Portable car network: the automobile market, 'Cheng + public comment'? NO!i dark horse REVIEW: \u0026 ldquo; Ctrip plus public comments \u0026 rdquo; not enough to bring the car you want to build a healthy ecosystem between network owners, O2O business platform and service providers, to do through this mode. Portable car network CEO Zhang Zhengchao did not expect \u0026 ldquo; happy \u0026 rdquo; come so suddenly, that end of the line, his voice sounds a smile. 4 months ago, in May 2014, he and his team began to plan a \u0026 ldquo; big moves \u0026 rdquo ;, want to build a automotive aftermarket maintenance field \u0026 ldquo; Ctrip + public comment \u0026 rdquo; the O2O platform to launch cross-car Brand maintenance services products. Simply put, if A and B brands share the same brand of vehicle platforms, due to its sale and maintenance of common parts, both of which can share the same care in fact a 4S shop. Chapter Zhengchao plan to find these 4S shops and combined their launch cross-brand maintenance packages in carrying car network, to the owners to provide low-price original quality care products, as well as some depending on brand and \u0026 ldquo; impossible \u0026 rdquo; traffic generated into These stores. Prior to his platform through the website, APP and telephone booking and other ways to provide services and price transparency for the Shanghai area more than 200 4S shops and more than 60,000 owners of service appointments, buy services and emergency vehicle maintenance and other products. Surrounded from all sides came the voices of doubt, despite starting in April 2014 exposed the \u0026 ldquo; zero integer ratio \u0026 rdquo; event, some of the public eye began to aftermarket parts brand staggering price focus, the manufacturers of aftermarket auto spare parts monopoly also criticized, but in most people's eyes, Zhang Zhengchao Nike Shoes break boundaries brand is still in \u0026 ldquo; bias on the difficult path \u0026 rdquo ;. His challenge is to start the implementation from April 1, 2005, 'auto brand sales management implementation approach.' The 'approach' by an authorized dealer and suppliers have to take orders from OEMs \u0026 mdash; \u0026 mdash; parts supplier can not be supplied to OEMs other than authorized dealer channel, and dealers can not purchase from other sources without permission zero Parts \u0026 mdash; \u0026 mdash; so that the ordinary consumer brand is often in a 4S shop warranty period after fleeing, scared to own cars to the roadside repair shop or auto city, is still essentially a roadside shop. For nearly ten years, although for the 'approach' Tucao and modify 'measures' the voice never cease, but that time, there is still no clear signs indicate a substantial change. Chapter Zhengchao clear, in addition to policy barriers, across from the stumbling block in front of more than one \u0026 mdash; \u0026 mdash; by cutting the interests of manufacturers \u0026 ldquo; cheese \u0026 rdquo ;, he was unable to get factory support, but some brands 4S shop even see opportunities, but also because of fear hanging over the head of the \u0026 ldquo; authorized \u0026 rdquo; the word and caution. But Zhang believe what he had done in line with the basic principles of market competition, he decided to do a repeat. Initially, before the cooperation very deep several 4S shops support him, \u0026 ldquo; cross-car brand maintenance \u0026 rdquo; also was able to put portable car network of sites, but as chapter Zhengchao expected, overall progress is not smooth, he and his team gropingly forward, intend to take a step by a cloth, is not clear a goodly portion of the policy opportunities is quietly close to them. In June 2014, the National Development and Reform Commission and the Administration for Industry antitrust visible hand began waving to more areas, including the automotive industry, including waving, automotive after-market parts prices high and channel manifold restrictions are due to \u0026 ldquo; monopoly \u0026 rdquo; suspected uniform on the blacklist. Media people had done the chapter being super sensitive to the \u0026 ldquo; \u0026 rdquo ;, circumstances change he started poking around the message. Soon, the automotive sector antitrust climax of a wave after wave hit. In July, a number of imports or joint ventures have started down the vehicle or after-sales maintenance prices. August 1, the State Administration for Industry and Commerce announced the cancellation of car brands is authorized for the record, the 'auto brand sales management approach' and called for changes in the wave of criticism coming again. \u0026 Ldquo; day \u0026 rdquo; heaven, some brands 4S shop also Antitrust general trend dispel the original concerns, are willing to join the \u0026 ldquo; cross-brand maintenance \u0026 rdquo; business 4S stores from the initial several extended to more than 20 brands to expand from the initial public more partners Audi, Skoda, Citroen and so on. August 27, chapter Zhengchao on the phone 'Automotive Business Review,' joked that because he is a forward-looking strategic decisions in the company \u0026 ldquo; a lot of tall image \u0026 rdquo ;. But the real significance of events on the chapter that \u0026 mdash; \u0026 mdash; he brought the car network's business model and future becomes more clear. A hard nut to crack the end of Air Jordan 2 2011, 30-year-old Zhang