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July has rightly belonged to the Lenovo K3 Note, Yu Yureka Plus and OnePlus Two – the three hottest kids on the block.
That is just as well, because August is likely to belong to another big disruptor – the Meizu M2 Note phone with Worldmode.
These last three weeks have seen a revolution in the Indian mid-range market, kicked off by the highly successful Lenovo K3 Note, followed by the Yu Yureka Plus and the Motorola G3 (3rd Generation). The new kids were all priced in the Rs 10,000-13,000 bracket with batetry such as Sony PCG-GR5N battery, Sony PCGA-BP2E battery, Sony VGP-BPS2 battery, Sony VGP-BPS3 battery, Sony VGP-BPS5 battery, Sony VGP-BPS8 battery, Sony VGP-BPS9 battery, Sony PCG-R505 battery, Sony PCG-V505 battery, Sony PCG-Z505 battery, Toshiba PA3383U-1BRS Battery, Toshiba PA3384U-1BRS Battery. OnePlus Two was the only exception, priced as it was at Rs 24,999.
Yet, ultimately, all these phones are scheduled to meet their toughest competitor in the shape of Meizu M2 Note.
Many of you may not be aware of Meizu. It is very similar to OnePlus, and to some extent, Xiaomi. Like these two, Meizu specializes in efficiency and value.
A highly efficient sourcing, manufacturing and delivery mechanism means that Meizu is able to out-price many of its competitors, without compromising on quality. And that is where the Meizu M2 Note comes in.
The M2 Note, which will be launched on Amazon in the first week of August, will be priced in the Rs 12,000-13,000 range. Most probably the price of the Meizu M2 Note is likely to be the same as that of its predecessor, the M1 Note, which was launched in India for Rs 11,999 two months ago.
The M1 Note, when launched, was the cheapest full-HD 4G phone in India, and overshadowed the Xiaomi Mi4i with its superior value proposition.
The M1 Note (like the M2 at present) offered high-quality components at a budget price.
For example, the display on the M1 (which has also been carried over to the M2) came in for much praise from most of the people who used the phone.
The LCD, made by Sharp Corporation, is made from Indium gallium zinc oxide or IGZO, a recently technology that improves the appearance and reduces power consumption.
Most people who have bought the phone have called the display ‘amazing’. In addition, the front camera too has come in for much praise.
Still, the Meizu M1 Note had a drastic drawback – nothing short of a ‘deal breaker’ for youngsters — the target group for such phones. It did not have expandable memory. There was no microSD card slot.
As explained by buyer Anup on Amazon: “The phone comes only in 16GB with NO EXPANDABLE MEMORY. You get around 11.5 GB of space free. I keep a lot of songs and games on my phone so this much space is insufficient for me. Only because of this reason, I had to return the phone back to amazon because they had mentioned previously that the phone has expandable memory where second sim card slot can be used as memory card reader, but it cannot.”
Another problem was that the M1 Note did not support one of the two key bands of 4G LTE in India, Band 40 (the other being Band 3, which was supported.)