The active cosmetics market is estimated to be valued at US$ 10.08 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Active cosmetics refer to cosmetic products that claim benefit beyond basic cleaning, such as anti-aging properties or skin rejuvenation. Active cosmetics contain ingredients that help improve the skin's health, appearance, and feel. Common active ingredients used in active cosmetics include antioxidants, peptides, retinoids, exfoliants, and sun protection agents. The rising demand for natural and organic cosmetic products is driving the growth of the active cosmetics market.
Market Dynamics:
The growth of the active cosmetics market is driven by the rising demand for natural cosmetic products and increasing awareness about skincare. Customers are increasingly preferring plant-based, natural, and organic active cosmetic products due to growing health concerns related to chemicals present in synthetic cosmetics. People are more concerned about the ingredients used and their effects. Thus, they are ready to pay extra for natural beauty products. Moreover, the increasing youth population and rising per capita disposable income in developing countries are augmenting the demand for premium cosmetic products. However, high production costs associated with natural active ingredients add to the overall cost of active cosmetics, which may hinder the market growth.
SWOT Analysis
Strength: Active cosmetics have potential health benefits compared to regular cosmetics. They contain ingredients like antioxidants, vitamins, and minerals that nourish the skin. Many active cosmetic products offer anti-aging benefits as they help reduce fine lines, wrinkles, and age spots. Their ingredients undergo rigorous testing for safety and efficacy.
Weakness: Active cosmetics tend to be more expensive than regular cosmetics. Some products may cause skin irritation in sensitive individuals. Not all ingredients and claims are backed by strong scientific evidence.
Opportunity: Growing health awareness and preference for natural and organic personal care products provide scope to launch innovative active cosmetic lines. The rise in skincare issues due to pollution and stress increases demand for solutions offered by active cosmetics.
Threats: Strict regulations for product claims and testing pose challenges to market new active ingredients. Aggressive marketing by rivals increases competition.
Key Takeaways
The Global Active Cosmetics Market Size is expected to witness high growth, exhibiting CAGR of 12% over the forecast period, due to increasing health consciousness among consumers. People are becoming aware of how skincare products can benefit overall wellness.
Regional analysis
North America dominates the global active cosmetics market, accounting for around 35% share. This is attributed to high consumer spending on premium personal care products and strong retail infrastructure in the region. Asia Pacific exhibits fastest growth driven by rising disposable incomes, growing media influence, and expanding e-commerce in developing countries like China and India.
Key players
Key players operating in the active cosmetics market are L'Oréal,Estée Lauder Companies,Procter & Gamble,Shiseido,Beiersdorf,Coty,Unilever,Avon Products,Johnson & Johnson,Natura & Co. Product innovation and brand positioning help these companies strengthen market share. Partnerships with dermatologists and aesthetic clinics boost credibility of active cosmetic brands.
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