Zhengchao decided to organize to bring car network. That time, he was the deputy editor of a magazine of automotive products. One day, the magazine published a BMW service triple-page ad as tilting bucket down the ice so that he Ji Ling. Aftermarket car manufacturers publish ads and rare, chapter Zhengchao thus smelled great opportunities in the field of automotive aftermarket, he decided to leave the media to embrace business, with an entrepreneurial approach to nine years he had removed the car do footnote career. When he was a dream to get bent but abroad OFFER nationals rejected three Tsinghua Automotive Engineering students, the first time into the automotive media because \u0026 ldquo; red \u0026 rdquo; heart disturbed and \u0026 ldquo; home \u0026 rdquo; for the car company's product manager, after a start-up automobile brand presence in Europe, because they feel powerless to change the situation and once again return to media brand. June 5, 'Automotive Business Review' reporter carrying car network in an office in Shanghai Caohejing Development Zone, the first time I saw the chapter being over. Tall he came in carrying a shoulder bag, blue T-shirt, black pants, bangs hanging down to cover half of the forehead is an amiable face. Chat up, can through his uniform rate of speech, the tendency to see the principled and perfect Virgo, southerners flexibility and resourcefulness, the entrepreneur must have the spirit of adventure and desire to stand in the spotlight ambitions, and bones flowing idealism complex, it seems in addition to true, how many of these qualities and his face is not consistent. Regarding the former, chapter Zhengchao even in the face when the first round of VC is not willing to start their own projects to do too much whitewash, he speak up about their own profit model is not fully think clearly. In fact, from the carrying vehicle network formally launched in early 2012, from just build a data service platform, to want to do after the automotive market \u0026 ldquo; Ctrip and public reviews \u0026 rdquo ;, then seek to build the next owners, O2O operating platform and wire services benign ecological quotient between chapters being super all the way to explore and improve his business model, correcting himself for entrepreneurship and business understanding. Chapter Zhengchao respect, entrepreneurs themselves need idealism, but in the entrepreneurial process, business is business, can not tolerate any idealism. Chapter Zhengchao selected entrepreneurs in Shanghai, the Yangtze River Delta region has been the service sector O2O full advantage of it, Ctrip, public comment and other successful O2O platform are Shanghai as a base to the nation tentacles become stuck in their field \u0026 ldquo; overlord \u0026 rdquo ;. Great environment for chapter ultra positive decision from Beijing south. Worked in PChome, fence net and regulating the family network as technical director Zheng Zhang was friends to chapter, the two hit it off, a responsible business model, one for technology, jointly funded one million yuan to become portable car network of partners. That time, the scale of several hundred billion dollars and still growing automobile market has been exposed attractive product phase, the electricity business model has matured in the automotive aftermarket just outcrop, everything looks great potential, bring the car network promptly 4S Shop sale online reservation business model plunged into it, and thought he was looking into an effective business model. But soon, Zhang Zhengchao found not true. 020 service-related business is not easy to do, it requires a strong ability to control resources and operational capacity downstream and upstream and downstream efforts to standardize the service and pay a closed loop, but also boot from the C-terminal user habits change. \u0026 Ldquo; We started the idea is very simple, want to be a good database, covering all models of sale price, formed by query traffic back to do some consumer guidance. But compared to other industries, the automotive aftermarket is very different fields, scattered, the service is not standardized. In addition to price constraints, but also constraints services difficult. \u0026 Rdquo; two years later, when he told 'Automotive Business Review,' recollection of events that sometimes tempting opportunity could be a dangerous trap. \u0026 Ldquo; so much a market not fully developed, it must be a hard nut to crack super block. \u0026 Rdquo; the business model, but where the bones have been included in the mouth, the chapter Zhengchao not easily put it spit it out, he wants to keep going till fumbled appropriate mode. The first 18 months of entrepreneurship, the initial investment of 1 million yuan already spent, then Zhang Chao and Zheng Zhang Youyi positive manner shareholder loans invested several hundred thousand dollars added, struggling to maintain portability car network operations. Chapter Zhengchao later in some write their own summary has so Reflection: \u0026 ldquo; on first 4S shop sale online booking, which is a requirement, but not rigid requirements; we also assume that the number of users on a large scale after to have a stronger voice whereabouts 4S shop to a lower discount, and charge a fee, but it is a terrible, it is illusory assumptions anesthesia. \u0026 Rdquo; this means that replicate the successful model of the way the