1 around the pronunciation
2 Concept Introduction
3 Yellow birth
4 Pages Source
5 Yellow Pages
5.1 the traditional Yellow Pages Online Yellow Pages 5.26 Online Yellow Pages
7 Related Business
8 Pages related
8.1 mobile Internet Yellow Pages 8.2 8.3 Trade Yellow Pages9 practical significance
10 ideal platform
1 over the pronunciation of [Pinyin] huáng yè [five] amwu dmu [English] yellow pages [France] Pages Jaunes2009 Sichuan Yellow Pages
[Germany] Gelbe Seiten [Italian] Pagine Gialle2 Introduction We often say that the concept of Yellow Pages telephone directory means that almost every city in the world to have this paper vectors are printed telephone directory (Yellow Pages).Yellow Pages Images
now popular on the Internet free Chinese Yellow Pages, Business Directory, Business Directory, Consumer Guide, etc., can be regarded as the various manifestations of Yellow Pages; Pages can be in print, CD-ROM, Internet and other forms to the public and publishing. 3 Yellow Pages born was born in the late 19th century America, when the telephone book are the same as with the current publications are printed on white paper, white paper as a printing stock is not enough other reasons, temporarily replaced with a yellow paper, but did not expect print out the effect of better results than the white paper, so after all the yellow paper printing, other printing see below followed suit with a yellow paper printed phone book, and slowly to form a convention, a number of books from all over the world are called "yellow pages yellow pages", has become a telephone book of a special term. 1880 The world's first telephone book yellow pages come out in the United States, has been 100 years of history. Press Enterprise Yellow Pages is the international nature of business and product categories arranged telephone directory, the equivalent of a city or region businesses account of this, the yellow paper printed with international practice, so called Yellow Pages. We often say that the Yellow Pages telephone directory means that almost every city in the world has this paper as the carrier of the printed phone book (yellow pages). 4 Yellow pages from a variety of sources of information on the network channels, such as statistical departments, administrative departments, customs, Ministry of Commerce, Trade and Industry Bureau, industry associations, financial institutions, business information publications, Yellow Pages, exhibition catalog, print media, the Internet ,R4i SDHC v1.4.5, a variety of directory publications. 5 Yellow Pages traditional yellow pages print media published in the form of phone numbers classified ads and products, including company address, phone number, company name, zip code, contact and other simple information. Its shortcomings: 1, the user can press the index classification stepwise to query, you can find similar in the various regions of yellow, but the face of the huge writing data, find it very inconvenient. Basically a single telephone as the main means of communication. 2, the traditional Yellow Pages product is protected by circulation, distribution channels, restrictions on the promotion of the customer issue basically can do much to expand the number, can not accurately predict Browse crowd. 3, by the publishing and printing time constraints, the speed is slow, can only make changes in the revision. 4, according to the company's purchase price, limited by the size of the layout, enterprise data capacity is limited. Internet Yellow Pages companies have their own independent website for the election of a variety of versions can provide, including E-mail, product developments, database space, the sale of information, corporate profiles, instant message, text messaging and other interactive features. Its advantages: 1, telephone, SMS, email and mobile phones and other customer communication; room service is very comprehensive and timely. 2, through the web pages divide the region on trade online search, you can also type the code needs to search the enterprise keyword queries. 3, there is no circulation and distribution cost constraints, can accurately predict, browse the crowd, insight into their browsing habits, master personal probabilistic information. 4, the autonomy of enterprises can instantly updated information. 5, since no geographical restrictions, you can take full advantage of the infinite data space, so spread unlimited. Yellow Pages is currently divided into two types according to the effect: 1, Free Yellow Pages businesses registered ordinary type, the type in addition to not in the business of Yellow Pages Home and related pages Recommended display opportunities, business yellow pages with all the other features. 2, fee-based services to promote the type of yellow pages. In Home, Home Yellow Pages, Yellow Pages category pages and other locations highlighted, increase business opportunities. Pages can also be divided according to regional two types: one, there is a national market strategy specialized Yellow Pages website (this Yellow Pages in the national market, businesses can do to do to help promote, business development as well as local culture) 2, There are pages for the local market, which is generally the local portal type website launch, is for local businesses launched come. You can have a network card in the same city. Facilitate public inquiries. And local businesses to promote the line, for example: Nanzheng online website online Yellow Pages Yellow 6 1 Yellow Pages is an authoritative, high recognition rate information base to see the nature of the media from the media, Yellow Pages is essentially a communication tool, Social repository. In addition to find a phone number as the role of the media of communication, except that it is a community information database,Monster Beats, it also has a understanding of local politics, economy, culture, life, market and other social information tool. Because