How to Introduce Yourself — and Get Hired | Rebecca Okamoto | TED
文字起こし
Tell me about yourself. Four simple words that can make anyone ramble or freeze. Even people at the top of their game can go blank when they hear those dreaded words. So, what does that mean? Does your introduction really make that big of a difference? I never thought it did. I found my introduction wasn't nearly as important as my qualifications.
For example, right after I started my business, I had the perfect opportunity to shine. I was interviewing as an instructor for a supply chain institute, and I knew I was the ideal candidate. I had over 20 years of expertise leading supply chains for one of the world's largest consumer products companies.
As I prepped for my interview, I didn't want there to be any doubts about my qualifications. I created an elevator pitch and included a complete list of my accomplishments. When I heard tell me about yourself, I was ready and I proudly explained everything that I could do. When I finished, the interviewer said, "Uh, instead of talking about yourself, it would have been more effective if you had explained what you can do for me.
" My interview lasted five minutes. She rejected me on the spot based off of one answer. That was my wakeup call. I realized it doesn't matter how smart you are. It doesn't matter how perfect a fit you are if you can't capture someone's attention. After that, I became laser focused on cracking the code on introducing myself.
I studied the science of first impressions. I researched viral headlines and what made them so irresistible. And then I discovered the secret of introducing myself perfectly in 20 words or less. Fast forward about 6 months. I'm having coffee with the executive director of a business development program.
She asks me, "What do you do?" I answer her in one sentence. I'm a communications consultant and I help people with something to say but struggle to say it. She leans in and says three magic words, "Tell me more." 15 minutes later, she hires me to give workshops for new entrepreneurs. But here's the thing.
I was the same person who blew that interview just 6 months before. But this time, I got the job even though I had way fewer qualifications. And the only thing different between success and failure, between that door of opportunity opening or slamming shut in my face was my introduction. From that point on, I started to see my introduction in a whole new light.
It wasn't just a way of grabbing someone's attention. I thought about all those times when I would hear no and my inner critic would tell me that people didn't see me or hear me because I wasn't good enough or smart enough. But that was wrong. It wasn't me. It was my introduction. All right.
Are you ready to introduce yourself in 20 words or less? I'm going to start with two secrets of getting people to say, "Tell me more." Secret number one, think soundbite, not data dump. That's because with today's multitasking, attention deficit audiences, it's been said you have a better chance of engaging with a goldfish than the person that you're talking to.
A 20-word introduction is designed to grab someone's attention and get them to say, "Tell me more." Secret number two, do you remember what that interviewer told me? Don't talk about yourself. Instead, explain what you can do for them. I called the difference between an about me versus an about you introduction. An about me introduction sounds like this.
I'm an award-winning best-selling author. Compare that to I help new authors get published faster. Can you hear the difference? One describes me, the other describes what I can do for you. Now that you know the secrets, here are five ways to introduce yourself perfectly in 20 words or less. I'm going to start with a straightforward about you introduction.
The formula is I help my target audience achieve a benefit they desire. For example, I help worry job hunters confidently explain why they're the ideal candidate to hire. Now, here's a tip about your benefit. A benefit answers your listener's question. How will my life be different? For the second framework, let's go beyond offering a benefit.
Let's promise a breakthrough. The formula is the same as the benefit one, but you're going to add the word without. I help my target audience achieve a benefit they desire without negative consequence. I help established brands in competitive markets rapidly reach new audiences without increasing marketing spend. The word without is so powerful because that's how you explain what makes you unique.
For the last three frameworks, here's what to say if you don't want to focus on your career. For example, you're missiondriven or you're on a career pivot. Maybe you're a student and you don't have a lot of work experience. In this case, you can use your passion, your mission, or your strength. I'll start with your passion.
I'm passionate about something I value to achieve something my target audience values. I'm passionate about helping people in need and creating opportunities that change lives. Next, instead of your passion, you can use your strength. I'm known for my strength to achieve something my target audience values. I'm known for my critical thinking and turning information into actionable insights.
Last, you can use your mission. I'm on a mission, too, to achieve something my target audience values. I'm on a mission to bridge the healthc care divide and make a lasting difference for vulnerable communities. And that's how you use your passion, your mission, or your strength. Now that you've seen the five introductions, your next step, try them out.