industry has been marked by big crosses, carrying car network to be successful, we must explore the B and C-termini of various subtle needs and develop suitable products to meet this demand. But what the demand is, and by what means to meet? Chapter n-found, for consumers, in addition to the car to do maintenance, troubleshooting, repair scars, technology is better, accessories to be authentic, but also want to have a good service experience, including reception attitude, the communication process of professionalism and integrity degree, the waiting time and time period to enjoy the services, while the latter is more likely to affect the owner's satisfaction. He said: \u0026 ldquo; This is like most of the long-term Yuesao, not only to serve the children (car) cry no trouble grow strong, but also to serve women (owners) can, nutritious milk. \u0026 Rdquo; and user complaints about the car did not fix the few, the vast majority of complaints from unhappy experience in the repair process, if the automotive aftermarket experience can not solve the problem of electricity suppliers, it can not be better for the next line service providers and owners of connection , business interests, the owners of the demands are not met, electronic business platform has gradually lost the meaning of existence. Thus the establishment of the owners, O2O operating platform, the line between service providers benign ecological point of view is presented in Chapter Zhengchao and emphasized bring car network \u0026 ldquo; whether any product and experience design aspects, must put the interests of owners and experience first, the pursuit of the interests of owners is definitely not the lowest price, but based on the experience of service and value for money \u0026 rdquo ;. Portable car network changes began to appear, in addition to maintenance appointments and other products are still based on the 4S shop maintenance price database outside, they are more involved in communicating to the 4S shop, when exist geographically 4S shop, hardware facilities and other conditions When the short board, recommend appropriate discount to make up for their labeling; to allow users to know exactly what to repair and what not to repair, repair or change, to bring the car to the integrity of the store network service personnel and their bi-bound form neutral advice, reviews information process becomes transparent and specific to the person. On the plus maintenance projects involve chaos, inducing excessive maintenance and other issues, the party unconditionally stand owners, establish a trust relationship between the owners, owners of portable car net increase of viscosity. Release coupon services will allow carrying car network begin to master some users pay channels \u0026 mdash; \u0026 mdash; in carrying vehicle network will pay more favorable price than the 4S shop, the former earn a commission, which has received more users. In the exploration of the function and the product, carrying car network model look more plump than the first and in line with business logic, and later developed a car accident service user rebate to help bring the car network products are moved VC, this few million dollars Angel investors make difficult yuan before the line to bring the car network solution of urgent needs, the most difficult time is finally over. April 2013, Chapter Zhengchao participate in a business competition held in Shanghai, due to outstanding performance, the car carrying him and his network began to be noticed more VC and angel investors to get a first round, in April 2014 the first portable car network two financing 10 million yuan in place. At this time, carrying car network in Shanghai signed 4S shop has reached 200, accounting for the number of stores in Shanghai total 4S 1/3 type all signatories brands, prices, deals and so transparently displayed in carrying car network sites and APP on more than 60,000 users online or telephone reservation way to get proper after-sales maintenance or repair, and make comments of products and services. At this time, Zhang Zhengchao has decided to slow down. To dig deeper chapter Zhengchao not do not want the business to more 4S shops and more regional market expansion, in fact, the business development of early portable car network, he has shown his development, communication and persuasion \u0026 mdash; \u0026 mdash; twenty or thirty covers more than 60 brands 4S shop on the site when the line, half are positive chapter supercar business, see clients, handing out leaflets, talk to a family. But before that, he needs to solve that he has been troubled problem \u0026 mdash; \u0026 mdash; and Ctrip in the hotel a different customer or weak ties several times, the car user maintenance is easy to form a strong relationship with the 4S shop, once Both reach some kind of understanding, only acts as a \u0026 ldquo; ferry \u0026 rdquo; the role of carrying the car network can easily be abandoned on both sides. This is the chapter Zhengchao has claimed their business model is not perfect crux. Who want to build a healthy ecosystem between owners, O2O business platform and service providers Chapter Zhengchao, he would like to try to go deep in the scale of cooperation in the moment, to bring more customers to the amount of 4S shop to get more right to speak , you can also stick to more users through more attractive offers or