Shawn Collins: Thank you for connexion us. Today I'm tongued beside Lily Shen of eBay, and we're active to be discussion more or less one of the variant holding they are doing next to the affiliate program terminated here. I deprivation to give thanks Lily for attractive the instance to utter next to us and face readdress to hearing what you have to say.
Lily Shen: Thanks, Shawn. I'm unquestionably worked up to speak up with you and definitely fix your eyes on progressive to division numerous more than statistics. We have a lot of exhilarating holding active on, so, yeah, unquestionably looking convey to it.
Shawn: Great. One point that I am rummy astir it, if you could let me cognize and the break of the audience, what sets eBay's Affiliate Program obscure from the different affiliate programs that are out there?
Lily: Sure. I can't really answer for else associate programs per se, but I do have to say that the eBay Affiliate Program offers a truly agonistical payout, incredibly uncomplicated to use tools, and the unmatched measurement and understanding of products that are now on eBay.
In language of our expiation today, we pay out on some ACRUs, what we bid Active Nearly Registered Users, and we pay anywhere from $12 to $22. We as well pay on the rev part sidelong anywhere from 40 to 65 proportionality of revenues generated to eBay purchaser affiliates, and that launched a moment ago posthumous closing twelvemonth and it's verified to be outstandingly celebratory for frequent of our publishers.
In status of the marketplaces, we have an amazing girth and insight of products next to ended 50, 000 categories, and even retributive in Q3 we had 584 a million new listings superimposed to eBay international. We also have a intercontinental existence in all over 33 markets beside users from every pastoral on all sides the world, so we unequivocally render a super resort area for our affiliates and our publishers to be victorious.
Posts:Shawn: Great, sounds fantastical. Can you update me a smaller more just about several of the tools and equipment that eBay has innovated to comfort affiliates to succeed?
Lily: Yeah, utterly. We in truth have a unswerving unit here vindicatory sounding at products, tools, and infrastructure for the eBay Affiliate Program. We have a figure of tools that our affiliates avail yourself of to really get them up and running at a rate of knots.
To start, we have a limber end awl which straightaway allows affiliates to conceive traceable associate golf links to any eBay URL. We rightful this twelvemonth launched an RSS food setup that manifestly creates RSS feeds that embrace affiliate links. We submission unrestricted APIs for our affiliates, and a short time ago a small indefinite amount of months ago we launched an API plug-in piece of equipment that allows affiliates to conduct whichever investigation and go more identifiable next to eBay's API assemblage in Excel.
We likewise have hub pages, very vivacious communicating boards, and coalition newsletters et cetera. I don't cognize if you are awake of this, but we are in actual fact sounding to launch in belike the eldest partially of 2007 a product named AdContext, which is a contextual ad merchandise that will permit affiliates and our publishers to unsophisticatedly pilfer whatsoever codification and put the goods on the site, and we'll inherently give the name the exultant from the piece of ground and face up the best listings that will backing our affiliates be record successful. We're at the moment in important way at the second.
Shawn: So is that easy to all affiliates or fair a superior rank of affiliates?
Lily: This is at the moment invite-only.
Shawn: OK. Gotcha. As far as engaging the eBay affiliate community, are you using any concerned of Web 2.0 methods for letter or have any actions or any kinds of property to get in touch beside the affiliates and bread and butter in contact?
Lily: Yeah, definitely. We have a devoted squad of testimony managers both present at eBay and on the Commission Junction side, and we deal with many, some of our top accounts. We certainly do have a time unit account that goes out that provides unexcelled practices, trends, commodity records to our publishers. As I mentioned before, we have hugely alive discourse boards, and we likewise enclose an period invite-only associate top for our top publishers, and we run this in nonintersecting near our developer's conference. This yr we are looking to body type that out even more than and have an affiliate track at the developer's conference, too.
In tally to that, we have severely all-encompassing pages on the affiliate piece of ground that provides most advantageous practices for our affiliates who are truly superficial to track all but any nature of business organisation worthy. We are always sounding for new distance to stock certificate rumour and permit affiliates to genuinely pass on beside each otherwise as capably.
The colony is truly the bread and food of eBay's business, and that is completely the aforesaid situation for eBay's affiliate commune. We touch that it is genuinely primary that we refine the contact near them direct and acquire from them.
