Honey Amoy: focus on cross-border B2C, heavy Mode of barriers to competition[i] Note the recent world network operators, cross-border electricity supplier \u0026 ldquo; \u0026 rdquo ;, wind blowing frequency imported honey Amoy B2C electricity supplier has become the latest beneficiaries of the Air Jordan 7 Retro global share. Recently, reporters learned that honey Amoy network has been funded by Vertex lead investor, Morningside capital, King Lam and Matrix Partners invested $ 30 million with the cast B round of financing, the valuation of more than 100 million US dollars. As of now, it is in the field of cross-border B2C largest single financing. Text / Lou month since Shanghai FTA start, \u0026 ldquo; sea ADS \u0026 rdquo; gradually from the gray area to \u0026 ldquo; Sun \u0026 rdquo ;. This year, with customs policy gradually clear, growing faster than the average level of cross-border online shopping has become the brightest of capital chasing the electricity supplier of \u0026 ldquo; \u0026 rdquo ;. meat and Air Jordan Women potatoes. Ministry of Commerce predicted that in 2016 China's import and export volume of cross-border electronic business will grow to 6.5 trillion yuan. From the outside perspective, standing honey Amoy network outlet on development can be described as smooth. Honey Amoy Network (Beijing backpack and Technology Co., Ltd.) was established in October 2013, formally launched the product in March. Air Jordan 3 Retro On the line since 8 months, parcels sent from honey Amoy has more than 200,000, Nike Air Force 1 the monthly sales exceeded 10 million yuan, the number of clients nearly 1 million active users. Currently, honey Amoy network has formed two business lines, one for the whole category Nagao Amoy purchasing needs sea, two hot category for limited sale of foreign brands. But only honey Amoy network founder team knew Nike Free when they try to go through this road to self overseas shopping site suffered a number of difficulties. Due to the lack of logistics experience, the first few batches of orders for goods that they personally carry cargo from Hong Kong to the user's package. Founder Xie Wenbin even on their wedding day, still call reminders of the goods. Honey Amoy network is how to do self overseas shopping sites? Group of people who do not experience in logistics and how agitated sea Amoy pattern? Do self to play the brand Lynx still work, Xie Wenbin Wang Dongfeng is obtained through investments, But Air Jordan 18 his project was not a success. Xie Wang Dongfeng to feel let down the trust, and secondly also harbor a pioneering heart, and began pondering the second business. \u0026 Ldquo; suddenly thought, sea Amoy demand so great, why do not people do so at that time I am so excited, I feel accomplished?. While hindsight is actually a pit, but I think people should do immediately. \u0026 Rdquo; Xie Wenbin Wang put this idea to the wind. Wang Dongfeng only one sentence: do you not out firmly resigned Xie Wenbin, Wang Dongfeng took him 1 million yuan to the core team recruited from Baidu, iQIYI, 360 and Ali and other large companies?. Such a crack team also made by Xie pressure equipment: In case after six months no money, is it unfair to everyone, however, \u0026 ldquo; come this far only bite the bullet on?. \u0026 Rdquo; According to the information, honey Amoy Network (formerly known as \u0026 ldquo; CN sea ADS \u0026 rdquo;) first mode uses a shopping guide. In aware of the limitations of this model, the Xie Wenbin turn the honey scouring network positioned to \u0026 ldquo; limited sale overseas brand website \u0026 rdquo ;, the only product on the label and the United States together superior product. In the interview, repeatedly stressed to reporters Xie Wenbin keyword is \u0026 ldquo; \u0026 rdquo ;, ie self-promotion of the supply chain of the control force, unified service, the honey Amoy shopping network problems to solve. Xie Wenbin believes that start-up companies limited flow, to survive must be made heavier, need to have their own users and goods. Self-employed can continue to provide cheap goods, to ensure that supply is genuine, it can also reduce storage costs. At the same time, different from the overseas direct mail channel platform mode, self electricity supplier more localized, higher user acceptance. Solve the logistics problems \u0026 ldquo; overseas shopping areas Air Jordan 14 Retro requiring achievement of a brand, after wind up cross-border electricity supplier, we believe that there will be a big company. This big company if you want to be, it must differ with others. Go its own way is very painful, but it must be so to go, or only dependent on others. \u0026 Rdquo; Xie Wenbin this sentiment with honey Amoy network first several twists and turns are not unrelated. During the closed beta honey Amoy invited 500 friends and acquaintances to participate. During the test data is very good, package volume has increased rapidly. However, due to lack of experience, there is no option for transport companies, the first shipment of honey Amoy network encountered problems in the clearance of Hong Kong, the entire residence. Xie Wenbin founder had to take the team to Shenzhen to Hong Kong will be scattered throughout the meat orders come back pass, then distributed to users. The second batch of orders, honey Amoy find more reliable clearance company, but did not expect was a problem. Cargo gone ten days not seen a trace. Xie Wenbin again and the team came to Hong Kong, only to find the goods has been parked in a warehouse. \u0026 Ldquo; The volume is greater than the last, users Nike Air Yeezy have Air Jordan 2 been urging, we direct the goods