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BASEL, Switzerland — “Are you wearing a Fifty Fathoms?”
Scrubbed of his cat-whisker greasepaint, Eric Singer, the drummer for Kiss, sounded as intrigued as an entomologist spotting a rainbow stag beetle in a jungle in New Guinea. He peered over his gradient sunglasses at what he mistook for a Blancpain diver’s watch poking from the sleeve of a reporter who had joined him in a roped-off V.I.P. lounge at the Hublot booth at the Baselworld watch fair earlier this month with adapter like Black Decker PS130 Battery , Black Decker A-9252 Battery , Black Decker A9275 Battery , Black Decker PS3500 Battery , Black Decker TV250 Battery , Black Decker FS120B Battery , Black Decker BD-1204L Battery , Black Decker A12-XJ Battery , Black Decker SX5000 Battery , Black Decker A12EX Battery , Black Decker FS12PS Battery , Black Decker FSD122 Battery .
He corrected himself after a closer look: “Oh no, it’s a Sub” — a Rolex Submariner. The drummer, whose collection has some 200 fine watches, pursed his lips, thought for a moment, then nodded in approval. “That’s cool. It’s a classic. Never goes out of style. Been copied by everybody.”
In any other setting, it might seem forward, perhaps even rude, to pass judgment on the make, provenance or price of a stranger’s wristwatch.
At Baselworld, the giant watch fair held in this Swiss city about an hour’s train ride from Zurich, it is simply how you say hello.
For one week in March, this glittering watch and jewelry show (which ran March 19 to 26), attracts 150,000 industry insiders, collectors and fans, emerging from the digital mists of the 21st century like Brigadoon. It is a village unto itself with its own language, values and celebrities.
And a curious village it is. In an iPhone-toting era, where millions go out in public every day flaunting naked wrists, this is one corner of the globe where the wristwatch — that centuries-old feat of micro-engineering once considered as obsolete as the rotary phone — is the only personal productivity device, status symbol and idea on earth that seems to matter.