information libraries, tools of construction, preparation is extremely particular scientific and accurate, the spread of the practice in the long form of the "spread of contractual relations" role, it makes the information they publish with higher authority, the public it has a high level of trust. For example, according to the survey U.S. Yellow Pages advertising and various other numbers book information up to 99% recognition rate. Such a high recognition rate of other types of media can not be compared. Yellow Pages is an authoritative, high recognition rate information base A in integrated marketing communications media has a unique advantage. Covering space with a wide release for a long time; released fast, easily updated, as a consumer purchasing decisions terminal link, in facilitating the process of buying behavior unique position queries fast and convenient, cost-effective and large, but also has more practical features two value-added services. Yellow Pages is a kind of integrated marketing communication media has a unique advantage from perspective of integrated marketing communications, Yellow Pages as a think-tank media play an important role in comparison with other media, has the following advantages: (1). covering space broad, long yellow pages Published enterprise coverage almost eighty percent. Through business development, yellow pages can be completely covered their services to the city, the community of all businesses or all businesses within a domain. Yellow Pages can be used at any time. Such a high coverage space, so long sustained release time is radio, television, newspapers and other media difficult to do. (2) Post to fast, easily updated business-related information submitted, we can immediately see on the Internet. Updated in a timely manner, your registration materials any changes, we can immediately change without delay to carry out their business. Can be flexibly used to carry out corporate image advertising, marketing, advertising, promotion and public relations communication and so on. (3) As a consumer purchasing decisions terminal link, in facilitating the process of buying behavior Yellow Pages is a unique position to provide the most direct way of communicating contact information media businesses and consumers. Its content, the Yellow Pages is closely related with people's lives, it is to provide the most direct contact phone number information the way, and incorporated into the life of residential users and the general consumer information required basic elements: including basic necessities of life, recreation, sports and fitness, culture, education, medical drugs, transportation and communication, benefits, travel, shopping, and close to the people, life, easy life, easy consumption plays a guide public life, the role of consumer guidance. Therefore, most of the media will be presented directly to the audience advertising information spread in different ways, Yellow Pages advertising and other commercial information published is entirely follow the consumers' purchase intentions, consumers look up phone numbers, timely provision of business related information, thus become a consumer purchasing decisions terminal links, reaching eventually to the role of consumer buying behavior. Seen in the consumer purchase decision-making process, often in a very unique position to play a unique role. (4) At present, China's Yellow Pages also has a monopoly on the dissemination of information advantage now mass communication has entered the era of Focus, newspapers, television, radio and other media quickly broken down, like the increasingly competitive. For example, in many parts of our country can already receive more than 30 TV channels, next year, with the use of more investment in broadband technology facilities to receive more than 100 channels. Is recurrent, there is a lot of reading more than a dozen newspapers and Yellow Pages in our country within its coverage area is usually just an exclusive, Trade and Industry through the dissemination of information disseminated, advertising, etc., without fear of being similar media information concealed. (5) For inquiries quickly and easily in order to facilitate enterprises from the tens of thousands of enterprises and institutions in the query to the ideal partner, we have designed a keyword query, fuzzy queries, advanced query and other inquiries, you just have to know a little bit of business information, even if only a few numbers in the phone number, the approximate geographical location, you can easily be found. (6). Pages is a cost-effective and large media According to the survey data shows that: publish a variety of business information through the Yellow Pages is clearly much lower than the cost of other network media mode. Merchants force survey results from the media visibility: For old customers Yellow Pages is the most convenient and most direct media inquiries choice; from investments can bring business benefits directly watch, yellow pages called cheap. (7). Pages also have more practical value-added services in the Yellow Pages on the site are generally launched to meet user requirements and other value-added services content, which are associated with the customer's utility section. Internet users can according to their needs, in the relevant column published some information. For example, Harbin Yellow Pages launched the "Information Express" section in this section in the client can publish discounted, recruitment, admissions, leasing and other information. Such as 58 city, city-based, providing over rent, pets, vehicles, flea markets, tourism, education, friends, office and other living. 