rendez-Vous Ali exploitation: exploitation of business profits, exploitation buyer's purchasing power, the exploitation of the media attention. In fact, two-11 a few days, the Air Jordan 5 Retro vast land is nothing more than a large number of goods at a point in time, a local sales out, in addition to China's business environment did not improve substantially. Zhou treasurer stubbornly believe - double 11 this format does not promote the industry progress, create customer comfort, increase retail quality of service. Second, that is the derivative Ma once confidently say: 'Take the telescope can not find opponents.' This confidence level and a certain appliance chain giant heyday international Air Jordan 5 Retro Vice President pointed nose scold similar dealers. In the weeks dispensers opinion, along with Ali, together with the international investment bank listed revelry, ecosystem Ali has peaked already planted the seeds of destruction of the ecosystem. In derivative represented a new business ecosystem in the next five years to launch a strong challenge means that Ali ecology:! Ma reason why you do not see a competitor, because he thought the competition is just business, and think that this week the treasurer can Ma defeated opponent is the scene of countless little-known marketing alliances derivative formed by the micro-letter. Zhou dispensers Why dare you say that? Let me show slowly analysis. The following is the 'Queen of the Internet' Mary Meeker o this year May 29 release of '2014 Internet Trends Report.' Let's look at the selection of the Queen Week dispensers adults forced several high lattice PPT: content, community, business, personal, micro-channel, virtual assistants ...... put on tall, gorgeous integration of these words for a moment, surprised treasurer week to find that the Queen said a long time, that is the derivative shopkeeper said a few weeks optimistic derivative of simple reasons:!. 1 Derivative create new value (Recommended, demonstrations, Air Jordan 4 Retro professional services and trust endorsements), while the traditional electricity supplier Only price competition. 2. The derivative is more suitable than traditional electricity supplier participation of ordinary people, and the same logic Taobao Rising! -. Lower threshold 3 derivative is relying on micro-channel ecological, social connectivity capabilities of this ecosystem far beyond ecology Ali, micro Providers in this ecologically media, customer service advantages innate; 4. Derivative can penetrate to the consumer through social life more scenes, and Ali is a single scene, Zhou dispensers can think of is from that account cheap Prodigal female race against time in front of the computer; 5. Finally, it is also important, traditional electricity providers like blowing Niubi Air Jordan 7 Retro product to get traffic, while the micro-makers underground party as patiently as their own experiences in a circle of friends and other places, the spirit of a sense of heaven and earth. If you say a professional obscure reason, let us find Derivative really shy. Network traffic no lingering side migration from the PC to the mobile phone side, in 2011 Q4, PC side traffic reached its peak, and then declining. In contrast, the mobile terminal traffic gradual uplift, increased remarkably. Meanwhile, the micro-channel has become the main entrance mobile traffic, accounting for over 50% of mobile terminal Air Jordan Others traffic, brother sister, what is this concept? Micro-channel internal digital display its monthly active already approaching 600 million (micro letter for some reason, has been depressed its data). APP has been a strong level of the operating system directly to flourish less than five years of 'mobile Internet' era down, creating a 'Community Internet' the new era. In this context, relying on the micro-channel, relying on the best opportunity derivative trusted circle of friends will usher in development. We more specifically describe the future Nike Lunar Haze impact Nike Shoes of grassroots star Ali who exactly first class network Reds:? 'Viviandan and Miumiu post content on the web and more to wear clothes with the main extent of its popular amazing , readily point to open the sisters to 'choke a small hot pepper' name made the post, each hits are more than 100 million people, thousands volume reply. 'Zhou dispensers opinion, it will cultivate a derivative Batch with content creation abilities so little beauty fashion, to support their derivative Union, or their people's war will eventually beat Taobao. See the following figure choke a small pepper beautiful figure: The second category is Ningbo Fan millet cosmetic derivative represented by female community Reds operators + cosmetics sales company, the company through the friends network superb marketing skills, not only to build the company's founding Fan tall man image on millet, tens of millions in sales also successfully formed within a year. Third, the summary can beat tall 1. Ali is not a new business model, but abandoned the business model of 'man.' Derivative ecology inside the micro-channel will appear super civilians stars a direct impact on the commercial property strong central flow of electricity providers; 2. Ali flow descent, with the curve is marketing efficiency decreases, fundamentally speaking, any electricity supplier platform Impossible and masses competition flow and efficiency of social environment; 3 micro-based micro-channel providers have appeared more efficient traffic acquisition mechanisms, such as: Self-media + Community + game of the marketing communication circle of friends, which is Derivative final defeat traditional electricity supplier base; 4 micro-business opportunities will really give those tired of the price war in the end product manufacturers and channels. Gradually they will profit from the sales competition to competition, and derivative dealers is a powerful weapon to maintain profits. Thus, the derivative challenge to the traditional electricity supplier, has been a systematic subversion of values ​​challenge, and not just stay in the flow cost of the contest. ...... There are numerous phenomenon does not seem Air Jordan 4 Retro to have any associated, but Zhou treasurer summed up these subtle logic in common is that - China has the best 'social Internet' infrastructure around the world (note: the mobile Internet has been out, Community Internet is first defined dispensers week), micro-channel directly from China from the 'Internet era' only a few years time across the 'mobile Internet' era, cross over to the treasurer week has been advocating 'social Internet' era. This means that: APP bulk death, technology companies will be 'one million marrow will be off the ground' to be replaced by micro-channel, based on a new business ecosystem community rising. This opens up a great era: the first human ultra large scale in the community, with its own personality personality as a tool for commercial practices. Thus, we regressed summarize here - future business development --1 personification beyond commercialization; 2. Product attributes born in the community; 3 customized consumer products, production of C2B; 4 Consumer price shift is... emotional price ratio; 5. Derivative gains will have two properties (the community get the recognition and profit) at the same time sales of products; 6 sales agents will be upgraded as a trusted agent; 7 business behavior goes from the elite National behavior. Comrade Ma is more pragmatic and beliefs of the mass line, he once said: Recently, there are some good on the phone application, taxi, micro-channel selling books, Internet novel, from the media and other micro-channel connection from the platform to become content producers and end-users bridge, did not think too before these are micro-channel business model, is created by the users themselves. Thus, micro-channel business model will give partners and individuals. This is the week the treasurer excerpt Ma Ying-jeou's statement, we can see the derivative strategy is Tencent's open strategy. More than a thousand words merged into one sentence, also explains why Air Jordan Fusion the treasurer week with 'Ma Ma how to prepare to destroy the power of dual 11?' The title - Ma consider themselves 'stupid' than the user, so based on micro-channel micro-chambers truly wise up, and Ma will create their own myth clever. [IT era network, IT Times Editor] derivative use of micro-channel really occupy powerful traffic moving side entrance, the scene of the marketing alliance to promote the formation are always the desire of consumers to buy, but the foundation of the micro-channel is further characterized by social, Imagine Rising short amount of derivative Union, it is bound to affect the user basic usage scenario, which is micro-channel marketing circle of friends several times against reason, and this year 11 Ali double move ends 75 seconds breaking 100 million sales turnover, but also to prove the Taobao move to tight end flow layout, the future is who in the end of the world, the time will give the correct answer. [Editor / Zheng Xi] weeks treasurer, formerly known as Zhou Yu, co-founder of the Western Hills from Media Alliance, Micro Signal: zhouyu765288