1 Overview
2 Definition
3 concept
4 categories
4.1 Services 4.2 Software 4.3 Hardware 4.4 processed materials5 level
6 difference
7 laws and regulations
8 Product Overview
8.1 Kotler 8,Monster Beats Pas Cher.2 marks Perry9 written explanation
10 Product Form
1 Overview Headwords: Product Pinyin: chǎn pǐn? English: Product Japanese: Products Part of Speech: noun is "a set of inputs into outputs will be interrelated or interacting activities" results , or "process" results. In the economic sphere, also commonly understood as organization made any article or combination. Among the Modern Chinese Dictionary interpreted as "produced goods." 2 Define the product definition: providing the market, to attract attention,Beats by dre Solo HD, acquisition, use or consumption in order to meet the desire or need anything. Consumers buy products not only physical, but also the product's core interests (ie the provision of basic utility and consumer interests). Product entity called general products, namely the basic form of the product, and only dependent on the product entity, the product's core interests can be achieved. Expect when purchasing products that consumers expect a series of properties and conditions. Add-on product is the product of the fourth level, ie products contain additional services and benefits. The fifth level is the product of potential products, potential product indicates that the product may eventually all adds and changes. In the supply chain, upstream downstream plant products are factory production of raw materials or supplies, such as plastic pellets, cardboard boxes, glass, computer central processor, paint, and so on. 3 concept a "product concept" is the customer mind about the product you want to inject a subjective idea, it is used to express the language of the consumer product ideas. Generally use words to express or use pictures to describe the product concept. Usually a complete product concept consists of four parts: ① Consumer Insights: From the consumer's point of concern raised his heart related problems; ② benefits promised: Explain what products can provide consumers with benefits; ③ Support: explanation Products which is characterized by consumer insight in how to resolve the issues raised; ④ Summary: The general language (preferably one sentence) to express the essence of these three. Product concept requires the consumer product presentation can clear enough, attractive enough to consumers! 2, the product of a narrow concept: the production of the goods; ssq broad concept of the product: the carrier to meet people's needs. Product of the "whole concept" - people offered to the market to meet the needs of a consumer or user of any tangible goods and intangible services. Social needs are constantly changing, so the variety of products, specifications, models may be changed accordingly. The continual emergence of new products, product quality continues to improve, increasing the number of products, is the modern social and economic development notable features. 3, the overall product concept since the 1990s, Philip - Kotler and other scholars tend to use five levels to express the overall product concept that five levels of expression can be more profound, more accurate representation of the overall concept of the meaning of the product . Overall product concept requires marketers to market supply materials in the planning, we should take into account to provide five levels of customer value. Overall product concept are five basic levels: (1) the core product. Core product is a pointer to provide customers with products of the basic utility or benefit. Fundamentally, each product are essentially the provision of services to solve the problem. Therefore, marketers sell any products to customers, customers must have a reaction core needs basic utility or benefit. (2) the form of products. Form of products is the core product in order to achieve form. There are five characteristics of composition, namely quality, design, features, trademark and packaging. Even the pure service,M3i Zero, also has a form similar characteristics. (3) expectations of products. Product is expected to buyer expect when buying a product with a set of closely related product attributes and conditions. (4) extension products. Extension products refers customers to buy products and expectations of product forms obtained with the sum of the various interests, including product specifications, warranty, installation, maintenance, delivery, technical training and so on. The success of many companies at home and abroad, to a certain extent, be attributed to their better understanding of the overall concept of the product to the service share an important position. (5) potential product. Potential product refers to existing products, including all additional products, including, the final product may develop into a potential future state of the product. Potential product that the evolution of existing products may Trends and Prospects. [1] 4 classification services are often intangible, is to meet the needs of customers, suppliers (organizations and individuals to provide products) and customers (organizations and individuals to accept products) contact between the activities and the activities within the supply-side the result, and is in contact with the supplier and customer need to complete at least one activity results. Such as medical, transportation, consulting, finance, trade, tourism, and education. Service providers can involve: to provide customers with tangible product (eg automobile to be repaired) on the activities completed; intangible products to provide customers (such as prepare a tax return required income statement) on the activities completed; delivery of an intangible product (such as knowledge transfer of information provided); customers to create atmosphere (eg in hotels and restaurants). Service features include: security, privacy, comfortable environment, credit, civility, and the waiting time. Software consists of information and expression by supporting media information constitute an intellectual creation, is generally intangible and can method, recording or procedures exist. Such as computer programs, dictionaries, information records. Hardware Hardware is generally tangible, is not continuous with specific shapes. Such as televisions, components, buildings, machinery parts,R4 Revolution, etc., which has a count of the characteristic amount, tend to use count characterization. Processed materials processed materials are generally tangible, is the raw material into a tangible product of a particular state, the state may be fluids, gases, granular, ribbon. Such as lubricating oil, cloth, which has a continuous characteristic quantity is often described with the metrological characteristics. A product may be two or more different types of product composition, product category (services, software, hardware or processed material) distinction depends on the dominant element. For example: the offered product "automobile'' is set by hardware (such as tires), processed materials (such as: fuel, coolant), software (eg: engine control software, driver's manual) and services (such as sales staff made operating instructions) composed Hardware and processed materials often called cargo. known hardware products or services depends largely on the dominant component, for example, passenger airlines major air transport services for passengers, but also provide refreshments in flight , beverages and other hardware. quality assurance focuses on the expected product description of the definition, the product is a broad concept, can be either delivered to the customer's end product, it can be semi-finished products in the production process and purchased parts. Quality management is concerned is the expected products, non-expected product is expected in the production process of the product, with the resulting waste, waste gas, waste and other substances, may cause environmental pollution, does not belong to the quality management areas, it belongs EMS category. 5-level product contains the following three levels: the core product: the product brings to the fundamental interests of buyers and effectiveness, that use of the product is that customers really want to buy something in the overall product concept is the most basic The main part of the form of products: core products in order to achieve the form, namely entities or labor market to provide the appearance of additional products: the customer purchased the product can get additional services and benefits. 6 distinction was understood as the product commodities, In fact,R4i SDHC 3DS, is incorrect. differences in products and commodities: Product is for the exchange of products, the production of goods for exchange, and when a product enters through the exchange process of using, you can not call it a product; Of course, if the product has produced a secondary exchange, then this time, it also can be called a product.beauty products
