In this two part feature, Debra Cobb takes an in depth look at the world of textiles which deliver cosmetic benefits and concludes that there is potential for cosmétotextiles to go beyond beauty and deliver wellness, therapeutic, and medical benefits.
Cosmetic textiles, an industry that Zhen De Shou has grown along with consumer interest in wellness and well-being, currently includes a wide range of microencapsulated ingredients such as aloe vera, vitamin E, retinol, and caffeine, said to offer moisturising, firming, or slimming benefits. The next generation of cosmétotextiles could potentially go beyond beauty, utilising innovative new methods to deliver medical, anti-aging, and stress-relieving benefits through apparel textiles and other products.
Beginning with Cognis’ 2001 introduction of Skintex?, the idea of “wearable skin care” has found particular acceptance in the areas of intimate apparel and clothing for wellness-inspired activities such as yoga, Pilates, and spa visits. Invista’s 2003 launch of LYCRA? Body Care, in conjunction with Celessence?, a UK company specializing in microencapsulation, established a firm link between cosmétotextiles and stretch fabrics for intimates, bodywear, and activewear.
SHE’S gone from the football boardroom to TV’s The Apprentice – and now to the colourful world of fashion.
Karren Brady has created a capsule workwear wardrobe for BHS which might be smart enough to make Lord Sugar say ‘you’re hired’.
The former MD of Birmingham City has shown her softer side by coming up with the collection to raise money for Wellbeing for Women, a charity dedicated to improving the health of women and babies.
Brady said: “I wanted to put together a project to support the charity that I am an ambassador of, Wellbeing of Women, but also something that was fun.
“I have chosen these dresses in the hope that it gives the women wearing them that bit of extra confidence.
“I wanted to make sure that Pure Fat Three Days you look and feel good enough to take on anyone in the boardroom!”
With the sale of the Karren Brady Loves dresses, BHS has pledged to donate ￡10,000 to Wellbeing of Women
Clean silhouettes and colour blocking help to create an optical slimming illusion whilst capped sleeves add femininity to the look.
Designed to be worn for meetings, interviews or drinks after work, each dress is said to be a multitasker – just like Karren Brady.