2014年03月29日の私のお勧め<BR/>Strategic Brand Management<BR/>Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.<BR/><BR/>【店舗情報引用】<BR/><BR/><BR/>2014年03月29日 14時 土曜日feat. D.O Reloaded 続き＞＞<BR/><BR/><BR/><BR/>