Ogilvy, founder of Ogilvy: Oxford undergraduates, how to single-handedly build empire spread David Ogilvy (David Ogilvy) is the legendary master of modern advertising industry, he single-handedly founded the advertising agency Ogilvy \u0026 Mather, his timeless style wise not only shaped the Ogilvy \u0026 Mather advertising, but also deeply affects the entire advertising industry development of. Ogilvy was born in 1911 in a small town in Scotland, England, grew up studying at Oxford University, but there is always wise Ogilvy unable to pass the exam, the school was eventually driven out. Kitchen work - the first time a taste of the charismatic leadership from school drop-out, Ogilvy diverted to Paris, working at the Royal hotel kitchen.
Chef resolutely gusto left a deep impression, and his later management style had a significant impact. In 1972, when talking about the principles of leadership, he was so shocked recalls: 'I saw the chef cooks his men fired only because the poor guy did not bake a good cake, I was totally ruthless. very shocked, but other chefs, but proud, consider themselves as the world's best work in the kitchen, 'Gallup - rigorous, persistent acting style in 1938, David Ogilvy emigrated to the US, employed cover Roper poll company, after all over the world in the subsequent three-year investigation of Hollywood clients. Gallup rigorous research methods and guidelines for the pursuit of the facts impact on the Ogilvy great idea and became his act. Farmer life - 'the most cherished moments' After World War II, Ogilvy and his wife came to Lancaster County, Pennsylvania, came to Amish enclave, had played a farming life. In fact, on Amish Ogilvy obsessed lives in Gallup firm, at which point he and his wife often at weekends, went there a few days. Amish Christians are mid-18th century in search of religious freedom, of movement from Germany to come here. They live apart, act in strict accordance with religious rules, tobacco cultivation is their main source of income. Someone here described as 'a Broad rural monastery.' A few years later, Ogilvy increasingly aware of the fact - he'll not be able to farm for a living: He did not robust body, could not do farm work and farm work was so boring him unbearable, and the summer rain is always let him worried. Later, an idea let Ogilvy passion together again - when my grandfather was from a failed farmer turn into a successful businessman, why not follow his example, why not set up an advertising company it 1949? Ogilvy left the Amish, to New York. Ogilvy in his later years recalled the day in Lancaster, saying that a few years of his life, 'the most cherished moments.' Founder of Ogilvy \u0026 Mather place - by frank and personality based on the age of 38, at Madison Avenue in New York Ogilvy founded Ogilvy \u0026 Mather advertising agency, listed business day, he issued a service bulletin: The newly established company, and strive to survive , within a period of time, we have to work overtime, wages below average. The company focused on the recruitment of energetic young people. I do not flattery, flattering people are accustomed to.
I am looking for intelligent, educated people. The size of the company size, depending on the size of efforts. The company was first built, not well-funded, but in 1960, we want it to develop into a big company. Venture beginning, difficult, he did not too much to consider various problems, he did was for his beloved Ogilvy lay a common and very lofty management principles - 'the most valuable asset Ogilvy \u0026 Mather, is to win Dear customers and all business groups, 'rely on to win the respect, Ogilvy replied:' Yes frank personality. ' 'Today, advertising is clearly not alone professional skills, will be able to be outside of respect. Indeed, among the large advertising company presented another professional capacity, and no significant difference.' 'What is causing the difference? The variance that all people advertising company, on behalf of the company and the customer, when the industry get along, the revealing personality temperament. how to do this? First of all, the company's executives must admirable respected, maybe this respect from existing customers, potential customers may come this way, Ogilvy's business generally will be booming. This principle has been the basic quality Ogilvy is also the basis of its success. Secondly, Ogilvy \u0026 Mather in London, New York and all countries, both You must have a group of 'have the brain of an honest man. 'That's because short-term interests contrary to the practice of the principle of personality, has nothing to gain for "vocaloid cosplay " Ogilvy. Ogilvy Ogilvy valued talent What is talent? In Ogilvy's eyes, a promising person , should have five characteristics: 1, 2 ambitious, full of competition, and loving every 3, the flexibility, informal tradition, good at innovation 4, and 5 people get along happily, his respect for people's creativity warning: Never in key positions, hiring and you have the same shortcomings, and thus more to deepen your own shortcomings. One of Ogilvy \u0026 Mather in charge of the most important responsibilities is to effectively manage human resources, especially in the discovery of talent have the responsibility to see great potential newcomers as soon as possible, and with the growth of these new and rapidly be promoted Ogilvy said:. 'If you do not tell this group of extraordinary potential of young people, unable to give timely promotion and reward, they soon will be turned away; the loss of an outstanding talent, damage to the company as disastrous as to lose a customer. '
In 1978, the board wrote in a note, Ogilvy said:' The famous hospital will do two things. First take care of the patient, the second is to teach junior doctors. Ogilvy also do two things: First, customer service, and second, to teach young ad man. 'In the advertising field, Ogilvy \u0026 Mather like a Whampoa Military Academy, and therefore, Ogilvy won more than any other agency outside of respect. And Ogilvy themselves, is a school by his four books (' ad People Confessions, '' Ogilvy of Advertising, '' David Ogilvy autobiography ',' advertising guru Ogilvy - not made public anthology '), his profound insights advertising abundant influence and Education global advertising and business people Ogilvy said he was 'honest people' to understand: 'We like honest people - when the debate honest, honest to customers, suppliers honest, honest company - - The most important thing is that for the consuming public honesty. 'Ogilvy requires company personnel to the customer's company as their own, it is recommended to clients mention they are all on the point of interest sake, without thought of advertising the company's own short-term interests.' So as to win their respect , and the respect of customers is the greatest asset that can be owned by Ogilvy \u0026 Mather. 'Leadership is an art not be too rigid in the thriving business can not do without a vibrant, good leadership groups. Good leaders give the company create a pleasant working environment, and you career by taking the initiative for the company The best benefits of leadership is an art, it can not require rigid, Ogilvy himself is typical in this regard Ogilvy once said of a 35-year-old creative director:. 'In several respects, his performance is still not enough mature. For example, he proposed to the customer's 'way', it reveals abnormal childish! It makes me feel uncomfortable. - I prefer the authority of the proposals in a confident posture. However, I found that many customers would like him this lack of confidence, full of cheap silk humble tone.
Customers seem to think this way is very attractive proposal, and can eliminate another guard. His office is like the pen, how to look not like the office of a senior director! Moreover, a disorganized office symbolizes a clueless heart. But I have to remind ourselves - some shrewd person is not neat. And cosplay costumes for sale "hell girl cosplay " some foolish people and yet orderly ...... In addition, he was managing his own department is also very loose. However, I really doubt whether strict and orderly administration applies to the creative department. Maybe add some unconstrained atmosphere and a wide variety of work, the department more helpful ...... 'In 1965, Ogilvy resigned as chairman of Ogilvy \u0026 Mather, to concentrate in the innovative design, that is ten thousand, followed by' retirement. 'Name for retirement, in fact, continue to work hard in his empire, his influence is still broad and deep, until 1999 finally gone.