Sea Amoy also shopping guide: A New Approach to try mushroom Streeti world network operators: for mushroom Street, the New Release of sea shopping platform could be an important turning point. The project led by CEO Chen Qi personally, as an important step Air Jordan 7 Retro in mushroom Street business development. Compared to those traditional overseas purchasing, mushrooms street plays to meet consumer demand for fashion trends and cultural Nike Air Yeezy role in the purchasing process, rather than simply purchasing standards. However, the simple fact behind the surface of mushroom Street also has a lot of work to do. Text / world network operators 周麟 September 2013, formally launched overseas purchasing mushroom Street platform, team personally led by CEO Chen Qi, the first station to the Korean market for the incision, opened the domestic Nike Shoes Air Jordan Women consumer and South Korea and many other brands. Compared with the previous form of purchasing, overseas purchasing business mushroom Street's quite a bit of the original shopping guide color: from the front, the mushroom Street sea shopping channels still using cascade-style shopping guide, keeping the integrity of the interaction, and indeed the overseas purchasing process many complex aspects to hide behind the scenes. Similarly, over the same period with mushroom Street, SF has launched a \u0026 ldquo; SFbuy \u0026 rdquo; + sea Amoy send cross-border business, through its own advantages accumulated in the logistics chain, test the water sea Amoy. Consistent with the new initiatives both without departing from its own brand, by offering new services to enhance user stickiness, while also trying Air Jordan 17 out new profitable path. The first stop of Korea cut mushroom Street women chose sea Amoy Korea, user data in its internal statistics, users of the Korean women's products the most hits. But first, these clicks can only guide Taobao within many domestic clothing brand with a Korean version of the element, the real authentic Korean brand few. Mushroom Street Da Head of Public Relations told the 'world network operators \u0026 middot; managers' correspondent, although had no formal overseas operations, but Nike Free has been the overseas shopping guide mushroom Street as a part of the shopping guide, can provide users with valuable shopping guide services. At the same time, overseas purchasing data from third parties that also Nike Free shows the future it would be nice block market: in 2012, China's overseas purchasing market transactions reached 48.3 billion yuan, according to the industry estimate, the figure in 2013 is expected to exceed 74.4 billion. Clear user preferences and market potential prompted mushroom Street began to consider opening up overseas purchasing business lines. In China's overseas purchasing market research, they found that the current market is mainly concentrated in the overseas purchasing baby, food, cosmetics, luxury goods and other categories, the actual amount of clothing is not large purchasing. More importantly, the consumer fashion trends for access to information almost entirely from foreign Web sites, in domestic and foreign brands no specific trend information delivery platforms specialized clothing purchasing platform is very few people involved. This allows mushroom Street will eventually choose the first stop purchasing overseas in Korea \u0026 mdash; \u0026 mdash; Korean women not Air Jordan 12 only diverse styles, popular mushroom Street existing users love, but, compared to purchasing expensive in Europe and America, Nike Free it is more fit mushrooms Street users combined spending power. Started his new field, mushrooms street and form a new team without fanfare, language problems encountered, but also by Korean colleagues will be settled within the team, which makes this test the waters with innovative become cautious. Currently, the mushroom Street has been with NANNING9, PARTYSU, TOM \u0026 amp; South Korea reached a cooperation RABBIT, ten shopping site, by sea under its purchase single page, consumers can receive their own fancy Korean brand products in 8 to 15 days . Shopping guide style page rendering from the sea in the form of ADS, the sea and its purchase page mushroom Street cascade homepage to show quite consistent form. Da said that such an arrangement is in fact emphasize the purchase is part of the sea mushroom Street business, while showing the form of a waterfall stream consumers after years of testing, more in line with mushrooms Street users' browsing habits. In order for consumers to realize that this is a new business item, the sea is set to purchase a separate page, but also the visual symbol of aircraft did emphasize, \u0026 ldquo; hope came after overseas purchasing page user can realize different commodities \u0026 rdquo ;. Common Air Jordan 1 use shopping guide waterfalls stream, but also a reason for this: to bear South Korean brand online fashion shopping guide role. Indeed, for clothing such non-standard products, consumers find a good product than a full assurance to find a good product in a real shopping scene more common. Mushroom Street with NANNING9 Korea and many other online shopping sites reached an agreement to integrate Air Jordan 1 a large number of Korean women can be purchasing information, commodity prices, and information and Han Air Jordan 6 Guoguan network synchronization. Consumers in the purchase of consumer experience mushroom Street sea channel is very simple: after purchase channel into the sea, you can see the familiar waterfall streaming products, under the single payment after see favorite products, then wait for the receipt. From the flow point of view, and in general the same as B2C shopping mall. And although it is purchasing, but does not charge extra purchasing costs, consistent with Korea's official website prices. Consumers need to pay only by exchange rate after commodity prices and freight rates, which contains the Korean domestic shipping, international shipping, freight three parts in China. Single-user, you can see the domestic e-commerce website shopping similar products circulation of information, including whether to help the user in single Han Guoguan network, is already shipping in Korea, cargo transfer information, each key of the trading process are clearly state record, which is also the general overseas purchasing long and tedious process is different from the characteristics of transparency is obvious. In fact, the user-visible behind a simple process, as well Air Jordan 4 Retro as cumbersome and complex communication, payment, return process, to resolve these by mushroom Street. Da said, compared to individual sellers, mushrooms Street brand, with overseas suppliers have more right to speak, in the coordination of logistics, payments, returns and other sectors are of great advantage. So quite distinctive mushroom Street sea Amoy model, the traditional launch of overseas purchasing by the consumer is very different. Purchasing Nike Air Force 1 behavior of consumers independent initiated more for standard products, the product itself has a clear parameter information, but there is no clear parameters for those non-standard products, purchasing difficulty is very large. Da said mushroom Street in the purchasing process actually plays to meet consumer demand for fashion trends and cultural roles, \u0026 ldquo; to female consumers with more purchasing decisions, users of the sea mushroom Street shopping channel can be rich choose your favorite merchandise, such selection is top-down, it is a bold attempt overseas purchasing. \u0026 Rdquo; new path to try because it is a new project, the sea Amoy business mushroom Street still faces many difficulties. First, the market is facing difficulties in education. Although many users have overseas purchasing desires, but they are still scouring the sea awareness in a very early stage, high shipping costs and longer transport cycle is not understood, it requires more explanation. Second, South Korean clothing and more, less, the situation is very prone to out of inventory information requirements are very high, information integration difficult. At the same time, multinational logistics more difficult to precisely control the shipping time and tracking status, truly transparent is very difficult. However, the operational data, sea Amoy Street project mushrooms after the line has achieved good results: mushroom Street overall customer price increased from the previous 100 yuan to 300 yuan. Also, in the first day of closed beta, there is a new Korean brand mushroom Street merchants come together hoping to join the overseas purchasing business mushroom Street in the past. Demand and consumer products businesses achieved initial docking. Mushroom Street sea shopping continues its way shopping guide business commission, which is the sea where the profit model available, for the expansion of its overall business scale, is a good attempt. After the South Korean women's small scale chopper, mushroom Street in the short term to expand the number of purchasing official website and the amount of goods, in addition to women, will also join the purchasing cosmetics goods. Expand the number of countries will be purchasing mushroom Street sea purchase future development goals, Xu Da to the 'world network operators \u0026 middot; managers' correspondent confirmed that the next stop will be in Japan. (As contained in the 'world network operators \u0026 middot; managers' October issue, all reproduced, please indicate the origins i world network operators attach link) [Welcome to search on a micro-channel \u0026 ldquo; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 per day articles miss the wonderful article. ]