Entrepreneurs hand goods: I was on the Internet how the fish?excellent food down, very unwilling to die. But I still have no doubt that the great potential of fresh electronic commerce. Text / Waiting Alone In fact, I just started to buy the fish, a lot of my friends think I'm crazy. When everyone eyes are fixed on real estate, technology, mobile phones, cars, I chose to sell fish, it is indeed a very difficult decision, but very practical. O2O how to play to play out of new ideas? We should not give up in the end micro letter? Lei Jun and J.Wong anyone else who is more Niubi? Blackberry Cock wire can counter-attack? Can Joe closer Cook took classes? I do not care. Because these are very far away from us, a great dream, but the reality is very small, people should still live a little vulgar. Excellent food down, very unwilling to die. But I still have no doubt that the great potential of fresh electronic commerce. In 2012, I began to try to B2C online selling fish, excellent vegetables die, I survived. Of course, this may be and I'm just a small-scale entrepreneurial companies are concerned, low operating cost, easy to implement, but some of them out of the experience of exploration I think it has some value, are willing to come to share to you on the tiger sniffing, You may give those who are online business selling vegetables fruit seller selling fish friends a little inspiration. 1, on product positioning my positioning of the product is: Never make inexpensive everyday products, and only in the end to do. In the early days, not vegetables and meat, do and only Frozen seafood. Let me explain. I think the electricity supplier do your biggest competitor is fresh local farmers markets. And their ratio, I think I was at a disadvantage, first, the traditional shopping population concentrated in the elderly, and most likely never have to buy fish online habits. Second, you can say you can save tens of thousands of online selling fish booth fee than the hundreds of thousands of stalls, but the brutal truth is: respect every Nike Air Max Humara morning into a cargo, almost 0 stock traders, one year, you warehousing costs, labor costs and distribution costs are much higher than they are. Excellent dish network is mainly die here. Look at its product mix, high-end products is almost zero, mostly to farmers mainly agricultural common market, which directly face the impact of local farmers markets. Do you want to change the traditional Mother's purchasing habits, and you want to get rid of all of a sudden let the cows graze to eat meat as unrealistic. The supermarket than I found my advantage is quite obvious, short cycle product purchase fresh (in this case is the period of EC goods), the price is almost 40% cheaper (and do not feel very cheap supermarket), younger customer groups (I observed, most of the water and soil in the 25-40 age group), which is consistent with my request. Seafood classification there are many, the main points live, fresh, chilled and frozen products (there is no longer an explanation, are interested can understand the degree of your mother at their own). Live fresh for the most demanding storage, a fish and dead fish price difference can be about 50%, so it was not for my kind of small entrepreneurs operating costs. And after rough Frozen is the most easy to save and minimum loss, generally as long as the temperature is reached, the shelf life of about a year and a half to two years (丁景涛 said fresh food excellent net loss rate at 5%, I do not believe). So, I put my competitors located in supermarkets. I cafeteria, restaurant, upscale Nike Air Max 90 Hyperfuse Chinese restaurant, Japanese in some product selection of some raw materials, products of high profits, the market is not easy to see, easy shelf. So I avoid the impact of farmers' markets in me, and grade of the product itself, but also for their value will be improved. 2, on the price position is different from mobile phones, cars, houses such extravagances, this market is very sensitive to price. For example, the same pound of cabbage, a salmon, you just higher than the market price of more than $ 5, there will be customers interested in you, you can only lower than the market price in order to attract them. The profit, and one pound of salmon profit cabbage, Oh, I do not say, you know. About the price, excellent dish network 丁景涛 said: 'The same tomatoes, the price may be a difference of 2-5 times the vegetable market of uneven quality, nutrition security is different and excellent food net purchase all try to choose a good quality. feed, such as cucumber bar, there is a two and a five, we will choose a five. '' So excellent vegetable dishes online will be slightly more expensive than vegetable market, Ding Jingtao emphasized that, if the same quality, Excellent dish network is certainly cheaper 'than for those words, I want to say is: the small total must not have sold their own vegetables. 90% of the aunt who is absolutely impossible to buy higher than the market price of cabbage, even if you put the cabbage hype, even if your home is a green organic cabbage cow X Invincible cabbage. Aunt who is Nike Air Max LTD 1 very realistic, someone low price, quality can, on who buys. Since the product positioning in agricultural products, then shred of price fluctuations will affect the sale of the product is, if you really follow the small general idea, you can only do the quality to make it through, but the price is much cheaper than the market of agricultural products, in order to run the amount of this way to go, so at low margin to seize a large share of the market. But from the early days of a company, in the absence of market experience and market visibility situation, just to get started as you want to seize the market for the purpose it is a very dangerous thing. Gross margin is not enough, you can hardly even carry your marketing promotions. Unfortunately, the idea of the small total both want quality agricultural products, and the aunt who wanted to accept higher than the market price, but not on the spot inspection. This is undoubtedly his own approaching a dead end. So I'll give a very realistic pricing of their products must be lower than the market price, but high profits. I do not care about market share, I only care about whether or not high enough margin. You earn a dime per 1,000 people, and you earn a dollar per 100 people, this account I will be counted. 3, on the channel cost my personal little advice, do any industry must have their own special channels. This channel is not to say you can be a monopoly in this market, but the product channel is relatively small, so that your product will have a certain uniqueness and scarcity. I do wholesale when thinking about this problem and solve it is also very simple, one try to avoid competitive cities, no way, how you can run barefoot driving the car too. Second, the origin of the more popular choice, my focus three places of origin of products, Africa and South America in Northeast Asia. Giants (including other large aquaculture companies) weakness is the turn, but a large body is not flexible, but I just need to watch the market, selecting the right products can be their own decision, and so they approved a level down, my product channels the foundation has done steadily up. Excellent food channel located in the country, the threshold is too low, wholesale and buy similar principles are, mainly by the amount, so now you can talk to those farmers who, tomorrow, they, too, can. Today you can make excellent dishes, tomorrow they will also be able to copy a canola flower. 