Sogou CEO Ms. Yu: the mobile Internet opportunities in my eyes!Author: Ms. Yu Sogou situation faced by very special, not only at the product level, but also circles. First, search dogs, 'who is the enemy and who is a friend,' it is confusing on this revolution the most important issue, very difficult to have an alliance of friends. The first competitor is 360,360 of foreign enemies Baidu, Tencent fight, but the interior of the first competitors are search dog, but 360 with the parent company Sohu Sogou group a good relationship, and traditional enemy Sohu, Sina, Youku also will not tell you befriend. 360 subscribers and almost Sogou, Sogou's revenue is 40% of its search volume is its two-thirds are poor not too far. We rise a little, they fell a little, it is easy to flatten. Old Zhou (Zhou) also said that others are killed, you are the dry die, but also more dry bigger, so I do not play the old-week and is also not traded. At the product level, search dogs have two fronts. Other giants in the PC side have stabilized their share, holding large amounts of cash, began efforts to do the mobile side, Nike Air Max Humara including millet has opened waving his arm to do it, but Sogou PC end of war has not ended, at the same time to take into account the development of wireless PC. While 2010 was an independent, but search dogs grow very fast. After two years of development, less than 2% of the market share increased by 5 times, revenue rose 15-fold. Sogou revenue this year is expected to exceed $ 200 million, the amount of PC end user among the third, Baidu fell to fourth. About the future, there are two issues to consider. First, the future pattern of what kind? Second, the pattern at this stage and Sogou going to do? From the trend, China's vision on the mobile Internet has not yet opened, the limitations of the smartphone platform in. Investment hot, even hot, entrepreneurs also have to go into business, but in fact this understanding is still limited. The benefits of wireless Internet is the fragments of time to make people's time becomes longer, but more far-reaching change is that it can help people to connect more closely with the Internet, people are part of the Internet. Like 'The Matrix,' the plot, you can insert lines into another world, in a network environment go delivery, pull the line went back to the real world. Coming soon realized: first, the Internet would be more comprehensive and profound, including already come out of Google glasses, iWatch watches, they take a man whole digitized. Second, all kinds of machinery and equipment will be connected with the network, faster than the rate of progress to the phone before the PC. PC1999年开始爆发, last year spent 13 years began to be replaced by wireless. In the mobile phone as the center of the Internet connection, you may only use half the time you can evolve into a more comprehensive pattern of the mobile Internet. By 2019, this simple thought patterns out of it. China's three giant BAT, in fact, are doing the connection. But in itself, but not the key to the concept of a large platform service connection. Therefore, the future still be able to stay ahead of the big wireless internet throughout, they are quite pressures. Entrepreneurial opportunities of the mobile Internet, unlike everyone looks so much, and the PC era compared to its foam may be more serious. Foam is not without significance, or will leave at low tide a lot of things, if there is no bubble, certainly late ripening. Entrepreneurs start regarded as very sacred thing, but do not know what to do back in the end. In recent years, there are all kinds of beautiful flowers open a large number of wireless companies face, but the proportion of failure is much higher than the surface of many. Wireless meaning is to achieve online and offline to get through, just so, the commercial value of radio to produce ten times the PC; rather than simply build a website, to be APP, or doing Web service, and then face to face service on the line. I think the next opportunity for the mobile Internet first, and is relatively easy game achievements. PC game now have the income scale, wireless terminal 400 to 50,000,000,000 yuan may be 1000-200000000000 yuan of scale. But this is far from the core values represent the future of the mobile Internet. It is a core value of wireless and society as a whole be able to economically and Internet together, this connection is O2O, people in this area will make greater achievements. But the difficulty is that this is not a pure Internet field things, you also need a lot of integration and offline. Traditional business thinking under the line and Internet services, ideological differences are very large. Who should integrate, who will be the first breakthrough. On the PC side Sogou three-stage rocket mode, but the practice is very different in the wireless field. Three-stage Air Jordan 18 rocket mode refers to the input method Air Jordan 13 with the browser, and then driven search, and finally realized in the search. Based on what we do last year, this year's three-stage rocket strategy will become three arrows shot. Three arrows Air Jordan 3 shot mode different from the previous