Don't be surprised if you find yourself using more than one. That's because different audiences value different things. So, what works for one may not work for another, but that's okay. You'll see there are multiple ways of getting people to say, "Tell me more. I'll close with this thought. Have doors been closed in your face? Do you struggle to be seen and heard? Does your inner critic tell you you're not good enough or smart enough or that you're an impostor and something is way above your pay grade? Before you buy into your inner critic's
narrative, let me challenge you. What if? What if that voice inside your head is wrong? What if you are good enough and smart enough? What if the best way to describe you is impressive, not impostor? And what if the only thing between you and being seen, heard, and recognized is your introduction in 20 words. [applause]
ケニア共和国大統領 ウィリアム・ルート(William Ruto)。 アフリカの経済改革・デジタル化・気候政策を牽引する指導者であり、 今回の講義は イタリア・ローマの LUISS School of Government にて実施。 テーマは 「Kenya: A Country Looking to the Future」。
Ruto 氏のスピーチは、研究者の間で State Capacity(国家能力)テンプレートの典型例 として扱われることが多い。
そのため、抽象語は以下の5領域に集中する:
① 国家能力(State Capacity)系の抽象語
英語
日本語訳例
capacity
能力、国家の力
resilience
強靭性、回復力
stability
安定性
efficiency
効率性
governance
統治、ガバナンス
institutions
制度、機関
systems
仕組み、制度体系
coordination
協調、連携
responsiveness
即応性、対応力
integrity
誠実性、制度の健全性
② 経済構造(Economic Structure)系の抽
英語
日本語訳例
productivity
生産性
competitiveness
競争力
transformation
構造転換
value addition
付加価値化
industrialization
産業化
innovation
革新
investment
投資
opportunity
機会
sustainability
持続可能性
③ 社会契約(Social Contract)系の抽象語
英語
日本語訳例
inclusion
包摂、インクルージョン
equity
公平性
dignity
尊厳
justice
公正
trust
信頼
accountability
説明責任
participation
参加
empowerment
エンパワーメント、能力強化
④ 国家戦略(National Strategy)系
英語
日本語訳例
strategy
戦略
ambition
国家の志
vision
ビジョン
leadership
主導性
regional integration
地域統合
cooperation
協力
partnership
パートナーシップ
connectivity
接続性
⑤ 国際秩序(Global Order)系
英語
日本語訳例
multilateralism
多国間主義
global challenges
世界的課題
uncertainty
不確実性
disruption
断絶・混乱
shared prosperity
共有の繁栄
collective action
共同の行動
global south
グローバルサウス
President Ruto delivers a Powerful lecture at LUISS University in Italy
....has had a strong partnership with Italy for the last 60 plus years. And he intends to consolidate and build on that foundation to continue strengthening the partnership between this great nation and Kenya. Ladies and gentlemen, it is my singular honor to call to the stage this gentleman, the honorable William Samoei Ruto, president of the Republic OF KENYA.
Chairman of the Med-Or Italian Foundation, My firt time to meet you.
原稿と違うところがあります。
Dean and President of the University, Excellencies, Distinguished guests, Students, Ladies and Gentlemen,
It is a pleasure to join you here in Rome on this occasion when I undertake a state visit to this great country.
And as has been said earlier, the Holy Father is visiting our continent. A very significant visit being almost the first time that he is undertaking that visit. And it coincides with my very first appointment of an ambassador to Vatican. Something that we have been thinking about, but the significance of um Rome, and the importance of Vatican for the Catholic fraternity and for Kenya is the backdrop of my visit here.
And I thank the Med-Or Italian Foundation and the LUISS School of Government for convening this important conversation under the theme hat you see up here. Kenya: A Country Looking to the Future.
I address you in two distinct, yet complementary capacities: first, as a Kenyan; and second, as an African.
Allow me, however, to begin with the broader global context as has been elaborated by the speakers before me. We are living through a period in which many of the certainties that have defined the global order for decades- including multilateral institutions, predictable trade systems, and longstanding security alliances- are faltering.
Conflict has returned to the centre of international affairs, from Ukraine in recent years to the Middle East in recent weeks. Trade routes have assumed renewed strategic significance, as reflected in rising tensions around the Strait of Hormuz. Security, meanwhile, is no longer confined to territorial borders; it now extending into cyberspace, energy systems, and critical infrastructure.
At the same time, technological change is advancing at a pace that governance systems are struggling to match. Climate pressures are no longer projections; they are an immediate and lived reality for hundreds of millions across the world.
In a world as disrupted as this, we must ask ourselves: what defines a truly capable State?
My proposition is that I believe it rests on at least five core attributes: responsiveness, collaboration, innovation, resilience, and ambition.
