[Core tips] on the road to development of the Internet, engineers play an important role, but the company has a strong engineering culture, will unknowingly penetrate into the product, resulting in a number of adverse effects. Engineers on the road to development of Internet technology plays a very important role, such as Microsoft founder Bill Gates programmers to create social networks Facebook hacker Mr. Zuckerberg, and do a search algorithm to create Google's Page and Brin, these Internet companies are founded by the engineer. They solve a lot of problems, but also because of the importance of engineers' knowledge, so the company can not help but full of rich cultural engineer. Even set up specifically for engineers Institute, laboratories, research some of the future technology, such as Google X, Microsoft Research, etc., on the development of science and technology is a great role in promoting. But engineers culture specific to a company, a product, embodied in the product, there are many adverse effects. For example, it will be very technical, Michael Kors Bedford Logo Large Pink Crossbody Bags very specialized product copywriting will be on the product's name, to a certain extent, limit the product's commercialization. It's no wonder the old law the name of 'Passion' slogan to do phone. So, what are engineering culture embodied? Why product requires human feelings? iPhone 5s after release, in addition to 64 of the A7 processor and fingerprint Touch ID cause for concern, there is a coprocessor M7 also caused concern and hot. M7 did not say the specific technical details, Apple is simply to tell a universal concept: M7 is a co-processor, the unified management of your GPS, electronic compass, gyroscopes and other sensors, does not Michael Kors Bedford Logo Monogram Large Black Totes require a lot of CPU resources, so that You've been driving a variety of sensors will not cost a lot of electricity. The description, and a simple code in function, so that we see M7 will know what it is doing, what effect. In Android camp has a similar co-processor, known as the Sensor Hub, although the name is correct, but not conducive to the spread, is not conducive to the user's understanding. For technology enthusiasts, see Michael Kors Bedford Gusset Medium Tan Crossbody Bags Sensor Hub possibly through their cognitive and search, will understand its specific function. But for the average user, M7 and Sensor Hub, which is more likely to impress. As Intel year from 386-486, and in this time should change the name Pentium 586 processors, the number of transistors such naming standards abandoned, with the sub-brands to distinguish differences. For technical details, the average user is not so much interested to know. Engineer thinking to name the product a long time ago, Microsoft operating systems have Windows CE, Fortunately, this concept is not widespread in the general population, but there are still a lot of publicity when products play such copy 'based on Win CE operating system, 'Microsoft' CE 'explained that' CE 'does not have any meaning, only Windows CE hint of' Compact (Compact), connectivity (Connectable), compatibility (Compatible), as well as working Michael Kors Bedford Logo Large Gold Crossbody Bags partners (Companion) 'etc. The design concept. After Win CE been eliminated, Surface glorious in naming took over 'CE' banner, the Microsoft Surface tablet from home when the massive publicity Surface RT. Then release the Surface Pro, the Pro, users can have some initial impressions - Professional Edition tablet. The 'RT' Michael Kors Bedford Logo Large Black Crossbody Bags for ordinary users, from the first impression is hard to know what is meant Michael Kors Bedford Logo Monogram Large Coffee Totes by representatives. After their manual search 'RT', in order that represents the 'Runtime' means. Both Windows Runtime Library (runtime library). In the field of computer programming, the runtime library is a compiled programming language is used to implement built-in functions, in order to provide the language runtime (execution) supports Michael Kors Berkley Logo Large Beige Clutches a special kind of computer program libraries. Get such a long list of do not understand the explanation, it is not there the following expression: the jargon used by engineers in the product name, for product communication and understanding have increased certain threshold. Microsoft so many years, both in the product name remained on Michael Kors Accessories engineer culture of 'good' style. But rumors Microsoft canceled 'RT' will be in the second generation of Surface, instead of directly with the Surface, 'Pro' version remains Surface Pro. In the product's name, Microsoft finally hang a little. Engineers do product copywriting thinking about five months ago, Michael Kors Bedford Signature Large White Totes 'WP8 mainstream support will end in July 2014,' the news caused quite a noise, even on the part of Microsoft WP user generated complaints. This is mainly a misunderstanding of the Microsoft system user lifecycle lead. According to Microsoft's policy, after the end of the life cycle, if there is to upgrade the system version, the mainstream support will be automatically extended for a fixed period. For Windows Phone system, its life cycle is 18 months. If in the future a few months, Microsoft launched Windows Phone 8.5 or Windows Phone 9, the original WP 8 users can then access to mainstream support for 18 months. Users do not have to worry about, then Microsoft will push to your phone an upgrade package, so that the system life cycle to continue. That is not necessarily the end of the life cycle is no system updates, there will be the next Michael Kors Bedford Large Orange Shoulder Bags Michael Kors Bedford Gusset Medium Orange Crossbody Bags cycle. This is really a bad copy, the system version upgrades are get so complicated, 'Technical Support Lifecycle' This allows ordinary users confused nouns can put out, it is no wonder we have a Michael Kors Bedford Large Orange Shoulder Bags misunderstanding of Microsoft, so no user hear Michael Kors Bedford Logo Large Pink Crossbody Bags not humane interpretation. After the pit had been WP 7.8, so that the user is difficult to understand the news once again hit the user's confidence in the WP. In product copywriting, Microsoft continues to carry forward the fine tradition of engineers. Engineer thinking to determine the design engineer culture Michael Kors Outlet is not only reflected in the product's name, copywriting, sometimes penetrated into all aspects of the company. Google has been using statistics method to observe user which color will let users generate more clicks to determine the color scheme. Because of the data so believe, Google's first Visual Designer Douglas bowman angrily left. As a designer, I feel aesthetic decisions have to rely on the data, it is a very painful thing. Need more engineers, but also have more human element, the most terrible thing is Michael Kors Bedford Logo Medium Brown Satchels not aware of the limitations of engineering culture in some commercial. Promote science and technology can not do without power engineer to engineer specific individual, there are many of both humanities and science and technology engineers. But now, the company has a strong culture of engineers in business will inevitably be some impact, engineers thought the product naming and copywriting does not fit the needs of the public, the product is required to be widespread, rather than using technical language to show professionalism. Although the 'feelings' of the word is about to be destroyed, but the 'feelings' really is a market. How simple and intuitive for consumers to remember your product, remember your features, not remember your number of processor cores, memory capacity, after all, only a small part of the various parameters enthusiasts will remember, forget parameter is to make Consumer forget parameters, see the technology behind the upgrade experience on which to give users. These large companies have been poisoned by this engineering culture, think about your product naming and copywriting, is not there also seems to share the rich Programming Style?you in the engineering culture of drugs?