Fast fashion ZARA is how Tempered?[Entrepreneurs Network REVIEW favorably Uniqlo to H \u0026 amp; M, from ZARA to GAP, 2015 Latest Nike Shoes and then from Muji to IMAGE, overseas 'fast fashion' brand started China Road. Fast fashion, master? Should contain three meanings, namely the fast delivery time, cheap and keeping up with fashion trends. As a leader in fast fashion, ZARA is how Tempered? ① Cottage: big company's creative release a few days, Zara store will be a similar figure; ② fast:? A Zara fashion from design to sales, only 2-3 weeks; much less Air Jordan 7 ③ paragraph: Each store clothing styles three weeks all the updates; ④ cheap: the price is about the big brands 1/7; ⑤ oil marketing model:? hardly advertise, stores are its best advertisement. The following is the '21st Century Business Herald' reported excerpt: August 7, 2012, according to the Bloomberg Billionaires Index, owns fashion brands Zara and other Inditex founder Amancio Ortega replace Warren Buffett to become the world's third richest. One day, the Spaniard's wealth rose by $ 1.6 billion, reaching $ 46.6 billion, while Buffett's net worth that day was $ 45.7 billion. Currently, he is the founder of the Inditex Group in recent years surpassed the United States of GAP, the Swedish H \u0026 amp; M to become the world's number one retail group. The company operates include Zara, Massimo Dutt and Stradivarius, including eight brand, already has 5,000 stores in 77 countries and regions. Florida, Madrid, London, Lisbon, Portugal ...... Ortega real estate throughout the country. He is shareholder US Gartler, Partler, Menlle and Pontegadea Inversiones other investment companies, investment tentacles involving all walks of life, equestrian, football clubs, gas companies, tourism and so on. Although Spain and Europe where, is the current global economic recession the most powerful place, but Ortega personal wealth has continued to surge in no way affected by macroeconomic; and his main wealth comes from fashion retail, which Air Jordan 7 is recognized around the world The most difficult to do business. But by opening new stores in China and other emerging markets, Inditex Group has achieved 12 consecutive quarters of profit growth. Drop out of business before the transfer Deportivo belonging to the Spanish Galicia, which used to be a smugglers, pirates and medieval king's tailor rife place. In 1944, as a railway worker father seconded this point, there just repair some railroad from San Diego to Zamora, who just turned 8 years old Amancio Ortega to follow to go. At that time, La Coruna, Spain has been the traditional center of textile and garment industry, where the residents have many opportunities to grasp the fashion design, processing, wholesale, retail the full range of business processes. Four years later, the small Ortega really dropped out. The first year, he run around, all because he was too young and reject his work requests. So, when he signed her first contract in a clothing store called the Gala, he simply ecstatic, though only to be a handyman. Thus, at the bar La Coruna company called 'Sarrión' of where people will see young clothing deliveryman Ortega often start by talking with friends. A few years later, he went to a more upscale clothing company to do the salesman. In working for a company that is called La Maha simply participate Ortega family gatherings, sister Bei Bita, his brother Antonio, sister-in-law Priyanka Yosemite baby are working here. Smart alert Ortega quickly come to the fore, was promoted to department heads, a few years later, he married the man she squeezed position under manager Rosa girl Leah Meira 格耶奈切亚 - this is His first wife. When the store manager, the Amancio Ortega What gradually have a clear vision of their future to do so. Boss asked him to be responsible for selling a pretty fine lady quilted robe, gowns popular with female consumers, but its price is too expensive for most people. Ortega whim - The idea has since become the core of Inditex's business idea - to use cheaper materials imitation fashions at lower prices. He bought the texture from Barcelona and the price is very cheap considerable material, designed to cut the sample, in their own living room table, sew a similar robe, the price can be reduced by half. With the help of his brother's sister-in-law, he began making inexpensive fashion robe, and sent to a local store to sell, was a hit. Ortega tasted the sweetness. Ten years of work experience to make Amancio realized that a piece of clothing from design to production, and then put on store shelves, hidden behind this gold mine. While in contact with the local textile manufacturers, while the accumulation of their customers, loans to banks 2,500 pesetas (US $ 25) plus a 27-year-old Amancio Ortega and his brother own company opened a production of female tracksuit small workshops: high Asian clothing. Naturally, his wife and sister-in-law is the workshop of the designer of the first employees. In this simple plant, the popular women's quilted tracksuit quickly produce, sell, and even exported to foreign countries. Decade, Amancio staff expanded to 500 people, as well as his own design team, only that there is no retail channels. 