A responsive State listens and acts with clarity and speed. A collaborative State recognises that no nation succeeds alone and must therefore cultivate partnerships and alliances. An innovative State does not merely regulate technology; it harnesses it to deliver better outcomes. A resilient State absorbs shocks and continues to function, even in the face of disruption.
Above all, a capable State defines the scale of its future and sets its ambition accordingly, because no nation rises beyond the reach of its vision.
For perspective, allow me to ground these reflections in our national experience.
When many think of Kenya, what often comes to mind is extraordinary wildlife or world-class athletes-and while this is true, it is only part of the story. Kenya is indeed a land of remarkable beauty, the cradle of humankind, and the origin of wonder.. That is why we say that, wherever you come from, you do not simply visit Kenya; you return home.
But Kenya is far more than this. It is a dynamic, forward-looking nation at the centre of Africa’s transformation. Situated along the Indian Ocean in East Africa, Kenya occupies a strategic position at the crossroads of global trade routes linking Africa to the Middle East, Asia, and Europ.
With a population of over 55 million, predominantly young, educated, and ambitious, and one of the most diversified economies in the region, Kenya is charting a deliberate and confident path forward, anchored in resilience and reform. 16. Through deliberate- and at times difficult, but necessary- policy choices, we have transformed Kenya into the sixth-largest economy in Africa, strengthened our foreign exchange reserves, stabilised our currency, reduced inflation, and restored investor confidence, as reflected in the recent upgrade of our credit rating.
Over the past three years, we have made significant strides toward universal health coverage.
In 2023, fewer than 8 million Kenyans had access to publicly funded health insurance; today, that number has increased nearly fourfold to over 30 million.
In housing, we are advancing an ambitious programme to expand access to affordable and modern homes, with over 240,000 units currently under construction- driving job creation, economic activity, and improved living standards. In education, we have undertaken comprehensive reforms to expand access and enhance quality, including the transition to a competency-based education and training system aligned with the demands of a rapidly evolving world. Kenya is equally a vibrant democracy, grounded in constitutional governance and active civic participation. Our institutions continue to deepen accountability and uphold the rule of law. Yet our greatest strength lies in our people- innately curious, deeply creative, highly adaptable, and consistently competitive on the global stage; wherever opportunity arises, they rise to meet it with distinction and purpose. Kenya is also home to one of the most technologically advanced populations in the world. As Africa’s “Silicon Savannah,” it is a hub of innovation where digital solutions are developed and scaled for real-world impact. 23. From mobile finance platforms such as M-Pesa to digital public services, innovation in Kenya is practical, inclusive, and transformative.
We recognise that citizens experience the State through service delivery. We are therefore redesigning government systems to be more accessible, transparent, and responsive through digital transformation. Yet progress alone is not transformation. To assume that we need only maintain the status quo would be a profound miscalculation and dangerous complacency.. For too long, we- especially we in leadership- have tolerated the average and constrained our ambition. That era has come to an end.
Today, we are raising the scale of our ambition, with a clear objective: to transform Kenya into a first-world economy within our lifetime. And we are doing this through three critical priority pillars.
First, we are undertaking a rapid expansion of critical transport and connectivity infrastructure, including roads, airports, and seaports. Over the next decade, we have committed to more than doubling our paved road network, modernising our airports, ports, and logistics hubs. Because we recognise that connectivity is the backbone of economic transformation. Second, we are strengthening our export-led agricultural transformation and food security through large-scale irrigation, anchored in the construction of at least 50 mega dams to bring over 2.5 million acres of land into productive use. Indeed, a key outcome of my visit to Italy is to advance the development of at least three of these strategic projects.
Third, we are working to more than triple our installed electricity capacity within the next seven years, to uptake modern technology, power industrial growth, and sustain economic expansion. Industrialisation requires energy that is reliable, affordable, and sufficient to match the pace of enterprise. To deliver on this ambition, we are adopting innovative financing models anchored in partnership. We are identifying commercially viable public projects and working with both domestic and international private sector partners to bring them to fruition; creating a genuine win-win outcomes: sustainable returns for investors, and improved services for citizens, without imposing additional strain on public debt or taxation. Through our National Infrastructure Fund and Sovereign Wealth Fund, we are mobilising public and private, domestic, and foreign, capital to finance major priority projects worth an estimated €33 billion.