one product with a product model, each product has its own vitality, and from the tool to the service, from value-added services to disguise income. Such as input method, turns out it is a tool, but the alphabet turn into words, the user enters the url into the page they see, he does not allow you to do extra work on the inside. Of users is reached, but it is difficult to make user-generated profound emotion. Like me with a hammer, I do not think that is a hammer to help me, because I use it, there is a lack of service behind, realized it difficult. Therefore, the user must know better, to do more than they want, so in the first half and the second half will be relatively large upgrade Sogou input method. Wisdom version input method, when the user input is not easily generate word, but may provide a user desired content directly. Sogou mobile Internet TRI volley. The first is the traditional input method, browsers, and search for the wireless. Now every ten phone factory, there are six pre-installed Sogou input method, so our subscribers will be more than in the past a lot. But the browser needs in the phone so far no big PC users most of the time is spent on a separate APP. Therefore, the traditional searched wireless, 98% are doing APP, 20% in the browser address bar and binding. Mobile browser we are only now made a version of IOS, Andrews has not yet issued. These are the basic layout, with the 'Art of War' in the word called the 'exact, to Clipsal,' 'exact' I have to do, but do not necessarily be able to win, we just move the traditional core competencies past. This is the third kind of our layout. On the PC, the search is substantially equal to a general search, but also substantially equal to the web search. But mobile search is not the same, vertical search will account for a large share. First, the mobile Internet ecosystem is not yet mature. Secondly, the product organization of wireless search is the core of the APP is not organize web form, web search do Nike Air Max Humara not run up. After three portals listed in 2000, while Baidu is 2005, five years later, not because of technical slow, but the chain an outbreak information and services required for large numbers of users, the search was run into. Therefore, the other two search dogs, 'Jones', a departure from the user experience, another departure from the business. In the user experience, users should not link, but the results; input form is no longer a simple text input, there will be some turn into speech. Meanwhile, the search results to be more intelligent, direct help users solve problems without jumping between applications. Therefore, Sogou released voice assistant, the logic is more in line with the user experience of wireless and mobile phone features. Sogou have the resources accumulated by the end of the year Sogou voice recognition capabilities can close iFlyTek, enough. From a commercial point of view, the product is launched Sogou number through. Business Services PC exists in the form of a site, the Air Jordan 9 moving end business services with the Internet may not matter, but the correlation with the number. For information can get through, we must first solve the ability to understand information on the number itself has the ability to recognize. This recognition is a two-way, when a call comes in to tell me what it is, the user can dial out, we also know that this number is what I want. China's special in that environment, it addresses the needs of the user anti-harassment, a large number of calls and text messages not what you want then, and you do not know if I should very painful then. The demand, on behalf of us the opportunity to cut into this market; the other demands on the line of those useful services, such as express delivery service life and depth to get through. After Sogou number through the release, some companies are beginning to plagiarism. But the number of products through meaning, not just anti-harassment function, if this is our core competency, it might as well put to 360 or do computer housekeeper. To search for, regardless of the brand or public relations, even if made large enough enough excitement, value and ability to catch up channel value. That is the essence of the Internet is the product brand, so call what is of no use, advertising its sale only helpful for subscribers upgrade did not help. In the mobile side, the competition is more dependent on the channel itself, is only one fight. 2015 Latest Nike Shoes APP in the cell phone upload software developers give handset manufacturers to pay. That is why we are doing the phone, it is to control the entrance from the source. Mobile search is a pit. PV amount of wireless search may only be half the PC may be the same a year later with the PC, but PC only 1/4 of liquidity, the market is not that big, but also by other giants like Tencent divided. Probably only buy Baidu stock analysts will take care of mobile search, search dogs do not have more energy to take a few, a few years wireless search services mature, look there is no need to do. Sogou number through, Sogou voice assistant is already the general search on the phone. Source: Chinese Entrepreneurs