Cause domestic small supermarket 'closures' behindREVIEW] [i dark horse this year, there have been a number of cities of supermarkets, department stores, 'closed Nike Shoes Global shop' phenomenon, most believe the high rents is one of the important reasons. In addition, since the regulation of residential real estate investment after the turn, commercial real estate investment in a 'bubble' tendency. Why the anti-risk capability is weak? Let us work together to explore the real reason behind the collapse of a 'small supermarket collapse' is due to competition, in line with the law of survival of the fittest of the market economy. A major reason for the frequent closure of the small Nike Shoes supermarket industry low barriers to entry. The provisions of relevant state departments, registered a Nike Air Max 90 BR Women retail business, up to spend Air Jordan 6 more than 30 million. Low barriers to entry. Some financial strength is not strong small supermarket often feel pressure, survival difficult. Some small supermarket boss Once operating role will expand irrepressible desire, mistakenly believe that the scale will be able to make money, so blindly development. Small supermarket profit margins are low, less money, obviously can not enter good goods. No good goods, it can not attract consumers, sales will drop, funds can not be normal turnover, payment to suppliers can not be settled on time, forming a vicious cycle. Second, there is no objective, blind expansion of small supermarkets to establish a clear development goals, handle the relationship between efficiency and speed, and to do what. Now supermarket scale is not too large, scale generation is a process, not to be too hasty; small supermarket can also be joined to a large enterprise, they enjoy economies of scale to be a consortium set up Nike Air Max 95 Prem Tape Men their own, to reduce the risk. Should focus on the main business, suppliers can not take credit for other purposes. For suppliers, to Nike Air Max 90 (Mens) learn the lesson, carefully examine and select a trusted partner; in collaboration, to keep abreast of the supermarket operations. Third, the financing capacity is weak, disjointed chain of so-called funds of funds are for working capital mall chain turnover, the individual owner of the mall working capital transferred Air Jordan 12 for other purposes, such as buying a car, buy a house or do other Nike Air Max Men's investment projects, which would generate money chain out of touch, but a supplier of payment arrears, immediately triggered supplier mob Clearance situation. Relatively easy financing big supermarket, 'foreign supermarkets' thick foundation, which survive in the competition. Small supermarkets are often in an unfavorable or passive situation. A large initial investment small Air Jordan XX9 supermarket, a variety of hardware to keep, such as investment in fire prevention system, cash register systems, security systems, lighting systems takes a lot. Some small supermarket due to lack of strength, often located in the basement, the fire control system simple, dimly lit shopping environment is poor, grades go up. Fourth, the management can not keep up with the idea of a small supermarket management system, management methods have not kept pace, business development in the disordered state. Through improved product management, accelerate inventory turnover and prevent precipitation of funds. Chains do must meet the following conditions: First specification. A model shop well, further development of the other. The second is the standard. Have clear standards, the main criteria to reflect the simplicity, simplistic in order to achieve standardization. Third, the professional in various positions, the process to be professional. Fifth, no features, commodity structure is irrational. Inside the mall location and commodity structure is irrational, resulting in a turnover falters, not only failed to decline gradually increasing but go, this is one of the mall collapse of the potential crisis. The closure of the small supermarket competitiveness, business concept falters, supply neutral, no flagship product. The main difference between marketing capability is to take a strategic, cost leadership strategy, focused strategy and marketing culture with Chinese characteristics, enhance their cohesion. Have Chinese characteristics. 'Tongrentang', Nike Air Max 90 Hyperfuse (Women 'Quanjude' not afraid of competition because it has a Chinese cultural heritage. China's retail industry to create learning-oriented enterprises. Now talk about trade secrets more and talk less about learning. Foreign companies have come before us, we have to learn from their experiences, strengths. Domestic enterprises should also learn from each other. China's retail industry is the integration of resources, bigger and stronger in the process, the small supermarket to seize the opportunity and steady development, to seize the market place.