Antique fishing equipment] has not enough data. In Google, I see 5,760 results for that phrase — amazing opportunity, in other words. I'd see this as something to create content for: perhaps a Pinterest board, or a cool video series where each video went into detail on a piece of equipment that was once used but now has a much better replacement and that replacement would obviously be something my client's site sold.On the landing page for that product, I'd write some content about the evolution of the product and include a link to the video. I'd try to find a piece of antique fishing equipment and use it as the prize in a contest for something like the 50,000th person to like the company's page on Facebook, or the 5,000th Twitter follower.
Now, obviously you could find these ideas through any keyword tool, but what I like about the one from YouTube is that it's specific to a medium that in itself has great marketing potential, as people love video. Therefore, information that comes out of video searches is definitely valuable, right?First, note the dates of the videos. The most recent one is 3 years old. To me, that says there is a void to fill, as there's not a lot being produced about the topic currently. Of course, it also could say that there's not much interest…Crows, the technological tool
but let's look at the number of views on each video. The least popular one still has around 15k views, and the most popular one has over 121k views.
Here is the problem that I found with this, though: after watching the videos well, skimming them it seems that they aren't truly about "antique" fishing equipment at all. No matter. If I'm using this information in order to find something that isn't all over the place and create it, this doesn't really bother me.My concern is with finding something unique to create, and maybe I'll decide videos about this narrow topic aren't the best way to go but Pinterest is – or interviews with antique dealers who specialize in antique marine products is a good plan. Maybe through watching the videos that aren't exactly about the topic, I'll get some other ideas. Maybe I'll think more about how annoying it is to be led to a result that doesn't match what I'm actually searching for, and it will help me write better content that matches up with how it's marketed. That's never a bad thing.