Why make a strategic marketing scrapbook$%: A Strategic Marketing Scrapbook is very inexpensive to make and is ideal for collecting marketing ideas in one neat location. Regardless of what type of business you may have, it is literally impossible to think of every creative, marketing avenue to successfully employ for your business. Simply purchase a notebook or a drawing tablet, then use scotch tape to insert various brochures, ads, postcards, fliers or any unique marketing ideas that catch your attention. If you want to make a more sophisticated looking marketing scrapbook you can, but the concept is still the same.
Here are three incentives for making and monitoring a strategic marketing scrapbook:
1. Gather ideas that you could possibly incorporate into your promotional campaigns and special events.
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2. You have the opportunity to study market trends by staying abreast of your competition's events and success stories.
3. By garnering some unique marketing concepts, you can research to see if these ideas would be "cost effective" for your business.
Here are a few additional things to consider when collecting items and ideas for your marketing scrapbook:
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o Newsletters
o Collateral
o Articles
o Media coverage and publicity
o Direct mail circulars or catalogues
o Trade shows
o Samples
o Seminars
o Appearances by media personalities
Some of these avenues may not be directly related to your business category, but these are ideas that can be tweaked and doable to use. A strategic marketing scrapbook is invaluable because it helps you to observe different marketing techniques or to recycle some of your successful promotions by enhancing them.
Everyone collects mementos that are significant to their lives and tend to organize them in some type of scrapbook. Compiling business related marketing samples in a convenient and designated filing system will be a priceless commodity for your future marketing research and potential sales growth.