Silicon Valley technology and Air Jordan 12 new trends in investment: Steering food startupsIDG (Xiao-e) Beijing October 17, according to foreign media reports, a new deal in Silicon Valley bubble can be seen from a number of investors are a lot of new areas of investment. A well-known technology investor Air Jordan Women by the composition of the team to $ 20 million acquisition of specialty coffee retailer, a controlling stake in the San Francisco Bay Area the tide of people claim to fame Blue Bottle coffee (Blue Bottle Coffee) in. In this team are: True Ventures partner Tony \u0026 middot; Conrad (Tony Conrad), Google venture, Twitter co-founder Evan \u0026 middot; Williams (Evan Williams) and Digg founder Kevin website \u0026 middot; Ross (Kevin Rose). Conrad said, \u0026 ldquo; This is the coffee industry, Apple \u0026 rdquo ;, by investing his own company to become the company's largest investors. Air Jordan 3 Retro Blue Bottle Coffee Company is headquartered in Oakland, California, is Nike Air Force 1 an only in San Francisco and Air Jordan 8 Retro Manhattan opened a branch of miniature chain. The company belongs to Coffee \u0026 ldquo coffee lovers called; the Nike Free third wave \u0026 rdquo ;, on behalf of this wave is Stumptown Coffee Roasters other micro-boutique cafe. These boutique cafe has attracted investment for many investors. Private equity funds, Vitamin Water investors TSG Consumer Partners acquired a large stake in Stumptown café last year. Another Twitter founder Jack \u0026 middot; Dorsey (Jack Dorsey) recently invested in San Francisco coffee brand Sightglass Coffee. Blue Bottle coffee for new investment - the company's valuation is less than $ 30 million - when approaching, but also a time when other technology investors - those who have changed the world through social networking revolution - through a series investment and the establishment of new ventures eagerly flock to the food industry. Dorsey or natural candy company Unreal consultant. Williams has invested in Beyond Meat, the company's food tastes and feels like meat, but it is made from plant protein. Participation Blue Bottle Coffee's latest round of financing more than Air Jordan 18 10 investors, in addition to the investor, but also includes Index Ventures, Instagram founder Kevin \u0026 middot; Francis Lindstrom (Kevin Systrom), Automattic director Matt \u0026 middot; Mullen Ludwig (Matt Mullenweg), Path founder Dave \u0026 middot; Moline (Dave Morin) and organic foods Air Jordan Women supermarket chain Fresh \u0026 amp; Wild founder Brian \u0026 middot; Meehan (Bryan Meehan). Flip the camera's inventor Jonathan \u0026 middot; Kaplan (Jonathan Kaplan) opened the company produced Melt grilled cheese sandwich, Melt is a casual restaurant chain, received a Sequoia Capital's investment. Sequoia Capital - perhaps best known for early investment in Google and Apple - in China and India also have food investment. Sequoia Capital partner Michael \u0026 middot; Moritz (Michael Moritz) said: \u0026 ldquo; We know this is no ordinary investment \u0026 rdquo ;. He recalls childhood are often attracted to grilled cheese sandwich. But he said: \u0026 ldquo; this is not wanted in the restaurant industry famous. \u0026 Rdquo; Many investors say they act in gastronomy is part of a larger operation. One address book management site Plaxo founder Todd \u0026 middot; Mason Nice (Todd Masonis) now run boutique chocolate company Dandelion Chocolate, he said, the industry is flooded with low-quality product popularity, his action would respond. He followed the classic style of Silicon Valley set up in the garage of his new record company, two years experimented with a lot of beans to find the correct production formula. Nice Mason said: \u0026 ldquo; food industry has become very industrialized, people are very interested in returning to nature, if the situation does not look at the surface, you will know that this is Air Jordan 6 another can break traditional areas. \u0026 Rdquo; Mason Nice, the transfer to the food is Air Jordan 12 not so good from the high-tech. He spent a year in San Francisco, only to get a business license, but not expected to cost so high. He said: \u0026 ldquo; the price is beyond our imagination. \u0026 Rdquo; far Mason Nice and his business partners have invested about $ 1 million, and from friends and family there to raise about $ 300,000. They still also receiving investment. Entrepreneurs past outside expertise \u0026 ldquo; hobby \u0026 rdquo; investment have losses. The food industry is particularly dangerous areas have a high failure rate of investment. Now is the Google venture partner Ross, also invested in local restaurants such Air Jordan Others as Central Kitchen and Hapa Ramen, he said, when he invested food companies generally do not expect to make a lot of money. When he was first considered in the Blue Bottle Coffee Company investments, he \u0026 ldquo; when you do not really consider figures \u0026 rdquo ;, but when he finally saw the financial results, very pleasantly surprised. He said: \u0026 ldquo; as an Air Jordan 15 individual investor this is a very good deal, but if it is not really profitable business, Google venture will not do such a deal. \u0026 Rdquo; in some ways, Blue Bottle coffee slow approach seems contrary to the Silicon Valley's fast-paced culture. Blue Bottle coffee shop, every cup of coffee production takes several minutes. Coffee is not poured out from the pot, but the beans are freshly ground and poured a thin filter in service every time, and then the hot water carefully poured from the top, and finally flows to the cup. Many new investors and new companies in different groups, the company never intended to rapid expansion. The company's business is wearing glasses, attention to detail Blue Bottle Coffee Company founder James \u0026 middot; Freeman (James Freeman) as the core, he was ten years ago at a farmers market opened up this company. Freeman will continue to serve as chief executive officer and holds a minority stake. On his very strict quality control, naturally limiting the pace of development of the brand. For example, in his shop sold coffee roasting bags must be completed in 48 hours, which means Blue Bottle coffee roasting machine must be located close to retail outlets. When you select the location on Freeman particular picky, consider neighborhoods and store structures. Freeman said: \u0026 ldquo; My dictionary has no such leverage and scale of other words. \u0026 Rdquo; Freeman also use the Internet very carefully. His wife because he was a few years ago registered Facebook, his profile page called \u0026 ldquo; I am very contradictory on Facebook, maybe just I think so. \u0026 Rdquo; Blue Bottle Coffee Company's investors seem to care. Many investment person, Freeman is an important factor for their investment. Conrad said: \u0026 ldquo; I regard as Evan James \u0026 middot; Williams or Cartagena Linus Nike Shoes \u0026 middot; Fick (Caterina Fake) \u0026 rdquo ;, he was referring to the two people were Twitter founder and Blue Bottle coffee another Investors, Flickr photo-sharing site co-founder.