'Oil mode' marketing in the New Town Plaza shopping center in the New Territories of Hong Kong, Zara's glass window display the latest styles this season, huge signs to attract people's attention, and it's next door to the George Amarni, the world's most famous luxury brands. This is Zara picky, only choose the best location to shop, surrounded by top brands. Zara able to satisfy the girls show off mentality: After the luxury shops had enough temptation to price incentives and style, turned into the Zara, without emptying the wallet, but also to get glamorous, why not? But the story did not begin such a beautiful fairy tale. Everything is like destined somewhere. In 1975, a German customer canceled a big order, have been produced to be able to dispose of pajamas, Amancio Ortega opened the first Zara shop (according to Wu Xiaobo (microblogging) 'richest' a book). The store is located on Central Avenue Deportivo city's most famous department store opposite. This first store site, revealing the location of the eye Ortega for the chain, and he designed simple and compact storefront thus continue, for the world praiseworthy. With many different fashion brands, Zara hardly advertise in Amancio opinion, the store is Zara's main market instruments, is the best advertising. Zara opened almost weekly growth development of a new store, now Zara has opened nearly 5000 stores in more than 70 countries and regions. In the center of the region's most prosperous sections of large cities to shop, and then the tentacles surrounding smaller cities, without advertising the brand influence of the radiation. This 'oil pattern' marketing strategy makes Zara by Harvard Business School considered Europe's most research brands, Wharton be regarded as a classic case study of the future of manufacturing. Inditex founder Amancio Ott accelerate fashion or 'cottage' fast fashion, which is another killer Amancio Ortega business strategy. The first Zara store sales resulting from the sale of inexpensive high-end fashion imitation one shot, welcomed by customers, rampant. Ortega understands the mystery. Its spokesman said, Zara is a fast fashion brand, it's not the creators, but to deal with the trend of rapid responders. Milan, Paris, New York and other major Fashion Week, bright lights, brand supermodel gathered, while Zara's designers are shuttle during a fashion show, look for inspiration. Freshly collected trend information, and then pick out the likely welcomed by customers style, after redesign, quickly put into production and sales Air Jordan 14 of new products. A Zara fashion from design to production, logistics, and finally into the sales cycle, average only 2-3 weeks time, faster than the competition 10 times. Each year more than 20,000 kinds of new fashion, this is a very alarming figure in the fashion industry. When the output of the new product reaches a predetermined 50% to 60% on the store sent, if the shelves after the first week of poor performance, will immediately be removed, it is no longer an additional production; if selling pretty good, Then in the next few weeks to complete the pre-production. However, even the hot models in the store Nike Air Max Womens will not stay more than four weeks, which makes the customers at a fancy dress can not hesitate too much, because it may be a few days to see it. Three weeks, each store is Zara clothing styles all the time to update it again. 'Cottage' is manufactured exclusively Chinese words, Ortega seems to be too flexible and comfortable to use. Fashion big company head who resented teeth itch for him, because of his new ideas, always finish at the press conference a few days a similar figure in the Zara store. LVMH's fashion director Daniel Piette said: '. Zara is probably the most innovative companies, but it is also the most destructive' As a result, he won a title, not without pejorative: Fashion Terminator. Even a year to pay Zara infringement fines of several million euros, but did not give up Zara, Zara naturally reap much higher profits than fine. Inditex Group annual report, said: 'The purpose of Zara is to democratize fashion and fashion is different privileges, modern men and women by grade, the pursuit and lifestyle incentives, we offer dressed in fashion..' Perhaps to some astute designer Zara cheap imitation fashion show disdain, but they recognize the culture of a nation Zara fashion tastes, so that a generation has revolutionized wardrobe. India's 'Businessworld' magazine praised Zara's speed: 'traditional fashion industry is always trying to influence consumers with projected trends in advance, but Zara does not do it just to follow the trend of fashion, it is to focus on catering to the tastes of consumers. What they want, what it manufactured, then the fastest make product shelves. 