Shawn: Great. As far as the varied types of affiliates, at hand are so many types of affiliates out there, is in attendance a individual compassionate of affiliate that is commonly much undefeated near your associate program?
Lily: I wouldn't say it depends on a company model, per se. We have a terrifically diverse portfolio of affiliates move from satisfied and portals and SEO, purchasing scrutiny sites. We have auction bridge tools, jingoism stimulus affiliates and noticeably remunerated look into affiliates.
We found what makes peak affiliates winning is less nearly the archetype they engage, as a matter of reality many an of them draw on multiple models, but what truly determines in that natural event is in that height of dedication to innovating: determination new things and really optimizing what building complex. The opportunity is constantly dynamic as economically as the marketplace, so we find that those who are truly devoted to it breakthrough infinite natural event in it.
Shawn: Great. For affiliates from the newbies up to the weathered ones, do you have any exceptional tips and ruse to sustain them maximise their receipts next to the associate program?
Lily: Yes. We really fire up our affiliates to always advisement roughly speaking the end purchaser and linger abreast of not lonesome industry trends but too commodity trends. Obviously for this escape season it would be the PS3, Wii, the Xbox, etc. Some new top affiliates righteous this chronological period have alone improved sites in a circle these products and have simply revolved the collection to eBay. That's pretty exciting. We truly boost our affiliates to keep on top of that. I would say it's truly feisty to try new property and to truly perfect area on the results that you see in the accumulation that we bring you. A lot of our affiliates have been celebratory that way.
Shawn: OK. I cognize you have associate teams all circa the world. Do you have any tips for affiliates that poorness to increase elapsed the US borders as an affiliate?
Lily: Yes. We have programs in nigh 20 countries nowadays. We do admin them in a especially decentralized manner, and so we recognise the stress of localisation in our affiliate system. I genuinely ignite the affiliates to investigating the open market itself and infer the end users there, but besides put in many clip recognition the programs of all of our countries.
You may breakthrough that the more ready markets may be more than the same in outlook. For example, you may privation to start on with English speaking countries if you're at present in the US. You may poverty to begin near the UK, Australia or Canada and you've got a board to powerboat into more than a few of the other than markets. I would by all odds say spend circumstance localizing your happy satisfactory for it to allure to the end consumer in the English bazaar. I would say that geo-targeting has helped our affiliates a lot as well.
Shawn: OK. I've been hearing a lot just about affiliates testing to play about next to some visual communication and transferable cellular phone. Do you see either one of those musical performance a part beside the eBay affiliate program in the close future?
Lily: Yes, dead. In position of ambulant it previously acting a office in the programme and we're sounding to trade name that even bigger. We're truly launching a point off our API likely in the most basic half of subsequent time period that will really change affiliate trailing for a lot of the kin group that are location moveable apps for eBay. What we genuinely privation to do is permit affiliates to go up in this space. Certainly in expressions of video, we acknowledge it's a colossal chance and we're honorable protrusive to slog near a few affiliates now superficial to project this new and thrilling outer space as recovered. We'll emphatically have more than gen to come with.
Shawn: OK, fantastical. I got several announcements in the other month that Project Rover and how the affiliate system has exchanged near that?
Lily: Sure. Project Rover is really a new HTML chase epistemology. We travel this in dictation to halt the amount of redirects users may tail to shrink intercalary cookie interference and to let for more than international infrastructure improvements. The associate system of rules itself hasn't truly varied. We're simply sounding for new ways to change the infrastructure for our affiliates and to spawn things easier. Our aspiration is to simply supply much on the spot and long-run benefits to our publishers next to the project. I'd say that the program itself hasn't varied. We're only hoping to take home things enhanced for them.
Shawn: OK, that makes gist. That's all the questions I had. Do have any otherwise updates or information around the affiliate program?
Lily: I believe I mantled a lot with the questions that you had. I only impoverishment to say that we truly instil our affiliates to innovate and to tryout and to provide us with natural process on things that we could be doing bigger as resourcefully. We're truly here to service our publishers and we're vehement for a lot of the new and approaching initiatives ringing out in 2007, such as as ad contacts in the deposit off our API. Thank you.
Shawn: Thanks a lot. Thank you to Lily Shen eBay for connection us. For more hearsay affiliates can go to affiliates.ebay.com to employ and revise much going on for the system. Thanks a lot, Lily.
Lily: Thank you.
Shawn: Great. Take thoroughness.