Kyle Lacy, senior manager of Salesforce marketing content and research for Salesforce's Marketing Cloud, posited in testonside prepared remarks that "consumers are DEV-401 clearly looking to shop and spend," but that brands still need to connect the dots offline to secure a "complete customer journey," meaning a sale."It’s more than simply alerting testonside and re-alerting customers about deals and extended store hours," Lacy asserted. "Brands must Salesforce personalize the DEV-401 journey at every touchpoint along the way."Jeff Rohrs, vice president of testonside marketing insights on the Salesforce Marketing Cloud team, concurred, stressing "it’s important that DEV-401 retailers are watching what consumers are doing on digital channels -- especially social -- as they try to capture their piece of the holiday shopping pie."
http://www.testonside.com/DEV-401.html