'In a globalized business tide rolling in on the occasion, Amancio still adhere to most of the production in Spain, it is others most puzzling decisions. Whether it is clothing or electronics, most manufacturers in the world regard the factory moved to third world countries, the purpose Nike Air Max Excellerate+2 of nature is cost savings. But Amancio seemed to disagree. He thinks he's Fashion profit is not low, the procurement and production in Europe, despite an increase in costs, but this is not how a serious problem. Adhere to the 'European-made', can ensure the speed, the company launched the new fashion in the shortest time. Thus, lnditex flagship store Zara, and Pull \u0026 amp; Bear, MassimoDutti, Bershka and Stradixarius clothing brands such that 80% of clothing is still made in Europe, of which five percent from Spain. Migration Factory insisted, but exceptionally clever Amancio did not ignore China and other emerging markets. May 2004, Zara opened its Nike Air Max 90 first stores in Hong Kong. This is the Inditex Group in the Asia Pacific region's first 18 stores, marking the group has 2,000 retail stores in Europe, the Americas, Asia, Africa, 50 countries on four continents. Later, Inditex Group also established a Hong Kong InditexAsia, VastgoetAsia and ZaraAsia and other three companies for purchasing and collecting intelligence fashion trends, especially understanding the needs of young consumers. Low-key but never retreated from 2001 at 11:15 on July 1, in an industrial area northwest of the port of La Coruna in Spain, 65-year-old Amancio Ortega hobbled out of his office , into a TV room. 15 minutes later, his company listed on the Madrid Stock Exchange. This year a small shop called Zara has become the world's third largest clothing company called Inditex. It took another 15 minutes, from 14.70 euros per share surged to 18.00 euros, already has $ 6 billion of his fortune out of the house, she went straight to the company cafeteria, as usual, ate a simple lunch. Many media reports this scene, it is amazing. So many people is amazing. The Inditex's stock gains have been seen as a miracle in the world garment industry. However, good friends still see only a pile of old age Ortega has entered the factory floor clothing. He still must go to every day turn around the design area, and the average age of only twenty-year-old designer chat. Financial writer Wu Xiaobo in the 'richest man' in the preface described the various regions of the world's richest citizens: they low-key, calm, mellow, different shapes like a gold coins but functionally similar. Incredibly rich, incredibly low-key, Amancio Ortega is absolutely typical representative of them, or even to count the one that several of the most low-key. It is no exaggeration to say that he seemed to 'make every effort to make himself unknown.' Just read the local newspaper in Spain, it is difficult to find an article on Amancio Ortega news. He rarely interviewed by the media, in 1999, his picture has never appeared in the media before. Inditex until 2001 when the annual report was first published, he have his first formal official portraits. Enter the Google search in his name, about 260,000 results can only be found; and replaced Buffett, about 3.73 million results can be found. Ortega subordinates that he was a high society and the wealthy to escape the circle of people. The most typical example is that in 1998, the Spanish Crown Prince Felipe to visit the company, received him on behalf of Ortega, the Crown Prince did not see him. Now, Amancio Ortega and his second wife still live in La Coruna city center a discreet apartment building. Some foreign media commented that he is a veteran of America's wealthiest Rockefeller loyal followers. And after the death of someone else for their refusal to write the biography of Rockefeller said: in the newspaper that published the best exposure mode your birth, marriage and death of little brief. In 2011, 75-year-old Amancio Ortega announced his resignation from the CEO post. No media taking pictures, no farewell party, he told 98,000 employees issued a brief statement announcing the appointment Inditex vice president and chief executive officer (CEO) Chief Executive Officer Pablo Isla successor. He said that, my dear friends, now is the time. Some people say that this is no longer described Inditex uses patrimonial family business, but it was also said that due to the age of faults within the family, which would ensure the family business in a loyal manager, led by booming popularity, Until his most favorite 27-year-old daughter Marta has the ability to take over. The only certainty is old Amancio Ortega will not retire, he will walk into the plant, tie in the clothing pile. But, when the 12-year-old boy, now a gray-haired oldest old.