GlobalData: Two-thirds of U.S. millennials co...

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GlobalData: Two-thirds of U.S. millennials consider the impact on their health, wellbeing before buying alcoholic drinks US consumers’ preference for lighter beverages is impacting alcoholic drinks innovation. The low-calorie and low-sugar labels seen in emerging products such as hard seltzers (also known as alcoholic waters) particularly appeal to US millennials, 66% of which state they are often or always influenced by how a product impacts their health and wellbeing when choosing alcoholic beverages. https://www.news-medical.net/news/20190826/GlobalData-Two-thirds-of-US-millennials-consider-the-impact-on-their-health-wellbeing-before-buying-alcoholic-drinks.aspx

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