4, on the marketing model that we must focus on to talk about. Excellent dish network will position themselves in the 'like the milkman deliver the same food,' trying to establish itself as a similar closed iOS this ecosystem, customers can enjoy at home can enjoy food home delivery service. Inside this involves two questions: 1. How to attract potential customers to your platform? 2. Why leave your customers? (That is to say the small total population increase customer stickiness) I noticed earlier because of 2015 Latest Nike Shoes excellent dish network Sina reported that because the product is not very different, so look at the curious to the point of excellent cuisine, opened its UI, I think They let me down. The old interface, there is no sense to speak of design, in addition to the range of products and prices described, no other related consulting, rich enough variety but contains a similar disinfectant, toothpaste this and 'food' could not beat the eight-pole Product ...... I really do Air Jordan 5 not know excellent dish network can rely retain customers, opened its pages, as if I had walked into a roadside wide variety of grocery stores, and even forgot I had actually come to see 'food'. Just by Order - Delivery - sale of milk that no innovative sales model to attract customers, is undoubtedly the biggest flaw of excellent dishes. So, before I first started, we asked people to make a variety of dishes my products, light a crab, I made a pot of soup, fried, stewed and so on. Then ask a professional photographer artistic process, so try delicious dishes look delicious. At this point, I actually learn from IKEA concept to finished lure customers, and sell semi-finished products to the customer, so that customers fully appreciate the thrill of achievement, much stronger than you give him a finished product to come. Later, many customers in the QQ chat, I simply talk to them how to use my raw ingredients to cook without talking about how delicious the fish this crab. Taobao really is not selling product, is the picture, fresh as well. Finally, I simply do not yell to sell products, and those who only talk about how to eat eat goods to the best to eat. In fact, this group is positioned younger customers, a lot of people like to eat, but they do not know how to eat, but they do want to eat, this time you have the church how they do it delicious. (At this point, sometimes I even feel more suitable for fresh public comment). Later, more and more customers reflect very good, I have observed that 80% of them are food goods, 20 percent of people because a friend's introduction to early adopters. To this end, I specifically set up several QQ group, under the premise that they do not violate heavenly law, the free exchange of goods eating experience, compared to other family seafood. Do not be afraid of competition, the more competition, the more is to highlight the uniqueness of your product and price advantage. In the mode, excellent food actually want to do electronic + business model, but I personally think that in fact this is a big mistake. Select the road there are two: First, can be made only to concentrate on the kind of Taobao platform model, and the lower line of a large number of wholesalers to build relationships, not a business platform itself. Second, it could only do business, the rapid establishment of a variety of geographical distribution platform type, you can choose a lot, including SNS, regional BBS, microblogging marketing, micro-channel marketing, and so on. Concentrate catch channel quality and price. I prefer the latter, after all, a vertical access to your customers. My current mode is the main wholesale lines, mainly supplied to hotels, cafeterias, restaurant and so on. Main line retail price slightly higher than the line. But I do own platform, I only subsidiary in other popular BBS several of our local communities, through their traffic to attract the customer, and the customer response if the product is good, it will rapidly spread the virus type. Even sometimes, the customer will take the initiative to upload pictures of their own cooking dishes to 'show off' in general I would give some extra little bonus, long, long time, rarely have the customer will return the group QQ group, more exchanges come more to the second half of last year, I almost do not need to yell yourself online, all customer Air Jordan 9 help evaluation. Another advantage of this is that it can solve the crisis of confidence. Fresh line in China to do, in addition to standardization is difficult outside (this will be mentioned later), another point is that the network fresh group health no sense of trust, said plainly, Sudan experienced eating eggs and drinking Sanlu the toiling masses have been to businesses no longer have a strong level of trust, but if by word of mouth, it can be solved. The profit model, I used small quantities of retail, I also jin installed minimum standards, not a pound, pounds of retail, of course, the price is very attractive, while volume go up. 5, on the logistics, I dare say in addition to purchasing costs, warehousing, and logistics is definitely another spending the bulk. This includes human + transportation + storage costs + losses. Excellent food approach taken is to use milk cartons inspiration, one by one every day point of delivery. I think there there is a big problem: Suppose I fast before the excellent work today ordered a pound of cabbage dish, pounds of pork, half a catty ginger and garlic, but I found that I actually got home and I see on the Internet see very different reality, I decided to do not. Excellent food and customer service is also very good, after the communication promised unconditional return. My question is: how I do dinner tonight? If you have one of these experiences, I am afraid the future no longer to save a few bucks on the purchase of agricultural products in excellent dish, because I'll be hungry ...... and excellent food losses and customer just hop single passage, and also it faces losses (some products overnight or library will quality deteriorates over time), and return loss of artificial + transportation costs. This is the electricity supplier to make a fresh encounter the biggest problem: how to solve the standardization of products. Honestly, for this question, I have no good way. I have heard something like 'how and online photo is not the same,' the complaint, I can rely on to make up for the service, satisfied with the return. Because of the small of my company, so I can only save costs, based on the number of regional orders, I timed delivery, face to face inspection, so that one can explain to the customer face to face to eliminate misunderstanding (some were caused because the customer is not enough understanding of the product) , one can avoid the second pick of Nike Blazer Unisex this repetition loss. This is a big topic, expand it, there are many, here a simple exchange, if any friends have a better solution welcome message exchange. On the E-mail: sun83920@hotmail.com (via Tiger sniffing network) (welcome to search on a micro-channel 'world network operators,' Follow our public accounts, six per day to miss the wonderful article.)