Agricultural electricity supplier Blue Ocean staged GeZongLianHeng?[i world network operators NB agricultural field has been optimistic about the industry, it can even become electricity suppliers to enter the rural market is the best choice. For electricity providers, today's agricultural market, has been the need to provide agricultural + finance + logistics + integrated solutions and services, need electricity supplier companies and agricultural companies joined forces. Text / Laocu Peanut's first look at a high school political problem: At present, the total rural population of about two-thirds of the national total, consume only one-third of the country's commodities, over five rural population was equivalent to the purchase of goods an urban population to buy goods. This means? If you answer, which shows a big gap between urban and rural areas, then you only half the answer, if you could know the result, which shows great potential for rural consumption, then congratulations to you, this is the standard answer, you got it. Also, electricity providers who feel the same way. Ali, Jingdong and other Internet giants active distribution countryside same time, some settling in rural areas of electronic business platform have emerged in rural areas has become the last of the blue ocean dream of commercial enterprises. However, only 27.5 percent of rural Internet penetration, at a relatively low Nike Pepper Shoes income of farmers living within our means philosophy of life, to a strange state of mind online shopping at arm's length, which means that electricity suppliers to really take root in the rural market, you might want to put a little more difficult , some of the longer-term blueprint. Agricultural \u0026 mdash; \u0026 mdash; agro electricity supplier has a field has been the best choice is to be optimistic about the industry, and perhaps even electricity suppliers to enter the rural market is the best choice for \u0026 mdash; \u0026 mdash; agricultural materials, including fertilizers, pesticides, seeds, etc. . There are three reasons: First, the above-mentioned agricultural commodities, mostly standard, and the unit price is relatively high, and the high unit price of standard most likely take advantage of low cost electricity providers integrated, open and quickly dominate the market. Second, the agricultural farmers who are rigid demand, expenditure structure survey of farmers in the display in one: Air Jordan 11 When receiving the questionnaire asked farmers to save money in the end, 33.8 percent of respondents use to save money first is \u0026 ldquo; \u0026 rdquo ;, children's education in the first place; 23.3 percent of the respondents save money first is the use of \u0026 ldquo; \u0026 rdquo ;, buy Air Jordan 6 agricultural came in second place; 19.3 percent of the respondents save money first use is \u0026 ldquo; building / renovation \u0026 rdquo ;, ranked third. Generally, we look at changes in the farmers 'consumption structure, often examine their consumption, while ignoring the fact productive expenditure \u0026 mdash; \u0026 mdash; agricultural demand often occupy a very important part of farmers' expenditure; Third, agricultural sales levels and extremely wide dispersion distribution channels, making it a very inefficient market, and with the trend of intensive management of agricultural land increasingly clear that this market is inevitable flat, while promising electricity suppliers in the process. But more importantly, this is a big enough market, Development and Reform Commission, a survey in 2012 showed that the average household annual year later primarily agricultural total expenditure 4369.59 yuan. Everbright Securities Research Institute recently estimated that the domestic agricultural market capacity more than 1.5 trillion yuan, of which 800 billion fertilizers, pesticides 300 billion, 400 billion farm machinery. The Shun Securities research report is believed that agricultural electricity supplier outbreak and subversion of the traditional model of the era has arrived. But electricity suppliers in recent years in other areas to lose ground, invincible, and even \u0026 ldquo; or e-commerce, or no business can service \u0026 rdquo; to say, but the face of agriculture in this evolution of millions of years of production, or to maintain adequate awe. Methods \u0026 mdash; \u0026 mdash; we can produce future rural lifestyle, combined with changes in agricultural sales, analyzes predict now cut agricultural areas of the agricultural business enterprise electronic business entry point. First, the money spent on Ken section of the lower average income levels of farmers, most believe \u0026 ldquo; eating is not poor not poor wear, calculating not to be poor \u0026 rdquo; philosophy of life, price is the most it to purchase agricultural inputs important reason. So, which model can provide electricity providers more favorable prices for farmers as well? Currently, agricultural electricity supplier mainly agricultural self-built electric business enterprise platform products to dealers B2B mode, this does not directly face the farmers, not the scope of our discussion. The other is, farming net, in recent years the rise of cloud farms and other agricultural vertical B2C electricity supplier, they appear Nike Basketball as broken, traditional agricultural distribution, wholesale distribution pattern layers so than the traditional model, with a certain price advantage. But among retailers, competition is lower combined ratio, when a combination of warehousing, logistics, Internet banking (which can be combined with agricultural sales on credit) Large electronic business platform integration programs cut in this area, if the vertical agricultural electricity supplier can not be quickly gathered from the other competitive, then it might be like a vertical electric providers in other areas of standards, face the rise of platform-based B2C electricity supplier, but to wane. Second, the money does not buy half idle idle money does not buy half a year, in addition to or in the consumption of rural residents say caution is to say, the