AI Marketing Platform Market Summary
Many companies - and the marketing teams that support them - are rapidly adopting intelligent technology solutions to encourage operational efficiency while improving the customer experience. These intelligent solutions often come in the form of Artificial Intelligence (AI) marketing platforms. Through these platforms and generative attribution, marketers can gain a more nuanced, comprehensive understanding of their target audiences. The artificial intelligence-driven insights gathered through this optimization process can then be used to drive conversions while easing the workload for marketing teams.
According to the new market research report “Global AI Marketing Platform Market Report 2023-2029”, published by QYResearch, the global AI Marketing Platform market size is projected to reach USD 1.48 billion by 2029, at a CAGR of 11.96% during the forecast period.
According to QYResearch Top Players Research Center, the global key manufacturers of AI Marketing Platform include Accenture, Blueshift, Albert, Emarsys, DataRobot, etc. In 2022, the global top four players had a share approximately 65% in terms of revenue.
Market Drivers:
Data Analytics and Insights: AI marketing platforms leverage advanced analytics to process and analyze large volumes of data. Marketers can gain valuable insights into customer behavior, preferences, and trends, allowing for more informed decision-making.
Personalization: AI enables marketers to create highly personalized and targeted campaigns. By analyzing customer data, AI marketing platforms can deliver personalized content, product recommendations, and offers, enhancing the overall customer experience.
Restraint:
Uncertain ROI: While AI marketing platforms promise improved ROI, some businesses may be cautious about the actual returns on their investment. Demonstrating clear and measurable ROI can be challenging, particularly in the short term.
Opportunity:
Optimized Ad Targeting: AI marketing platforms can analyze vast amounts of data to optimize ad targeting. Businesses can reach the right audience with highly relevant and targeted ads, leading to improved conversion rates and a higher return on investment.
About QYResearch
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