Mr. President, distinguished guests,
Kenya’s national aspirations are inseparable from the destiny of Africa. Our progress cannot be secured in isolation; it is fundamentally linked to the advancement of our continent as a whole. For Kenya to move forward, Africa must advance. For Kenya to realise its full potential, Africa must not remain at the margins of the global order- it must stand at its forefront, shaping its direction and defining its future. It is from this standpoint that I now turn to a number of issues that bear directly on Africa’s place in the international system and on the evolving dynamics of global geopolitics. The first point I wish to make is this: Africa is resolved to take full ownership of its destiny, and to shape its future on its own terms. We are doing so by deepening intra-African trade, expanding manufacturing, and accelerating value addition across our economies. Africa is not merely the next frontier of global trade and investment; it is one of the defining opportunities of our time. Through the African Continental Free Trade Area, we are unlocking a single market of 1.4 billion people, with a combined GDP of $3.7 trillion. According to the World Bank, AfCFTA has the potential to increase Africa’s exports by over $560 billion by 2035, with substantial gains in manufacturing and industrial goods.
For partners such as the European Union, this represents a strategic opportunity. The EU is already Africa’s largest trading partner, accounting for up to 30% of total trade, with volumes exceeding €400 billion annually. Yet much of this trade remains concentrated in raw materials, an imbalance we must urgently address together. Now.
Today, manufactured goods account for less than 20% of Africa’s exports, compared to over 70% in more industrialised regions. This is why, across the continent- and certainly in Kenya- we are investing in industrial parks, special economic zones, and regional value chains to build a competitive manufacturing base.
In Kenya, manufacturing is set to increase to 15% over the medium term. Across Africa, manufacturing output, currently valued at around $500 billion, has the potential to exceed $1 trillion by 2030 with the right investments and partnerships. This is where we see the future of Africa’s partnerships with Europe and the wider international community: not as relationships defined by extraction, but by co-production and cocreation. We seek partnerships that invest in production within Africa, create jobs for our people, and deliver sustainable returns for investors. When we create jobs in Africa, we expand markets, strengthen stability, and reduce the pressures associated with illegal migration.
Each year, up to 12 million young Africans enter the labour market, yet only about 3 million formal jobs are created. The implications are clear: millions are left in informal, lowproductivity, and often precarious employment, with nearly 96% of employed youth in informal sectors and many still living in poverty. This is not merely an economic concern; it is a social and political imperative. Without jobs and opportunity, we risk cycles of instability, unrest, and lost potential.
By investing in manufacturing and value addition, we lay the foundation for large-scale job creation. Industrialisation remains the most viable pathway to absorb our growing workforce, raise incomes, and build resilient economies. It is how we convert demographic pressure into a demographic dividend.
If we get this right, Africa’s youth will not constitute a burden on the global system; they will be one of its greatest engines of growth, innovation, and shared prosperity. That is the opportunity before us, and that is the future we must build. This is why Africa’s demographic trajectory matters not only for Africa but for the world.
By 2050, one in every four people globally will be living in Africa. This is not simply a demographic projection; it is a defining reality for global demand, supply chains, and economic growth. The question is not whether Africa will shape the future, but whether we will build that future together. The time to invest in Africa is now. However, for Kenya- and for Africa more broadly- to fully realise this potential, we must acknowledge that the current global financial architecture does not work equitably for all. It was designed in a different era, for a different world, and too often it continues to favour the already developed while constraining those still developing.
Today, African countries face disproportionately high costs of capital, not always due to underlying fundamentals, but as a result of structural biases in global risk assessment. Credit rating systems, largely calibrated to advanced economies, frequently fail to reflect the resilience, growth potential, and reform trajectories of African markets. The result is a persistent risk premium that raises borrowing costs, limits investment, and slows development. Institutions such as the World Bank and the United Nations Development Programme have acknowledged that countries in Africa and across the Global South often pay significantly higher interest rates than advanced economies, even where debt levels are comparable or lower.
In times of crisis, we have witnessed abrupt credit rating downgrades- sometimes preceding actual defaults- triggering capital flight and further constraining fiscal space. This is not merely a market outcome; it reflects a deeper structural imbalance. More than ever before, a more just, balanced, and responsive global financial system- one that recognises both risk and opportunity; one that reflects not only past performance, but future potential; and one that expands access to affordable capital rather than limits it, is an absolute imperative. This is not a call for concession. It is a call for fairness, for accuracy, and for a system that is truly global in both design and outcome. Without such reform, we risk perpetuating a cycle in which those who most need capital to grow remain those least able to access it. That outcome is neither sustainable nor just, for Africa or for the world. Nowhere is this imbalance more evident- or more consequentialthan in the global response to climate change.
