The future trend of Chinese enterprises channel construction The rise of the Internet has changed everythingtraditional business sense to rely on the experience and carry out marketing activities. Data explosion, social media, channels and strategy selection, will be to change the rules of the game of the marketing organization an important force, \u0026 quot; marketing become a 'technical activities' \u0026 quot ;. i dark horse that technical service platform not only support Chinese enterprises has become a key channel for reconstruction, but also the whole premise channels Air Jordan Others and build the whole network marketing. Trend: either all channels, or no channel a decade ago, Bill Gates has predicted that the 21st century, or e-commerce, or no business can be. This prophecy is now being gradually verified, especially with the advent of the mobile Internet era, this reservation will be fully verified. But in the mobile Internet era, the greatest challenge facing the construction business in the channel is: either all channels, or no channel. This is also reflected in the Bill Gates predicted a marketing field. Traditional PC Internet has made information a significant reduction in distribution costs, speed boost, and now corporate globally distributed organization can implement transferred to the headquarters, so that decision-making and reaction speed boost, but it also created an information gap, also known as the digital divide, that line of business and population grow faster, while enterprises and the population is more behind the line, the result is fragmented and violent clashes in the online and offline channels. New mobile Internet technology, the traditional PC Internet also moved up, and with the cloud, O2O, LBS, big data technology to achieve the organic integration, that is, the future will no longer have divided online and offline, the mobile Internet in bridging information Divide the same time, the enterprise channel construction set forth requirements that either rely on the technology platform to create a new channel covering Air Jordan 3 Retro online and offline, or to no channel. Future, you will not be able to segment occupied by channels choice for consumers and market segments, because the development of technology has broken the company's information advantage, breaking the geospatial distinction between different regional markets, the traditional channels of different types difference will also be greatly reduced, and ultimately the whole channel, the same price, the same experience. With the power of technology and platforms, online and offline perfect fusion of form all-channel marketing system seamless connection, the relationship between business Nike Free and customer will become the core of the competition, companies must own shop using online each line of each entity shop, various social networking platforms from established media and integrate the customer relationship. Companies must learn how to develop media audience into their own fans, how will the fans into customers to buy your product or service, the process involves two core issues: traffic and conversion rates, namely, how to get more of your target audience How to get more fans attention and \u0026 quot; like \u0026 quot ;, a step by step how they converted to buy customers, which is the core of all-channel marketing. As customers realize what happened purchase online, or the store at the line, this is not the focus, customers can be online looked and looked, and then go to the store experience, but no final determination later, but he took pictures to share their social media, or friends who want to consult about the opinions of the people, he may eventually line up and down the list, but on the way to the store to pick up. Consumers so arbitrarily between different types of channels, switching terminal, provided that the business of the terminal front interface must integrate seamlessly, how to integrate, we look at how to do IKEA, IKEA long ago began to pay attention to the Internet Impact line the store, but it takes practice is only responsible for online Nike Air Force 1 website promotion merchandise display functions, the customer if interested in a product, still need to go to the store to buy offline. In the APP mobile terminal is limited to viewing membership activities, inventory information, shopping lists, limited deals, product information, etc., can not directly buy online. This is an extreme approach, but this is a premise IKEA products in the minds of consumers with a very strong character and unique appeal, and also at the IKEA line store can not match other line shopping experience, allowing consumers Ikea store has irreplaceable value. Undeniably, the line is the main way to promote the brand IKEA, which is achieved Nike Hyperdunk through segmentation function integration. Trends: Mobile Internet era, social networks become corporate branding and marketing hub to achieve in the mobile Internet era, including Sina microblogging, letter, facebook, twitter and other social networks, including corporate branding Air Jordan 18 will become the main front, these social online media will become consumers' access to include life, shopping, news and other information, including the entrance, where consumers not only get a variety of information, and also by the media manufacturing, sharing of information, including and brand, product-related spending and experience information. All kinds of promotional information companies can reach