[Case] US Lele pattern inspired: the transformation of the furniture business with O2O Great situationsource Radio Network entire furniture industry in China can be described as mixed. Furniture industry 'dependent on the weather, to live by the policy,' the idea is clearly untenable, Air Air Jordan 19 Jordan Women or the enterprises only hard Nike Lunar Haze skills, identify brand positioning, subvert the original model or 'stable winter.' Media continue to burst well-known brands and home furnishings stores closed shop tide message. The domestic furniture industry 'celebrity endorsements + line at the store,' the business model has been gradually falling behind. Spent heavily to celebrity endorsements have been business owners for their own brand endorsement replaced trend, the furniture industry has also discovered 'XX style model, successful people choose,' like self-endorsement advertising. Meanwhile, with the rapid development of the Internet economy, consumers 'do not recognize recognize only the price,' the consumption style has become worse. Traditional furniture brands fought field of electronic business is a bright future, the answer of course is to go. Lynx, a furniture brand CEO told the media that rarely find not only understands but also understands the furniture industry, the electricity supplier operations personnel. An industry source also said that the electricity supplier system, the construction sector, the electricity supplier should be in accordance with the rules of the game to operate, which for traditional furniture business is a great challenge. Build a successful online channel, for many furniture companies, of course, is hard and must step in. But we have to see that the nature of the network is to make reality a better electricity supplier O2O model seems precisely in Nike Air Force 1 response to this 'online' integration 'offline' consumer trends. O2O pattern inspired O2O mode or current proven a business model, the household sector, the electricity supplier US Lele gone furthest. He not only set up its own official network platform, still under nearly 300-line museum and provide product display and service. US Lele biggest advantage is reflected in the self-built 'US Lele Furniture' As online marketing channels, and at the same time offer online museum experience responsible for product display and service. Under US Lele line museum experience the vast majority of self-employed, and its own flat channel or product line important reason for the high cost of US Lele. From the start of the Air Jordan 12 history of the United States Lele analysis, it first started Taobao platform dependent, although the overall traffic, turnover is more impressive, but more or less faced Air Jordan 14 Retro with 'adequate' situation. Although it was already occupied the first position in Taobao furniture category, but the US Lele or 'resolutely' began 'Amoy' road. In 2008, the United States Lele own independent online channels, 'US Lele Furniture' on-line operations in 2011, the line began to experience the museum construction. Museum building online process, the United States had invited the giant stores Lele settled, but was it declined because of high rent price system would disrupt their Air Jordan 7 Retro goods. Next, whether online or offline, the United States has always maintained a high degree of independence Lele their marketing channels. And the traditional furniture business line store different functions, to experience the United States Lele line museum assumed 'responsibility' are mostly solid show and after-sales service, online Air Jordan 1 customers will assume the task of diversion. From Nike Air Presto here you can see, the United States Lele 'O2O' mode, as opposed to 'below the line' simple 'online' or comparative advantage of the furniture Air Jordan XX8 industry are obvious. Museum and make up for the traditional network operators 'last kilometer' insufficient defects, and online diversion is traditional furniture companies do not have the advantage of the line. They question the furniture industry electricity supplier 'of the Way' But for traditional furniture enterprises, whether the United States is a good imitation of Lele object? The answer is no. Because the United States is not a traditional Lele furniture brand, its 'first line, then the line' development path, the most traditional domestic furniture enterprises, there can not be copied. But we still experience from the United States Lele can be summed up some of the doorways to: First, the traditional furniture industry To 'escape', settle internal conflicts is the primary distribution of benefits, imagine the United States as the next line Lele store into a commodity display Air Jordan 12 and service platform, and to do online and offline unified price, determined 'Zuo Brokeback' determination Nike Shox is probably very important. Secondly, to build the network operations team not in a day. Online marketing will eventually become mainstream furniture industry, a store online mall being able to keep on fighting from the side should permit this trend, while his case also illustrates the build the network operations team does not rely on 'money' can ' drop out ', which requires' the right people 'after a long step by step to explore. Third, the furniture business transformation process is Air Jordan 6 the most important is the 'hard skills.' Marketing model dispute or merely appearance, whether or B2B2C O2O not as cost-effective products are more important. High degree of transparency in commodity terminal price today, consumers pay more attention to product price, rather than a certain celebrity endorsements. Although 'wine is also afraid of deep alley,' but 'bad wine' No matter on which busy port are the same. I suggest that the way the electricity supplier of the furniture brand line can be divided into the traditional 'collection, integration, integration of the' three steps. Collection, first building the online channel, exercise online marketing team to build around online and offline different merchandise lines, to ensure a solid online and offline channels, the balance of power between the channels; the integration of online and offline distribution of benefits under the sort of contradiction channels , so that the country's online and offline product categories and price unity; integration, so that the line is responsible for drainage and commodity data display, the line is responsible for the customer experience and service, both functional complementation, organic unity. US Lele O2O model is undoubtedly in dire straits for many domestic furniture brand ray of hope. Here, I would like to borrow three sentences to the Nike Shoes still in the 'winter' in the furniture industry friends: a Shaolin monk martial arts ever-changing, Feiyanzoubi pick how many buckets of water over the past two mountains, elephants will dance, not a minus limbs? heavy, but a quick mind, a direction to take. Third, people in hardship, hunger when the mind will be particularly clear.