Foreign electricity supplier: cliff climbingonce Yimapingchuan Jordan Slide Blue Ocean career, holds many lessons as it may need to re-design path. This has gradually reddening of the market, more foreign trade Nike Air Max 95 DYN FW electricity supplier during a difficult rock climbing. Wen / Yang Qin world network operators to trade electricity supplier, a popular saying is \u0026 ldquo; after the price of a commodity in the domestic unit from RMB to US $ are still selling in overseas \u0026 rdquo ;, this statement is also to be marked in this industry tags; the \u0026 ldquo; profiteering \u0026 rdquo. Perhaps, in the early trade electricity supplier appears that arbitrage opportunities exist on the market. However, with eBay, AliExpress development of such trade electronic business platform to grow, mature and Google, Facebook and other Internet marketing methods, commercial courier, postal courier logistics efficiency and reduce global trade barriers, the obvious arbitrage is bound to be quickly reduced to zero. This phenomenon has been confirmed from DealExtreme trade electricity supplier in operating performance. DX's main category is electronic products, which is the first fire ignited China's foreign trade electricity supplier. 2011 DX EPRO backdoor listing in Hong Kong, China's foreign trade Nike Air Max Excellerate+2 electricity supplier first unit. Early in 2011, the single-season earnings DX had reached the 400 million Hong Kong dollars, corresponding to the average monthly sales of more than 100 million yuan, at the time of the Chinese e-commerce industry is a truly big brother. At the same time, DX over 10% of the net profit margin is so was being burn red scale domestic electricity providers to shame. However, the past two years, when the domestic electricity business has been growing rapidly, DX revenue was marking time, the company's profitability even a marked decline. Orchid Pavilion potential development law and DX similar. Electronic products are the main Orchid Pavilion potential early category, but the Nike Lunar Womens category the last two years of weak growth. Apart from external demand aside, at least from a reflection of the category in the field of foreign trade electricity supplier fierce competition. Fortunately, Orchid Pavilion potential outside of electronic product development and small accessories such as wedding new growth engine, pushing the company's performance continue to grow. But the wedding also electronic products, is becoming more and more foreign trade electricity suppliers are competing objects, industry is also slowly from the Blue Ocean to the Red Sea. So, where is the opportunity to trade electricity supplier? Listed on the application materials, the Orchid Pavilion potential two principles expounded companies category expansion: a variety of options and customization. Diversification of electronic products and personalized wedding have in common is: offline channels is not efficient, global supply chain is not perfect. It seems much more likely to hit the key electricity supplier of foreign trade. One kind of \u0026 ldquo; efficiency of retrogression \u0026 rdquo; trade electricity provider is actually a \u0026 ldquo; \u0026 rdquo ;. efficiency setback Traditional trade involves many areas: domestic brands, manufacturers, exporters, foreign importers, wholesalers and retailers. Although foreign trade electricity suppliers to cut these links only two aspects of foreign trade retailers and consumers, but other aspects of the traditional trade involving workflow remains. Division generation efficiency of cross-border trade, there are at least two areas crucial impact on this division of labor efficiency. One stream. Because it is cross-border transactions, it will bring the product range transport problems. The traditional bulk retail outlet into a loose single export, which would greatly reduce the efficiency of logistics (Express link can aggregate demand upstream, to a certain extent, reduce the impact of this reduced efficiency). Meanwhile, the timeliness of consumer demand for online shopping patterns in the traditional maritime trade electricity supplier industry is no longer applicable, cross-border air transport has become a major electricity supplier selection, which also increases the cost of logistics. Another affect the efficiency of the nodes in the import and export clearance links. Is an artificial trade barrier set clearance essence, which involves many complex processes. Clearance is characterized by high fixed costs and low variable costs. Therefore, the larger, lower clearance costs. Conversely, the smaller the amount of exports, the cost burden greater clearance. This feature makes small foreign trade affected considerably. Fortunately, however, the government has 2015 Latest Nike Shoes for the letters and parcels express clearance channel, to distinguish it from traditional trade clearance mode, greatly simplifying the clearance procedures and reduce costs. But it will still produce the corresponding costs. With four international express giants example, they usually charge about $ 5 fee for each customs clearance agent package. And if the value of the package