Yi Amoy Food is eligible for $ 20 million B round of investment: the trick is to do takeout O2O 'penetrated business'news yesterday, food Nike Shoes delivery service platform is easy to clean out food today announced that get $ 20 million B round of financing. The round by the New Hope Industrial Fund (Ministry of Health investment) lead investor. Yi Amoy food side said that at present all the funds have been credited into account. July 2013, Yi Amoy food get $ 6 million A round of financing, Highland Capital and other investment institutions. November of that year, easily re-Highland Amoy food $ 4 million additional investment. Yi Amoy food shared the $ 10 million A round of financing. According HKExnews Amoy food, the company is currently working with Beijing over 20 National Food hundred enterprises to establish Air Jordan 2 a cooperative relationship, and plans to sign on the line before the end of 2014, 25,000 Group restaurant chain stores. Do takeaway O2O, the key is what? I look at the horse before the interview to the founder's easy to clean out food takeaway. Yi Zhang Yang, founder of Amoy Food believes, O2O and general Internet is different. Pure Internet, the pursuit of C (user) end of the extreme, but the focus is the need to seize the O2O B (business) terminal requirements. Because the only way to integrate industry resources, and when the good integration of industry resources, a good C (users) will automatically end experience molding. Zhang Yang has his own philosophy O2O cut following its Oral: Yi Amoy takeaway food is cut into, but we are not a takeaway company. Two generations of my family do catering, I understand the restaurant industry comparison, but I read the university Internet-related professional, did B2C business, Nike Air Force 1 have been in B2B, it is easy to clean out food with a strong service B (business) desire. (I dark horse Note: During the interview, Zhang Yang has been an emphasis on ease ADS takeaway food is not a company, but a catering business solutions provider, he believes that the key is to do takeout O2O through software to help businesses solve the business. After the issue, the only way they will be willing to cooperate with you in depth, and then helping businesses digitize, to integrate industry resources to implement O2O.) our team do B2C, and general do B2B, completely different, and this is where we are different from the ordinary software company. Our company now has 300 people, who constitute 50% of the Internet, 25% know everything, and the rest only know how to dining. From 2005 I started doing overseas online reservation, call foodkingdom, now sold, our entire industry is very in-depth understanding, I personally have worked also a lot of restaurants, a lot of jobs I have personally experienced. My dining experience is important, within 10 minutes of a restaurant owner can make any friends, this can not be replicated, I not only give them Internet-based, but also said some of the recommendations of dining. (I dark horse Note: Zhang Yang stressed that he and restaurant owners can become friends, restaurant owners really understand it hurts, and interviewed some time ago i Dark Horse founder Zhang Air Jordan 14 Retro Xuhao hungry yet stressed that he and catering boss can mingle same takeaway O2O, walking in front. The entrepreneur has a feature to understand the depth of the industry is very competitive core O2O of eventually offline, particularly on the business side to understand, because the key to success is O2O integration of resources to the industry.) First , analysis of consumer demand, we think is a takeaway has been growing demand for more and more just to be a consumer more and more scenes. Currently Yi Amoy food a day to trade 7000 alone, double the rate two months to maintain. From the business point of view, he may have to increase turnover, increase user. Catering industry also has a lot of demand, Takeout is one of demand, now speaking, food is not very good general do not like the outside looks so prosperous, but there are a lot of new food and beverage companies, a large base is growing every year. Dining data say twenty thousand three trillion market, this is a false data because enterprises die every year, and every year there are new companies created, the data can only say that the rate of increase of the shop, and can not help the entire industry's profitability is growing, a lot of people's gross margin and net margin is low, or even losses, many food companies go bankrupt, the entire industry is not good business. China's catering industry is undergoing a reshuffle, the industry is a big industry, small businesses. China was the largest food and beverage companies, billions of other countries catering business is dominated by a few companies. In China, well run catering business is easy to get the money, the rapid expansion of mergers and fast, will not be eliminated, the industry is fast fish eat slow fish feeding frenzy of form. Catering industry, to do good and do well have demand, the decline in business we have to analyze, analyze the nature of business, the analysis Takeout, not to do and do takeout takeaway, we need to find the pain point. First, we had no takeout business enterprises, we help them to open, it would certainly increase revenues. Second, for large enterprises, we can do group of diversified operations in the industry downturn, can spread the risk, not the performance of diving straight; (Also) How existing venues, labor costs do not increase increase the rate of turn units, increase revenues. Catering (business is typical) four high and one low: Air Jordan 19 high rents, high labor, high energy, high raw materials, lower profits. If the food is easy to clean out any one to help them reduce costs, they'll thank us. Otherwise we help them \u0026 ldquo; open \u0026 rdquo; or else to help them \u0026 ldquo; \u0026 rdquo ;. throttle We use information technology (tools to help them) to improve efficiency, reduce labor costs, which can be \u0026 ldquo; throttling \u0026 rdquo; and some of our clients thus saving 20% of the cost; we