these social media fans and consumers accurate, and direct interaction on them. Second, these social networks are interconnected with the media in addition to online sales channels, but also by the way O2O in support of new technologies, connected to each other and offline sales channels, but also to store membership cards and consumer various online accounts systems associated ID and use big data technology to achieve a depth of consumer data mining to achieve precise branding and promotion of the results of feedback and sales almost simultaneously, even fused together As previously mentioned, the enterprise could not tell who is doing the market, those who are in sales. In this regard, the Air Jordan 14 Retro case of this trend millet done a very good explanation. Millet is a product in the development stage are turning to social media to communicate with the fans, to collect their opinions, amend their own R \u0026 D and product development direction, after the market with the power of the fans, there is no traditional media advertising, social media only the brand and promote their products, but in the national market to establish a wide range of visibility and brand influence. In sales, millet abandoned the traditional line of physical channels, only pre-sale through online channels and to take the way, after just three years in the past in 2013 when he sold 18.7 million mobile phones, sales revenue 31.6 billion Yuan, and in the smart phone market share than Apple. Success millet fully reveal the rules of marketing and channels mobile Internet era. Millet social media to a strategic level, and that the new media and social networks are the main battlefield rather than plots, strategic attaches great importance to the formation of the millet Internet forums, microblogging, micro letter, QQ space of four main positions, the accumulation of the target consumer forum who listen to the opinions and suggestions of consumers, Weibo and QQ space spread quickly attract fans, micro-channel service and consumers make fast communication and interaction. After these efforts, the formation of a millet millet phone Sina microblogging 6.49 million fans, millet company Sina microblogging 243 million fans. There are a lot of these fans are die-hard fans, the industry commonly known as brain damage fans, is the unconditional support millet, unconditional support as many fans as their idol singer, and millet fans have a professional name \u0026 quot; rice \u0026 quot ;. These rice, such support, but also with online sales of millet a good combination. Millet Have Nike Hyperdunk a slogan called \u0026 quot; as rice, millet \u0026 quot ;, all modes of millet and marketing rules of the mobile Internet era made a very good interpretation Air Jordan 2 that can thoroughly to the consumer as the center, to the fans as the cornerstone and let their own brands, the business Nike Air Presto itself has become a self-media, through interaction with CRM systems to communicate their fans. Trend three: mobile terminals will become the main channel, can not move, do not move to sell a major feature is the mobile Internet era of Internet users to migrate from the original port of the PC to the phone, pad, etc. can not be confined to the port position. Traditional PC Internet era, users can access at a fixed location, even via the wireless network and laptops and other Internet devices, but the range of movement of the user is generally not more than one building. In the mobile Internet era, users anytime, anywhere access, many fragmented time can be effectively utilized, such as the original users online at seeing a commodity, like a closer look through the network to make a decision, then he must go back home or office for the job, on the contrary, users on the Internet to see a commodity, the store next to go line experience something, which he had to leave computers and networks. This fragmentation makes the conflict online and offline, the store often at a disadvantage, because the line the store is not in competition with the online channel, but with the Internet throughout the entrance competition. But in the mobile Internet era, it is completely different, users do not have to be tied in front of the computer, but you can use a variety of fragmented time online access to relevant information, available online at the store understand the experience, but also can go online and read. At this time, the network is no longer favor the online channel entrance, but truly become the next tool can take advantage of online and offline, the original inclination of competitive balance now righting. Secondly, because of the size of the screen of the mobile terminal, technical systems, browsing habits, there is a big difference with the PC side, so the differences between mobile shopping with traditional PC shopping online shopping is more than the difference of the traditional PC shopping online and offline, its traditions the impact of online PC channel is much larger than the line physical channels, because the mobile shopping even more dependent on social media networks, this is the real reason Mr. Ma said earlier in force when the micro-channel payment and shopping are uneasy lies. Therefore, in the upcoming 4G era, a business can not have a traditional online electricity supplier distribution channels PC side, but not without a mobile terminal distribution channels, because without the mobile side, whether it is the line physical channel under, or PC-based traditional line the channels