スタバがアルコール販売
スターバックスがついにアルコール飲料の販売に乗り出した。
ＡＰ通信によると、コーヒーチェーンのスターバックスがバーボン製造のジムビーンとの協力でコーヒーリキュールをつくった。
だがスタバの店舗では販売せず、レストランにおろす予定。
詳細は下記に。
Starbucks, Jim Beam launch coffee liqueur
CHICAGO (AP) ― Starbucks (SBUX) on Thursday launched its first alcoholic drink, a coffee liqueur.
The coffee liqueur will not be sold at Starbucks.
PRN
Starbucks Coffee Liqueur, made in collaboration with Jim Beam Brands, will be sold in restaurants, bars, and liquor stores, not in coffeehouses. Alcohol content is 20% by volume, or 40 proof.
A 750 milliliter bottle will sell for about $23. The product also is available in 1 liter and 50 milliliter sizes. Future Brands (FO) will distribute the liqueur.
Starbucks and Jim Beam, a unit of Fortune Brands, said the launch follows successful test marketing in Denver and Austin, Texas.
It's not the first time Seattle-based Starbucks has joined with another manufacturer to diversify. PepsiCo (PEP) bottles and distributes Starbucks Frappuccino drinks, and Dreyer's Grand Ice Cream Holdings (DRYR) sells Starbucks ice cream.
During a January conference call, Fortune Brands, said it was planning substantial investments behind the launch of the coffee liqueur. With these and other startup costs, the consumer brands company expects the product to have a neutral to slightly positive effect on 2005 earnings.
出典＝http://www.usatoday.com/money/industries/food/2005-02-17-starbucks_x.htm
ＡＰ通信によると、コーヒーチェーンのスターバックスがバーボン製造のジムビーンとの協力でコーヒーリキュールをつくった。
だがスタバの店舗では販売せず、レストランにおろす予定。
詳細は下記に。
Starbucks, Jim Beam launch coffee liqueur
CHICAGO (AP) ― Starbucks (SBUX) on Thursday launched its first alcoholic drink, a coffee liqueur.
The coffee liqueur will not be sold at Starbucks.
PRN
Starbucks Coffee Liqueur, made in collaboration with Jim Beam Brands, will be sold in restaurants, bars, and liquor stores, not in coffeehouses. Alcohol content is 20% by volume, or 40 proof.
A 750 milliliter bottle will sell for about $23. The product also is available in 1 liter and 50 milliliter sizes. Future Brands (FO) will distribute the liqueur.
Starbucks and Jim Beam, a unit of Fortune Brands, said the launch follows successful test marketing in Denver and Austin, Texas.
It's not the first time Seattle-based Starbucks has joined with another manufacturer to diversify. PepsiCo (PEP) bottles and distributes Starbucks Frappuccino drinks, and Dreyer's Grand Ice Cream Holdings (DRYR) sells Starbucks ice cream.
During a January conference call, Fortune Brands, said it was planning substantial investments behind the launch of the coffee liqueur. With these and other startup costs, the consumer brands company expects the product to have a neutral to slightly positive effect on 2005 earnings.
出典＝http://www.usatoday.com/money/industries/food/2005-02-17-starbucks_x.htm