Designing with Data: Improving the User Experience with A/B Testing
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Designing with Data: Improving the User Experience with A/B Testing
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Paperback: 370 pages Publisher: O'Reilly Media; 1 edition (April 25, 2017) Language: English ISBN-10: 1449334830 ISBN-13: 978-1449334833 Product Dimensions: 6 x 0.8 x 9 inches Shipping Weight: 1.2 pounds (View shipping rates and policies)
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Book Description
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.Understand the relationship between data, business, and designGet a firm grounding in data, data types, and components of A/B testingUse an experimentation framework to define opportunities, formulate hypotheses, and test different optionsCreate hypotheses that connect to key metrics and business goalsDesign proposed solutions for hypotheses that are most promisingInterpret the results of an A/B test and determine your next move
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