Blogging: The "Why"
According to Andrew Sullivan's article, "The Blogging Revolution," the blog is a novel moderate that opens up possibilities not in the past seen. "Poised linking media, blogs can be as nuanced and well-sourced as traditional journalism, but they have the straightness of converse radio," says Sullivan.
What does that niggardly for the petty company owner? By their extremely nature, blogs do individual significant tasks for minuscule businesses. They allow you to:
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Influence in the public eye spoken communication give or take a few your company
There are few holding more discouraging for a miniscule concern landowner than to be blindsided by a disaster and not have a immediate way to retort. In her article, "Does Your Company Belong in the Blogosphere?," Katherine Heires says, "A firm web log allows a camaraderie both to living an ear to the terrain to perceive what's one same astir it and, if necessary, communicate up beside a rectification."
Even when your firm isn't in crisis, a journal makes it straightforward for the media to discovery the latest, most straight data in the order of your company-and that's important, because a Euro Magnet and Columbia University Survey of the Media in 2005 found that 51% of reporters viewpoint blogs normally. In fact, according to commerce biographer Brian Quinton, you strength allure PR public interest simply because you do have a conglomerate diary.
Enhance trade name visibility and credibility
A blog establishes your skill in your commercial enterprise. For example, Jonathan Schwartz, president and COO of Sun Microsystems, in use his blog (one of more Sun blogs) to start himself as a stylish editorial column on issues incidental to electronic computer operating systems. According to blogging guru John Lawlor (blogs4business.com), "Bloggers that enliven and award convenience to their readers get aggregation." Just as important, blogs present you a better force out motor ranking, because go through engines esteem golf course and fresh, determined matter.
Achieve consumer intimacy
Customers poverty to see the human sidelong of your company, and your blog provides that by big your friendship a human voice. By victimisation a blog, you can utter evenly to consumers in need having the content filtered, and possibly misinterpreted or slanted, by journalists or analysts. You can also permit your clients to counter with complaints, suggestions or a much-needed compliment.
Finally, think that blogging is a low-priced dais. That's more notes that foundation in your pocket!