Initial financing 100 million vitamin A new version of the application, try to social shopping, O2O start doing B2C electricity supplier shopping guideToday electricity supplier has become an important asset, the sale of high threshold, then 'a 2015 Latest Nike Shoes dozen people, seven guns,' take a troupes to conquer the world scene has long since disappeared, Rao is Nike Basketball Shoes resource-rich retail heavyweights When the line also have to consider the path into question. Vitamin earlier this year came out a social shopping application, the founding team Nike Air Max 2015 has a very strong tradition background. Although the project at the beginning of the on-line access to the founders and angel of 100 million yuan investment, but in the electricity supplier of still chose to start from the community of large ones. From the product point of view, it can be viewed as binding class vitamin Pinterest social shopping and shopping guide of O2O. The product is targeted at the high-end audience, from the front line of Cartier, second-tier Coach (although only in the country is as big) to popular brands such as Nike's multi-level UGC picture. Users can find and social mechanisms through cascade interested brands and characters and subscribe to its dynamic, favorite products can also be pictures revenue shopping notes. In social shopping section, functional architecture vitamins and similar products are basically the same, but its brand networks but then, designers, fashion magazines relative emphasis. The beautiful shopping guide said for a number of community-based representatives (although actually have media-based) the majority of content supplied by up to people shopping or to say Taobao off, and now the brand vitamins, magazines, up to content providers accounted for more than three people were 35%, 25%, 20%, compared to peers to become very average. From the object for user attention, the brand also replaced occupy the majority of people. Vitamin provides mobile end camera features, this shopping guide in other applications is relatively rare. Due to the quality of UGC content uncontrollable, you may need vitamin trying to make the user's public and private social with social segment in subsequent editions. In addition, according vitamin team revealed that the project most of the funds raised will be put on-line in the upcoming October B2C sector, the sector will be in the form similar to a shopping cart embedded applications and Web sites. In other words, when we will be Air Jordan 14 able to witness the vitamin from Pinterest to Fancy changes. In addition, they also plan to offer shopping guide for the offline stores. Some channel control high-end brands have a strong line items, price controls make, new, hot items often purchased through the Internet can not be the first time, which provides a living soil is O2O shopping guide. Vitamin allow users to brand, merchandise, location and other clues around the store to retrieve, store merchandise information learned. In fact, the current store vitamin product information or UGC generated by the brand side, so the content is not particularly complete, it Nike Air Max 2013 KPU can not reflect real-time inventory of a particular store. Users store before deciding to purchase may also need to communicate in advance (vitamin provides each store's customer service phone), and of course this will be docking with the future and brands ERP system and resolve, it will also be scheduled over the purchase and vitamins Exclusive discounts. In fact, this point is not complicated in concept, the reason has been slow to appear mature product may be a small team at the line of business integration, information technology and processes docking suffered threshold. From this perspective, can be regarded as the resources of vitamin outstanding: Two three co-founders from traditional retail, which Hui Nike Air Presto Womens as a domestic chain of upscale department store group the main reason people, already has more than ten years of retail management experience, Zhao Jianfeng Zeng Clarins any general manager of China, after consulting in the cosmetics and in the fashion industry has accumulated an extensive network of contacts. Rely on direct negotiations with brands headquarters project on-line and has already won more than 100 and more than 30,000 co-branded stores. In fact, I personally think that the future can best embody the force or the vitamin products shopping notes this little innovation. This function is substantially equivalent to the image collection, but the image of browsing, page turn effect are seeking the reduction of the physical magazine. However, in the usage scenario, vitamins hope shopping notes except for 'narcissistic', but more needs to be a 'Buy Later' list. Ke had disclosed the pocket shopping a number: the user on the mobile terminal for goods collection frequency is 49 times the PC side. In other words, the mobile end user purchasing habits more from the traditional 'view - buy' to 'view - Favorites - buy' tertiary structure changes. In the pocket shopping day sales 400-10000000 same period, the new collection of merchandise worth 400 million yuan every day, even increased by 1% conversion for Nike Lunar Womens these collections is also very impressive. So how do you achieve this transformation? Reverse buy, arrival or preferential reminder, accurate advertising push can be taken into account. However, prerequisite for all the above is to have similar items Collect this basic data pool. Although each has a collection of basic functions, but how to effectively use the product you need to test people's imagination. The past two years the topic of social shopping as powerful as ever, aside beautiful and mushroom Street said, still continue to have in the field of start-up companies into our line of sight: shopping, petal, go, fruit library, i good positions, wheat and sugar perpendicular to the point of cosmetics bottles and so forth, click here to enter the krypton 36 + a little understanding. Unless noted, articles are original or compiled site, please indicate: articles from 36 Krypton