services. The problem is, even though the user surrounds the car carrying the network has more than 60,000, but the average to more than 200 stores, and only two or three hundred people, this amount can not be with the 4S shop to more concessions to customers, so they Consider transform practices and orders the user to store a minority concentrated. But the problem has emerged, if there are five thousand orders a month, by brand and geographical division do find it hard to achieve effective central, regional objective, can not avoid, so wanted to try to weaken goods spleen. Maintenance of cross-brand concept was born. For Chapter Air Jordan 13 Retro Zhengchao, the fit and policy trend makes portable car network internal morale, allowing him to own the dominant business model innovation has more confidence, but for a start-up company, still in the thinking and try to continue. In order to attract the car accident by means of portable car network platform to find the final orders of the 4S shop, maintenance rebate has continued, on this basis, chapter Zhengchao, contributed to bring the car with quick taxi cooperative, from September this year by carrying car network maintenance accident car owners will be eligible for two $ 20 taxi vouchers, as a taxi travel subsidies. Home maintenance program began in the agenda, to bring the car started to recruit their own network for this service technicians. \u0026 Ldquo; explored so far, we believe that after-sales business platform entirely asset-light model there are some bottlenecks, need their business to do a little \u0026 lsquo; re \u0026 rsquo; few, despite the need for such services of users is relatively small, but we hope to Try this as a business optimization. \u0026 Rdquo; In addition Nike Lunar Haze to these new attempt, a chapter has been positive over unmodified mind, to do the core data-driven. He believes that his business is still too biased to buy similar consumer of such things and processes are too many barriers. Chapter Zhengchao hope instructive carrying car network to the user without a lot of manpower, is not entirely dependent on the telephone consultation, but by more larger and more accurate data and products to complete the user's consumer guide. He hopes to Zheng Zhang led the technical team, and willing to make the investment therein. \u0026 Ldquo; the core data accumulated every minute has value, even if the company die, all die business, the core of the data still have liquidity. \u0026 Rdquo; he said 'Automotive Business Review.' In addition to technology, to bring another vehicle network for a large investment that the C-terminus of marketing, two heavy investment in areas corresponding to the team members is the largest of the two departments. Portable car network located Gui Qing Road, Xuhui District, Shanghai office showing picture of a pair of typical start-up companies, the space is small, but vibrant. The company has grown from 8 people to expand to more than 30 people, 'Automotive Business Review' visit chapter being timeout, he has rented an office with several other office buildings, and in the planning renovations. More than 30 people in the call center team has 10 people, marketing and technical department to account for the remaining half. Zheng Zhang is responsible for the technical department, accounted for extended C-terminal to the positive over most of the energy chapter. Initially, due to funding constraints, carrying car network expansion costs in the C-terminus are low, they learn Ctrip, ask students in the parking lot card, users open what brand of car will be targeted to tell him to bring the car network which offers; navy has also been hired to come in many forums, paste it, the presence of massive propaganda to bring car network, the phone APP is also on the line at this Air Jordan 11 stage. After the second round of financing, financial pressure retreat contradictory secondly, to bring the car in the public comment network began to buy some traffic sites such as advertising, chapter Zhengchao also encourage colleagues to the marketing department can plan more interesting and effective outreach program. He encourages and rewards employees PK through PPT presentation produce excellent way to cross-sectoral collaboration cases per month. \u0026 Ldquo; Father's Day \u0026 rdquo; send maintenance, use gimmicks welcome service model to promote cross-brand maintenance and services activities and adaptation 'Beijing News' Zhou Xun wedding advertising and circle of friends in Air Jordan 2 the micro-channel dissemination program works well in this context born. However, shortage of funds when compared to anxious, management sometimes allow chapter Zhengchao feel greater pressure. \u0026 Ldquo; in particular, encountered significant Nike SB employee turnover, giant tangle, in addition to who is going to want to fill a vacancy, why he would want to leave, will be very self-blame, will reflect on their own where to do well, so that employees are not satisfied \u0026 rdquo ;. When pressure can not afford, chapter Zhengchao to play the game, a few hours in the past, but also full of blood resurrection. \u0026 Ldquo; entrepreneurship is a pleasure, at some time feel very depressed, very confused, but when you find an outlet to break the time, you feel a major step forward \u0026 rdquo ;. Now, the next chapter Zhengchao hope earlier arrival.