7 laws and regulations 1 in the PRC engaged in production, sales activities, must comply with the Product Quality Law. Producers and sellers under this law liable for product quality. The law refers to the alleged product is processed or manufactured for sales of products. State product quality supervision department heads national product quality supervision. State Council departments in their respective areas of responsibility for supervision of product quality. Above the county level product quality supervision departments in charge of the administrative areas of product quality supervision. Local people's governments above the county level in their respective areas of responsibility for supervision of product quality. 2 National checks on product quality as the main way to implement a supervision and inspection system, which may endanger human health and personal and property safety, affecting the national economy and an important industrial and consumer products, relevant organizations reflect the quality of the product line checks . The samples shall be on the market within the warehouse or enterprise to be sold finished products at random. For according to the law of product quality supervision and inspection, producers, sellers can not refuse. 3. Consumers have the right product quality problems, to the producers, sellers query; to product quality supervision departments, industrial and commercial administration departments and relevant departments complaints department shall be responsible for receiving complaints handling. Consumer protection consumer society organizations can reflect the product quality problems suggested departments responsible for handling,Beats by dre Solo HD,Beats by dre Solo HD, support for consumer product quality due to the damage caused to the people's court. Defective product lawsuits seek compensation for damage limitation period is two years, the party knew or should have known that their rights are being infringed upon. Damage due to a defective product claims for compensation claims, damage caused by defects in the delivery of the first consumer products for ten years lost; however, not exceed the safe use of the explicit exception. Military product quality supervision and management measures by the State Council, the Central Military Commission separately. 8 Product Overview Kotler 1995 P · Kotler in the "market management: analysis, planning, implementation and control" monograph revision, the connotation of the product hierarchy consists of three said extended to five hierarchies said, which includes core interests (Core Benefit), general products (Generic Product), expected product (Expected Product), expanding the product (Augmented Product) and potential product (Potential Product). Since P · Kotler in his writings more to explain the meaning of each level, and there is no hierarchy of it with three differences in comparison to say, so the introduction of this new concept in the country after being detained simply understood for "meaning expanding, deepening levels", is considered a "customer satisfaction on the doctrine embodied in the product." Mark Perry, Dr. Mark Perry concluded after a number of scholars view that product attributes, including internal and external, performance and abstract four content. Intrinsic attribute refers to the product's physical composition. Extrinsic attribute refers to the physical part is not the product, and can be the case when not in use to assess the properties, including branding, packaging, service and price and so on. Performance attribute refers to products play a role in the way that only through the use of in order to evaluate it. Assessment methods are subjective and objective two kinds. Abstract attribute refers to the collection of information contained in a variety of attributes in a certain kind of property which includes a variety of weighted attributes, user attributes and usage scenarios attribute intentions. 9 written explanation of the "product" written explanation of our company have those products? Portfolio => product structure can be represented by a written sentence above: product portfolio, meaning production or sale of Cyangugu strange all products "category of products project" component; can use a word spoken words to indicate that sentence: product structure, meaning that all the production or sale of products "category of products" component; your company has those types of products? Product Line => Product (large) class / product family; can use a written language to express the above sentence: product line, referring to technology and structure closely related to the use of the same features, specifications to meet the different needs of similar a group of products, product lines typically contain many different product items; spoken words can be a word to indicate that sentence: Products / Product categories / product lines, namely among the workers of the product portfolio is divided into many different The major categories; your company's products in this category How many? Products Projects => Product categories of species / product category among the specifications; can use a written language to express the above sentence: product items, among which a product category to specifications, quality and other different characteristics, put into each of the different categories of products specific product; spoken words can be a word to indicate that sentence: certain products, namely certain products. 10 Product Form Product Form is the product of the information carrier, based on morphological semantics of transportation design is the use of unique styling language, the use of product form this silent medium to the outside world passes basic product content, to achieve "sound of silence" art realm. With the changing times,Beats by dre Solo HD, especially science and technology, manufacturing processes of evolution, transport is more focused on product form semantic expression patterns reflect a good spirit of the times, to meet people's aesthetic interest in Italy, and even also affects guide people's consumption habits. For example, when we see a fashionable car, observe the smooth surface, Lakaichemen, holding the steering wheel, listening to the roar of the motor and experience the thrill of speed, the recollection of the brand's meaning, you will also feel tempted,Beats By Dre, This is the form of the product, "emotions" role. However, the traditional means of transport designed for use as the main goal, give more consideration to the implementation of product features, the structure is reasonable, but not the people as a design goal, to meet the material needs on the basis of ignoring mental and emotional needs Design. For automotive designs, shapes exist monotone color mismatches, huge body, rigid lines, the display device is not humane and many other issues. External shape of the low overall quality of automotive design greatly reduced the lead to lose international competitiveness. So transportation design as a product of human intelligence, is composed of several interconnected elements constitute the aggregate, including function, structure, shape, color, and environmental and other factors, the project through the use of morphological semantics of the design concept to create a more fashion, more beautiful of transport.