3 Comparison of search engines and Yellow Pages are human-edited. Automated search engine ranking search engine spider is crawling the web. Yellow Pages itself is being retrieved site search engine updates faster, slower and updating pages indexed by search engines, compared Yellow Pages indexed by relatively high threshold Yellow Pages for search engines to provide data to be included yellow or good. And there are still a lot of people use the Yellow Pages seven relevant companies in Daun Daun Company News Company News network, mainly engaged in the China Company News , the industry yellow pages, fax number, business executives phone numbers, email addresses, Chinese Yellow Pages, and other data collection, collation, classification professional website is the best platform for enterprise data resources. Has the country's fastest growing companies latest and most complete Yellow Pages information, professional data collection, to ensure that the directory data with high accuracy. Rely on a strong technical background, a powerful database management system, to ensure that users can use even more convenient. 8 Yellow Pages relevant mobile phone is the traditional Yellow Pages moved to the phone, use the phone as a carrier, distribution, transmission, application of the telephone directory, similar to Baidu, Google's search engine, but this search engine is on the phone the local achieve, pick up the phone anytime, anywhere, you can easily check the basic information and business enterprises or services Introduction Introduction. This is based on the development of mobile Internet, 3G network development, came into being the new "Yellow Pages" form. With the recent mobile phones and the rapid development of mobile networks, mobile yellow pages will become the "yellow pages" of the main forms, or even replace the traditional yellow pages. Internet Yellow Pages traditional yellow pages, only for show business contact information and basic information. In the Internet, we are in the Yellow Pages website, not only can query to a more detailed business presentations and more kinds of corporate contact information, you can also include various corporate attributes such as type of business, registered capital, number of employees, business license number, etc. . Yellow Pages at providing basic information, it is also extending the product supply and demand information inquiries, blog, forum and other services. Users can communicate with each other online, enterprises can take advantage of the platform deal Yellow Pages website and order; while some individual users or consumers, but also can take advantage of Yellow Pages website to communicate directly with enterprises to achieve online customer service role. Yellow Pages foreign trade are presented with products and services categories (Products & Services classification), listed companies are classified according to products and services published. To use the Yellow Pages to find the target customers, one to accurately know their downstream target customers, two, in the Yellow Pages to find their own downstream customers. Consider the following scenario: If you export LED lamp, you can find in the Yellow Pages LED lamp overseas manufacturers, distributors, bulb lamp importers, wholesalers. If the household LED lamp, you can also find overseas department stores, supermarkets, shopping centers, home improvement retail chains. If it is commercial LED lamp, you can also find overseas electrical lighting engineering company. 9 Yellow realistic appearance, which greatly promoted the Europe and the United States industry and the rapid development of material civilization, in the promotion of business communication and global economic development aspects, has played an unparalleled contribution to the Yellow Pages. Americans say, in addition to "the Bible", the highest rates in the case of Yellow Pages books, each about a day by flipping the pages about 15 times, is an indispensable business tool for one. As an information product, has a large amount of information covered, classification details, shopping guide and strong, easy to use, and many other advantages, its status and role has far exceeded the number of traditional books. It reflects the region's economic development and social climate, people and society to become the most direct point of contact with social service functions. In addition, the modern Yellow Pages has a strong commercial value: it has a service business media capabilities. Yellow Pages book with classification as detailed, information-rich features, yellow pages are often also known as "commercial encyclopedia", "information supermarket." Yellow Pages different from other creative media, the most important feature is that it is a shopping guide of the media, that it will have purchased the intention of consumers to a corporate guide, encourage consumers actively seeking to provide products or services that they need business. Ministry of Information Industry - Guoxin Group, "the Guangdong Yellow Pages," "Chinese Yellow Pages" its authority and its family of products, shopping guide, guidance, circulation, reliability, and many other advantages are becoming a bridge of communication between buyers and sellers , the best choice for creating business opportunities. Yellow Pages spread in recent years our country, soon to be recognized by hundreds of millions of people has become a world recognized the new media. 10 ideal platform from the late 1990s, the rapid development of China's Internet, doing web business, more and more individuals. Yellow Pages are also many do, as a new information product, we think it should have what kind of features it? This is the ideal platform. Large amount of information, it is best to include all of the country's corporate information classification details, can cover all industries instant update, add or canceled when companies can update the first time corporate data easy to use, yellow pages can be used to all the daily communication tool. WEB version of Yellow Pages can create an Access database open, free screening, classification,R4i Gold 3DS, extraction, more convenient and practical.