exceeds the limit ($ 600), businesses must take trade clearance channel, which would make a substantial increase in export costs. Reduce the efficiency of the direct performance of incremental costs, foreign electricity supplier of high distribution costs is a reflection of the most intuitive. In addition, the express clearance companies Air Jordan 4 can not enjoy export tax rebates, which is an indirect cost. China's export tax rebate of up to 17%, is the traditional foreign trade enterprises is an important source of profits. International electricity supplier giant Amazon back in 1998 began an international journey. Currently, Amazon's revenue comes from international markets accounting for more than half of the company's international strategy bear fruit. However, for a long period of time, Amazon opened only in the world the United States, Canada, Britain, Germany, France, Italy, Spain, Japan, China, several sites. In recent years, Amazon began to enter emerging markets such as India and Brazil. In Amazon's international business, most of the transactions took place in the local market, very little cross-border transactions can be seen from the cross-border electronic business operation more difficult. Difficult to effectively build barriers to competition in foreign trade electricity supplier other big sore point. Foreign electricity providers too similar, \u0026 ldquo; China Manufacturing + Google / Facebook / BBS / EDM + four international express / EMS / air parcel + PayPal \u0026 rdquo; business model achievements in recent years China's foreign trade electricity supplier prosperity. But in any one part, foreign electricity suppliers have continuity and sustain competitive advantage. Is it possible to \u0026 ldquo; brand \u0026 rdquo; breakthrough on foreign trade electricity supplier, the brand has two directions. First, the product brand, the second is the channel brand. Visual comparison of the efficiency of foreign trade electricity supplier difficult to find in the mass market, foreign electricity suppliers is almost no efficiency advantage, while traditional industries Volkswagen brand products have achieved, foreign electricity suppliers contribute much in these areas. As the demand for niche markets are dispersed, with extremely low permeability electricity supplier trade, foreign electricity suppliers is difficult here to create brand influence. Orchid Pavilion potential, had been launched fast fashion clothing brand ThreeSeasons and faucet brand Sprinkle, but the two brands has yet to bring significant sales, Orchid Pavilion potential of currently marketed products the most important or unlicensed products. As for the channel brand, the first is scale. But the scale of foreign trade electricity suppliers in a single market is not large. From the flow point of view, they are ranked in the regional market where basically in the 200 outside influence is very limited. It touches on the platform type of AliExpress and eBay have cross-border electricity supplier industry basic foothold. Although on-line AliExpress late, in April 2010 before the official launch, but the rapid development in recent years. Particularly in emerging markets, AliExpress even into the top 50 traffic to the region. Focus on emerging markets strategies let AliExpress realize dislocation competition with eBay's. Taken together, the current domestic foreign trade electricity supplier, the brand can not be an effective means to build a moat. Channel inefficient electricity supplier so that trade becomes a \u0026 ldquo; caught in the business \u0026 rdquo ;, and brand to break through the limitations is to further limit the trade electricity supplier in this road cracks. But this does not mean that trade electricity supplier is a small business. According to iResearch statistics, 2012, China's total exports of consumer goods to $ 1.27 trillion, clothing accessories and electronic products is one of the key categories. 1270000000000 is the mother gave birth to trade electricity supplier, even if just one of a slit also corresponds to a large market. This is an opportunity the entire foreign trade electricity supplier industry. New class of breakthrough, opening new markets are the growth engine industry. But foreign trade electricity supplier competition is fierce. Companies not only have to face this kind of AliExpress and eBay platform in front of the card, but Nike Air Max 2012 also to accept the challenge behind thousands of peers. It is contemplated that the competitive landscape is constantly blue ocean market has been found, but profiteering space market is also rapidly flattened. Rather than trade electricity supplier profit margins, rather the low efficiency of its circulation. Foreign electricity supplier is like a door caught in the business, in the business to build effective barriers to competition before, foreign electricity suppliers will hedge the fight for the cracks in this article. (As contained in the 'world network operators \u0026 middot; managers,' the July issue) [Welcome to search on a micro-channel \u0026 ldquo; txws_txws \u0026 rdquo; attention to our official micro letter every six to miss the wonderful article. ]