Rakuten platform Air Jordan 11 major transformation Air Jordan 5 Retro started doing Air Jordan 6 'Amazon mode'compile / world network operators 孙继侠 Lotte Japan's largest electricity supplier operates online retail site 'Rakuten Ichiba', a few days ago suddenly changed their business model, not from his stock sales, Nike Lunar Haze but rather to provide sales and service to the business premises of the commercial real estate mode, starting from commodity to purchase, payment and settlement, distribution, logistics, etc.-it-yourself 'Amazon mode' transformation. E-commerce market in Japan, due to competitive pressures Amazon Air Jordan 5 Retro and Yahoo Japan, Japanese electricity supplier giants from the United States, Lotte urgent need to improve their competitiveness. In addition, this spring by the main advertising business impact of Recruit Air Jordan 2 Holdings into e-commerce market and other reasons, the Japanese e-commerce market is becoming increasingly fierce, faced with whether to keep Lotte Japan's largest electricity supplier position crisis. Transition began on January 4. Lotte head Mr Mikitani visit Nike Lunar Haze from his business location close to the shrine, vowed not to forget the pioneering spirit of adventure. This year 48-year-old Mr Mikitani hearts with determination against Amazon. May 1997 Rakuten Rakuten stay open when there are 13 businesses, the first turnover of 320,000 yen a month, staff teach directly to check online retail business success stories, failures, operational know-how Nike Free and other guidelines for fast growing up. 2000, founded three years Lotte successful listing in 2011 the annual turnover Rakuten more than one trillion yen for the first time, as of September 2012 has a membership of 7978 people Lotte. As of September 2012 there are 30 009 one thousand merchants to stay, to reach 100 million kinds of commodities for sale. Turnover Amazon Air Jordan 7 Retro Japan were not disclosed data estimate 700 billion yen, Japan's Lotte has maintained market Nike Hyperdunk leadership. However, according to research company Nielsen data, both in December 2717 retail sites Visitors Lotte million, Amazon Japan 2496 people, the gap has not. Faced Kids Nike Trainers with looming traffic their opponents, Lotte select Enable 'Amazon mode' countermeasures. Amazon is from purchase, inventory management, marketing, logistics and other aspects of his own to complete the pattern. Amazon Japan realized price competitive advantage through their own logistics networks day delivery, free delivery and other services, as well as by lower logistics costs, etc., and then get the broad support of Japanese consumers. Amazon model in order to import your own market system, Lotte intense for preparedness infrastructure, such as the establishment of Air Jordan 19 a large warehouse, the acquisition of French logistics company ADS, canvassing plan to achieve through a variety of equipment, automated distribution operations, to expand together with a large number of packaged goods same day shipping and distribution services. In terms of price competition, Lotte also try not to lose the Amazon. Also in terms Air Jordan 12 of logistics strategy Lotte and Yamato, ANA reached a cooperation agreement, on December 17 started the fresh food cold chain distribution services overseas. At present this service to affluent Hong Kong as the main object, king crab and other seafood flown to Japan Delivery Nike SB after locally by cold chain distribution, this is the first time in Japan. Although Amazon has an advantage in terms of logistics, but Amazon wants to go beyond the logistics Lotte easy. Rakuten will purchase a certain percentage of the amount in the form of credit to members returned Lotte, Lotte use consumer credit card members will receive preferential treatment, Lotte has no financial advantage Amazon. Watanabe, a Japanese industry insiders Nike Shoes believe that the Amazon model Mika and financial business model organically integrate, establish new Lotte mode, Lotte win in a competitive e-commerce market in Japan keys. (Via SankeiBiz)