Come as early as more clever: ITOKIN online slow motion? for Itokin is more important role in that brand's flagship store online promotion channels, but in the pursuit of sales, and other fast Cosplay Costumes fashion brands, apparently did not want to give up the online market Itokin huge piece of cake. How to get online and offline go hand in hand, or a problem. Text / world network operators reporter Yu Miaoyu ITOKIN, Itokin, Japan in the 1950s founded the department store clothing brand, its more than 30 sub-brands, mostly clothing brand. On time to enter China, Uniqlo full Itokin than six years earlier. But come early as more clever, Itokin settled earlier on a step, but too late to enter online. The Decade of the line in 1995, the department store brands Itokin settled in China, set up garment production base in Shanghai two years later, and on the Nanjing Road Itokin established the first commercial, sales of Japanese brands, then hit the young women clothing brand Tide brand IIMK. In subsequent years, Itokin in Dalian, Tianjin, Qingdao, Harbin established Itokin commercial. Just a few years, China's domestic Itokin in line retailing market limelight very fresh, the best of times, it's production base and department stores have 26 much. In 2007, the first commercial establishment from the Itokin has over the past decade, just the beginning of domestic e-commerce retail. Because the business model of a single year and led to unsatisfactory sales, as well as the more significant high commercial rents make Itokin business department store market in the country has begun to shrink. Shanghai Itokin commercial substituted Li Ning Company, Lifestyle, Dalian, Tianjin, Qingdao, Harbin, Hong Kong commercial buildings were Sogo department store retailer's parent company acquired International Holdings Limited. However, 'this does not mean the withdrawal of department store brands Itokin completely withdraw from the' Shanghai Itokin Fashion Co. Liu Shi, head of e-commerce 柳介绍. Liu Shi Liu told the 'world network operators', from 2007 to 2009, Itokin have 100 stores in Shanghai, Beijing, Guangzhou, Wuhan, Nanjing, Hangzhou, shopping malls, and thereafter, the Japanese department store sales decline of 10.1% Up to now, the number of stores in China to 90. It appears Itokin online retail market is still strong at the seems, but compared with paper DM, as well as organizing a number of small-scale promotional activities, but little improvement. In the limited space to dance, it is the situation faced at the time Itokin behalf of operators. September 2012, Itokin Lynx flagship store closed for rectification, according to Liu Shi Liu said, has replaced the generation of carriers, opening time was in January 2013 again. Although the brand hopes to become more familiar with the domestic market through the generation of carriers, but it is undeniable that, on behalf of the operator's brand localization operation ability and brand management ability of providers themselves online legend of the galactic heroes cosplay and offline equally important. Similarly, the new generation of operating Itokin took over, still face down how online and offline product price can not distinguish the premise both increase sales, but not so the next line damage brand image. ZARA opened the official website of China in 2012, the price is consistent with the line. It is believed that as ZARA, H \u0026 amp; M as Itokin want to continue the market the depth of excavation in China line. It is more important that the role of the line flagship brand promotion channels, but in the pursuit of sales, and other fast fashion brands, apparently did not want to give up the online market Itokin huge piece of cake. How to get online and offline go hand in hand, or a problem. (Welcome to search on a micro-channel 'world network operators,' Follow our public accounts, six per day to miss the wonderful article.)