are no future. Mobile client is standard in the future enterprises established channels, is a foothold, is the Air Jordan Others main front. Trend: intelligent reengineering will make the store a new life, to find the store under a new profit model line when competing electricity providers and online channels, online channels have a big advantage is that it is not the status of a basic position constraints (mainly logistics and distribution capabilities and cost), such as a commodity, the national market in sales of only 1000, the national market for the next 1,000 stores line channels, this business can not do, he could not do anything just enough to allow consumers to find this product in the right store, and line the store area is limited, there is no place to show. But this merchandise online can make money, the demand for this product, known as long-tail market. On-line channels, this is as long as 1000 merchandise stored in a convenient place logistics and distribution, consumer orders and express in the past you can complete the transaction, and can also make some money, and its exhibition space almost unlimited, show almost zero marginal cost. This is the logic of the rise of online giant Amazon.com. Because of this a lot of merchandise, the online channel can easily become the first inlet consumer shopping that consumers want to buy something, first need to look at the Internet. Second, with the rapid development of Chinese cities, more and more shopping centers, the number of consumers that can radiate to the store under a line of falling, coupled with the rapid development of the economy has pushed up the cost of the store all kinds, making it increasingly difficult to operate the store. There is also a very important reason, China is the world's factory, Air Jordan 6 but in 2008 the worldwide economic crisis hit, the many of the original export products to domestic sales, the online channel has become their convenient choice. These and many other factors for the formation of the advantages of the online channel line the store, the compression of the development of the store. But the mobile Internet to line the store has brought new opportunities, line the store in the new technology can support, the scope of its coverage and services to expand 3-5 times, breaking the current district concept, so that the entity stores will achieve balance between cost and profit on this basis, to find new profit model and way out. This layout offline channels and business channels in terms of construction, the store is the density must be reduced, in support of new technology and services platform under good shop, to enhance the operational capacity and service levels. If the past, the core of the store is the location, because the district is very scarce position, grasp a key location, establish profitable store model is relatively easy, but in the mobile Internet era, a good location is important, but it is important decreased, the store portfolio, service level, relations with consumers have become its core earnings model. Trend five: the channel is built on cloud services platform, is the basis for the mobile Internet era store profit model reengineering, line the store how to find a new life, leaving big data, cloud computing and other new technology platform and related services can not be done a. In the cloud Nike SB services platform, line the store can better understand consumers within its coverage area, including the purchase of their online behavior and data, and their data on a variety of social media, such as which products are viewed, What products purchased, over what information to share, what brand of fans, like what, even family members, income and other data can be obtained, of course, is to get the consumer to obtain lawfully authorized. Thus, to reach these consumers in the store can be very targeted to expand service coverage within their own sales and marketing, to establish close contact with customers, improve customer satisfaction, and also by means of social media and consumer interaction, O2O the way through, to achieve recycling store profit model. But all this, can not do without a technical support and service platforms, namely real O2O, online offline organic integration through cloud computing, big data and other IT technology to achieve, which is being built quickly constructed path OTO cloud marketing services where the value of the platform, quickly building and the whole network marketing through the platform enables organizations to realize the full three-dimensional channel. This platform, large enterprises can certainly invested heavily in self-built, but for small and medium enterprises, with quick access to build such a Nike Shoes third-party platform is a good choice. Conclusion: The rise of the Internet has changed all the traditional business sense to rely on the experience and carry out marketing activities. Data explosion, social media, channels and strategy selection, will be to change the rules of the game of the marketing organization an important force, \u0026 quot; marketing become a 'technical activities' \u0026 quot ;. This is the fast path Lin Han Jian, president, technical service platform not only support Chinese enterprises has become a key channel for reconstruction, but also the whole premise channels and build the whole network marketing, and today was created to build fast path OTO cloud marketing services platform, will become a custom channel change based on Fuji's growth engine of choice!