to pull a point Air Jordan 1 SF, Air Jordan 5 Retro made directly to the mainland from Hong Kong, although expensive, but no way, lose money they have made the most Fast. \u0026 Rdquo; honey Amoy Nike Shoes network before formally launched at Wang Dongfeng's referral, 谢文斌 fellow has got Fujian Cai Wensheng 100 million investment. After the on-line orders rose honey Amoy network quickly, but has repeatedly purchase and distribution problems. During that time, honey Amoy team on the one hand and transport companies, customs clearance companies contend, on the other hand have to cope with and appease impatient customers. \u0026 Ldquo; Once we've made to the user of the domestic express a single number, and after five days are finding out, all over the world are the people who criticize us. When a single number can be found in the moment, I cried. \u0026 Rdquo; Xie Wenbin said. Xie Wenbin summary, perhaps the team has no experience in logistics and contribute to the problem, then Sequoia also for this reason that the money voted for another company. Hard to Honey Amoy network decided not to go Hong Kong goods, no longer go gray off, but take the normal customs procedures, tariff paid by the honey Amoy. Plus transport company's system matures, the company's logistics slowly up properly. Now, honey Amoy network has reached a direct cooperation with the Guangzhou Free Trade Zone, eliminating the intermediate transfer process. Not only time is considerably reduced, and prices Bonded straight hair is also an advantage. Pattern formed by heavy competition although after various struggles, Xie Wenbin do not think they already have a threshold for the industry. \u0026 Ldquo; overseas shopping very low threshold, as long as the supply chain and logistics mature, anyone can do it. This time What can you compete? Only brand, traffic and user. \u0026 Rdquo; Xie Wenbin pattern recognition theory is that each segments of the flow of money is the top two, and the third is no money to be had. Electricity providers need to rely on the money pile, then how do the top two \u0026 ldquo;? The Air Jordan 19 first is the fast, and the second to the money, and the third is the marketing stronger, fourth have brand. \u0026 Rdquo; Xie Wenbin for \u0026 ldquo; fast \u0026 rdquo; understanding is: the implementation of strong, straight ahead in time. Lately, one can see the main subway station in the Beijing honey Amoy network \u0026 ldquo; 11.28 Black Friday overseas shopping carnival \u0026 rdquo; advertising, which should be the subway ads first appeared in the figure of the cross-border electricity supplier.谢文斌 intention is to erect a benchmark in the field of overseas shopping, honey Amoy to the user as soon as possible, preconceptions, allowing users to form \u0026 ldquo; on overseas shopping honey ADS \u0026 rdquo; impression. \u0026 Ldquo; the next year's time, we want this set the pattern. My goal is to become self-employed overseas shopping vertical largest electricity supplier Air Jordan 6 brands. \u0026 Rdquo; do Deals for honey Amoy network advantage, Xie Wenbin said that the sale was not here in the past \u0026 ldquo; sell Potter \u0026 rdquo; concept. In general, sea Amoy goods are scarce, users are particularly desirable, honey Amoy network keep Nike Hyperdunk the price down, cheaper than other electricity providers, and finally by the scale of procurement and the scale of sales to win. In fact, under the cross-border electricity supplier of the air, in addition to segments of the emergence of a number of start-up companies outside Jingdong, Lynx, Suning shopping, Shop No. 1, etc. Working at Heico also competing electricity suppliers giant scouring war. Amazon in Shanghai, especially the FTA, in direct competition with local electricity supplier. By comparison, do vertical cross-border electricity business start-ups much room is there? Xie Wenbin, the domestic giants do cross-border electricity providers, mostly in the form of C2C platform or cut, and honey Amoy network chose the heaviest self B2C model, in terms of price, supply and service has advantages. With respect to the Amazon, honey Amoy network target population is the second tier city consumers, and more localized. These people are not lazy sea or sea Amoy Amoy, Amoy network is to bring them honey gathered on their website. \u0026 Ldquo; these consumers are characterized by positive embrace consumption upgrade, the pursuit of individual, but for the price there is a certain sensitivity. \u0026 Rdquo; Xie Wenbin example, if the honey Amoy network to provide a Ralph Lauren shirt, price is only a little more expensive than Uniqlo, these people will choose the former. They are Kentucky crowd, it is the basis for the formation of large-scale operation. Xie Wenbin the \u0026 ldquo; explore import electricity provider of logistics and warehousing pattern \u0026 rdquo; as the focus of future work. After nearly a year of efforts, with the help of domestic users to buy foreign goods, the honey Amoy network has explored overseas transport, overseas direct mail, direct mail, Hong Kong, China imported shipments warehouse, bonded warehouse shipments and other types of logistics, every modes are based on different needs of users as the starting point. \u0026 Ldquo; It is not known what will become the future mainstream way, we hope to explore in an efficient manner. Honey Amoy will continue to take root in this area, so that more people buy cheap quality goods from overseas by honey Amoy. \u0026 Rdquo; (Edit / world network operators Ma Xiaodan, i article originally appeared in Dark Horse, the i world network operators editor, please indicate the source and author)