help them improve the process of pre-ordering the payment, They can improve efficiency; raw materials, we help them scale centralized purchasing, to help them find something affordable. From the \u0026 ldquo; open \u0026 rdquo; angles, we Takeout, for enterprises to increase new revenue to help restaurant guests shop. To store guests have to re-differentiate, some stores are deserted, some stores are busy, how to shop for guests to arrange, they are in the queue, and then how to help these enterprises increase revenue? Every pain point must identify all and form a good solution, a good service provider can also zoom at this point, we have to do is totle solution. The business experience we put in a very, very important position, we not only pay attention to the user experience, but also to the business experience, other companies are considering B2C thing is how to satisfy consumers, grasp the function menu, \u0026 ldquo; Hungry What \u0026 rdquo; and \u0026 ldquo; US Mission \u0026 rdquo; menu is to catch up, this thing one day be able on the line, good copy, and they do Air Jordan 1 not have any barriers, the code can (make) someone (helping) to do so. Consumers are no loyalty at all, if someone something cheaper and better, he immediately jumped in the past, so we will not go Sike this market. First, we do not emphasize price, we emphasize what value to users. Second, we do not force businesses, we empathy with business interests as the starting point. We offer five integrated services: IT, channels, operations, call centers, logistics and distribution services. (I horse had experienced depth Yi Amoy food products, easy to clean out food now has its own logistics team, this mode though heavy, but you can solve the user experience problem to a certain extent. In addition, the concept is easy to clean out food for businesses to provide \u0026 ldquo; \u0026 rdquo ;, outsourcing services for the business they are willing to address their pain points problem, which makes the grab easy to Amoy food business users have the advantage) among us in this effort to help businesses improve the user experience, what he was missing at a merchant terminal. What do we make up, if you do not have the logistics, I tried to get on top of people, to help businesses complete standardization system, including how long the food, how long finished dish, delivery arrival time. Users can track the meal, the waiter assigned to who sent, who sent the most reasonable? We help users (businesses) to get the system, giving them performance evaluation, tracking and task distribution system. Business enterprise was B who in the world, was C who have (not) the world. We can make a restaurant within a week into an e-commerce company, which is our ability. We know enough about the business in this industry, barriers enough, we have enough experience, we know what to think of what the merchant bones, which is a lot of B2C companies to attend, which is genetic problems. If you do not look at differences between operators over internet, how can you assure solve pain points restaurant? All of our stuff comes from practice, we help businesses set up large data system, similar to Alibaba, the business did not do before, and worked after You will be able to compare it. For example, a consumer repeatedly ordering, we help businesses put this information into the consumer has become the restaurant's customers. We do CRM, regardless of where the customer ordering, we regard the data to the restaurant, he managed his own marketing, you can easily sell on the Amoy food 2C platform, we do not do Taobao Jingdong, we built the core technology operations platform, we have the platform to fight the three systems: product knowledge, operations. Our products and services will be divided into different levels, we do first Lynx (high) after Taobao (low), then blew open the high-end to low-end market. Dining pattern different from the electricity supplier, foresight is not the store but large stores, they first see this trend \u0026 mdash; \u0026 mdash; 1.39 million Internet users have network ordering needs, these people are in contact before they can not, but The industry and electricity providers will be the same time, we will experience \u0026 ldquo; see, despise, can not read, can not learn, can not stop \u0026 rdquo; process. See, despise not our first customers, they dispensable. The second, is highly of, but can not read, they will choose to wait and see, this is our great potential number of customers. The third is to want to do big, but does not. We locked user (business) group is the second, the third of these people, and then use them to educate people who can not see, and look down. We should not sweep the streets, should allow customers to take the initiative to come to us with success stories of education those who do not join the business. Core competencies in this area will never be the end consumers. (I dark horse: Because Yi Amoy food provided is a full catering solutions on too tall, so they can not face the doomed too small catering businesses in the i dark horse experience, easy to clean out food to provide catering services per capita about between 40 to 60 yuan, which is in the take-out service in the high-end price, different from what was hungry around 15 yuan per capita, low-end business-oriented takeaway O2O platform.) On our platform there are five or six hundreds of businesses, more than 3,000 stores. Some large stores in the first year of cooperation, we would like to cooperate behind some of the chain brand, store supplement. There is only pushed early stage of development, we have started a Nike SB prairie fire, and our circle also gradually hit, word of mouth spread, and Restaurant Association gave me the information design award, the industry is recognized me, Restaurant Association awarded us Statements three associations of just me and the president, we enjoy the honor, as well as recognition of our media. This article Source i dark horse, please indicate the source. This article i dark horse All rights reserved Please indicate the source, tort reserved.