consumption of agricultural seasonal factors. Different regions, different crops, when to fertilize, when to fight drugs, we must move from time to time, farming can not be wrong. However, farmers generally do not advance hoarding fertilizers, pesticides, for a rainy day, just before the farming season to buy from the market. Keep farming season, will test electricity supplier logistics capabilities. The injection agricultural fertilizer, farm machinery, most of the volume, quality, weight, general delivery can not afford, plus the special nature of explosive flammable pesticides, agricultural materials may require special logistics system. At present, there still do not see what appliance business has such expertise. This means that electricity suppliers in a short time is impossible to completely overturn the traditional agricultural channels, but to take and agricultural enterprises or agricultural distribution companies together to explore a mutually beneficial cooperation model, to jointly promote agricultural logistics system . Third, wheat yellow hemp, ephedra plant wheat here first thing to say is that the electricity supplier of agricultural expansion category. Speaking a little above, there are strong regional agricultural production in different regions, differences in agricultural demand is great, an agricultural business platform to really enter this market, it must be able to meet the needs of different areas of agricultural production. The regional features, but also remind some of the largest electronic business platform, must be followed by the leading local agricultural market alliance, belonging to the region to create a joint procurement, warehousing, distribution and other integrated solutions. In addition, the current agricultural spending a lot of time, not a single purchase of fertilizers, pesticides, seeds so simple, farmers need now is an integrated high-yield program. These programs may be able to get in the local agricultural sector, but to be able to combine different parts of the land, the climate, the integration of seeds, fertilizer and so on, provide a personalized program available to farmers, we need to have more long-term data accumulation, in this regard, just cut into the rural market Comprehensive electricity suppliers, there is no advantage at all. In the cities, the consumer electronic business platform to master data can give their customers accurate portrait, but in rural areas, could do nothing in the short term, with some roots in the countryside for a few years to master the local agricultural agricultural electricity consumption data provider to join , it may be the best choice. Fourth, the neighbor is better than a distant relative, neighbor-to-door in rural residents' net inferior goods purchased intangible outset necessarily holding at arm's length attitude, agricultural purchase more cautious. But there are so-called rural market \u0026 ldquo; \u0026 rdquo ;, neighbor effect that is when the people around began to try certain goods or services, and outgoing good reputation, it is susceptible to a rural local market. Therefore, the county economy, often have Nike Air Force 1 \u0026 ldquo; Changhong Village \u0026 rdquo;, \u0026 ldquo; when the wind County \u0026 rdquo; such a brand through Air Jordan 3 Retro word of mouth, fully occupied a primary market case. In fact, this brings some inspiration for major brands electricity provider occupying the rural market. Electricity supplier brand, perhaps through \u0026 ldquo; get \u0026 rdquo; a village authority, in this village market quickly start to shop. For example, in 2015 Jingdong known to recruit tens of thousands of village agents 'and these agents', may be necessary from the traditional rural chiefs, elders and so respected and ingenuity of people to produce, with a view to their prestige like as soon as possible Jingdong villagers trust, thus expanding the market. However, rural consumers in every region of the agricultural brand also has its loyalty and consumption habits, if Jingdong able to own business for many years \u0026 ldquo; authentic licensed \u0026 rdquo; image of the region to achieve mutually important agricultural brand The endorsement, will get a multiplier effect. Fifth, do not coax the earth, do not deceive those years, agricultural markets do not use industry-speak, \u0026 ldquo; kneeling to buy, sell \u0026 rdquo ;, kowtow to compete for the market, and now the grass-roots rural market agriculture owned sales, and even can be done, the fertilizers, pesticides and other agricultural credit to farmers, and farmers do not have hands, but by the Nike Shoes agricultural fertilizer dealers to help farmers will broadcast to the ground, hit the crop pesticide, the fight entirely It is the follow-up of the service. Even in some places, agricultural dealers responsible for land trusts, farmers from planting, fertilizing, spreading drugs, harvesting, storage, sale and even job the whole package. Guidance from the technical to complete land trusts, this service system, a general electronic business platform entirely unthinkable, although, fleece, traditional dealers will not do these things in vain, electronic business platform can also be competitive price themselves, to make up for missing the service system, but this service system of agricultural production is essential, even with the more important to promote agricultural modernization. General business platform, in their own operating system can not be grafted such a service, it is only with the regional specialized agricultural services allied forces. In short, the electricity providers, today's agricultural market, has been the need to provide agricultural + finance + logistics + integrated solutions and services, need electricity supplier companies and agricultural companies joined forces. But in the so-called agricultural electricity supplier impending early 2015, we have not seen an example of this together. (Edit / world network operators Lu Lina, article from the business vision micro-channel public number, the i world network operators editor, please indicate the source and author)