Climate change stands as both a profound test of our time and a gateway to a new global economy. Across Africa, climaterelated shocks are eroding between 3% and 5% of GDP annually, draining public resources and reversing hard-won development gains. Yet within this challenge lies significant opportunity. Climate action is no longer solely an environmental imperative; it is a central driver of future economic growth. Investment in clean energy has now surpassed $2 trillion annually. Yet Africa, home to nearly 20% of the world’s population, receives less than 3% of this investment. This imbalance must be addressed. The transition to clean energy offers a pathway to industrialisation, job creation, energy security, and long-term competitiveness. It is about building new industries, modern energy systems, and resilient economies; an entirely new growth model anchored in sustainability. Africa is not standing still. Kenya provides a clear illustration of what is possible. Today, over 90% of our electricity is generated from clean energy sources. We are a global leader in geothermal power, with projects such as Olkaria placing Kenya among the top producers worldwide.
We have also made substantial investments in wind and solar energy, including the Lake Turkana Wind Power project, one of the largest on the continent, as well as continued expansion of solar generation. These investments are not only reducing emissions; they are powering industry, lowering costs, and strengthening energy security. Across Africa, similar efforts are underway, scaling renewable energy, advancing green industrialisation, and strengthening climate resilience across agriculture, infrastructure, and livelihoods. These are deliberate steps to reposition Africa from a victim of climate change to a driver of global solutions.
But Africa cannot do this alone. The international community must now match ambition with delivery. Climate leadership must be measured not by declarations, but by results. This requires a fundamental shift: reforming financial systems, scaling up climate finance, and ensuring equitable access to investment.
Ladies and gentlemen,
My final point on Africa concerns the continent’s place on the global stage, particularly within the architecture of international peace and security. 63. For decades, the world has relied on a framework designed to preserve international peace and security, prevent conflict and aggression- particularly among major powers- enable collective action when peace is threatened, and uphold the responsibility of leading nations as custodians of global stability. That framework has served the international community so far. Yet today, it is under significant strain. What clearer evidence of dysfunction can there be than a system in which those entrusted to underwrite global peace and prevent aggression are themselves the accused. What clearer signal do we require than a world that appears to be drifting toward an order defined not by rules, but by might. A world where the strong act with impunity, while the broader international community, including the United Nations, have no recourse? It is for this reason that Kenya, together with the rest of Africa, are right in calling for urgent reform of the United Nations, more particularly the United Nations peace and security architecture, to ensure that it is fit for purpose in the realities of our time. We cannot, in good conscience, speak of a truly “United Nations” when the voice of 54 African countries remains absent from the highest levels of decision-making on global peace, security, and development.
Africa must, as a matter of principle and justice, have permanent representation on the United Nations Security Council. This is neither a concession nor an act of affirmative action; it is a necessity for the legitimacy, credibility, and effectiveness of the United Nations itself. We must recall the solemn commitment that gave rise to the United Nations eight decades ago: to save succeeding generations from the scourge of war, which twice brought untold suffering to humanity. That commitment- “never again”- was not a mere slogan; it was a covenant with humanity. I wish to reiterate the following. When power begins to outweigh principle, when established norms lose their authority, when might is allowed to define right, and when the international community stands divided or paralysed in the face of aggression, we move dangerously close to the precipice of global disorder and anarchy. This is a future that we must collectively- and decisively- reject.
Distinguished ladies and gentlemen,
I was invited to speak about Kenya: a country looking to the future. I also chose to speak about Africa: a continent looking beyond. I did so because the two journeys are inseparable. Our challenges are shared, and so, too, are our opportunities. Today, both as a nation and as a continent, we are ready: ready to confront our challenges with honesty, and ready to take responsibility for shaping our future. We are doing our part. What we ask of the world is straightforward: partnership and solidarity. Partnership that recognises our potential, and solidarity that translates ambition into action. When we succeed, the future we are shaping will not belong to us alone, to the few, nor to mighty and powerful; it will belong to all. And that is a future worth building- together. Right now. I thank you.
① In a world defined by rising uncertainty and rapid geopolitical shifts, the true measure of a nation is its capacity
② to respond with clarity, coordinate across institutions, innovate under pressure, remain resilient in the face of disruption, and pursue a long‑term national ambition that transcends political cycles.
③ This is why we have invested in strengthening our governance systems, stabilizing our economy, and expanding essential public services, so that our institutions can act decisively when confronted with global shocks.
④ As a regional hub that connects markets, ideas, and people, we see cooperation and integration not as optional choices but as strategic necessities for shared prosperity.
⑤ And it is with this understanding that we commit ourselves to building a future that is sustainable, inclusive, and firmly anchored in the capabilities of our own people.