Jiang, vice president of Friends of the Union the product one: the success of the four elements of mobile products!full service mobile Internet is still in the development phase of high-speed, end user, applications and services, flow and earnings are growing fast. Behind the boom, how to quickly seize opportunities and remain competitive as important, especially before the end-user has reached the scale of the first wave of the 'demographic dividend' peak point, the window of opportunity getting smaller and smaller, more competitive products intensified. The opportunity to identify to the flow of market entry, and in competition with industry barbaric growth period after the fine operation is to maintain the competitiveness of the inevitable road. Innovation and product development and to take advantage of leveraging, homeopathy refers days, the first time to seize the user's needs into the market is a key Air Jordan 18 element of the success of the product, which directly determines the 'speed' in the early stages of product innovation is critical a. Leveraging, means the ability to use existing tools and services to reduce the risk of cost savings and maintain a sustainable competitive advantage. Product in the initial stage requires the rapid Nike Pepper Shoes introduction and validation, the development and maturity needs more sophisticated data and services to identify and solve problems, Friends of the Union has been to follow the development needs of developers at all stages of the service provided, not only to help developers rapid innovation flow, more help in upgrading operational capabilities fine. 1 year in the mobile Internet like 10 years of rapid development, the Friends of the Union is about to turn 3 years old at the time of the launch of the 'Friends of the Union 3.0' from the statistical analysis platform grow to provide development components, data analysis, operational marketing, revenue-generating services of professional development by services platform. Friends of the Union is the fundamental infrastructure providing fine trend data and statistical analysis of user behavior, and enhance product development capabilities and operational capabilities through components and services, through marketing and advertising management to provide an effective and profitable way of marketing for the developer, In this process, we offer a full range of services for the development cycle of the product. And where basic services are development components. The main strength of the mobile Internet innovation comes from small start-up companies, of course, big companies intrapreneurship is also actively embrace change. Mobile Internet products in order to quickly launch, but also more basic services by means of structures, Friends of the Union development components emerged. Development components aimed at the development stage of the product, both the preparatory work to create a product, but also the basic products continued to run. The primary product is stable and robust good to meet performance requirements. Value development components that developers can reduce costs, reduce risk and improve efficiency. In the development stage the most important needs, including basic services, development tools and testing tools. Friends of the Union is introducing error analysis component that can run the log collection products produced and analyzed, can accurately locate the problem occurs when the environment in which the error log: terminal models, application version, resolution, network environment, and other information to help developers to quickly solve the problem, while the analysis of log aggregation can help us to discover the law of problems arise, such as the development of models to guide adaptation. Friends of the Union joint Testin testing services provided, you can quickly achieve application testing, to facilitate product stability and suitability. Friends of the Union will also be a joint basis cloud services companies to provide more practical and convenient services for developers. Data and services to Lean Startup advocated a two-pronged 'Create - measure - Cognitive' process is more suitable for mobile Internet products, because the development of the industry faster and faster products to market needs to see results in the 'creation' of the process the development of components played a big role service in the 'measure' and 'cognitive' part of the process, the data analysis is an important role. Mobile Internet product development process is a falsification of the process, according to the envisaged development of products or services to user needs, and only in the market in order to verify the initial hypothesis is established, and then continue the optimization and adjustment, which all rely on quantitative data . Gradually develop statistical analysis and refinement of personalized, individualized to meet the specific needs of different vertical fields, more applicability. The fine is to strengthen the depth and detailed analysis, it is possible to see more micro issues. While large-scale development of social networks today, social statistics become particularly important. Statistical analysis to solve the basic problem is the macro data, then the detailed functional analysis, more in-depth portrait for users. Not only to know the basic conditions and usage of product operations, but in the end you want Nike Basketball to know who the user is, find the user-depth needs, then provide a personalized service. Friends of the Union statistical development has experienced such a change process: 1. The original 1.0 version implements the basic trend analysis, channel analysis, and custom event analysis, to meet the needs of the macro and trend data. 2. The following statistics 2.0 implements thorough operational analysis, can pay attention to the overall trend in under the user's path and retention, through the funnel model analysis using core functions, Friends of the Union at this stage to achieve the operational user behavior create the model. 3. In the latest 3.0 version, the Friends of the Union has been able to do to extract the statistical characteristics of the user, different users create labels based on the user's behavior, and then, after the previous analysis based on the user to see the finer labels Analysis. Meanwhile, in order Nike Lunar Haze to better meet the needs of game developers, in particular the introduction of the game statistics. If statistical Air Jordan 18 analysis likened TCM vein, then operating components are equivalent prescription. For example, by Friends of the Union data analysis found a large stock of older versions of the market does not update to the new time, you can use the automatic update feature of Friends of the Union to the user push the update notification. Found a certain value too high or low impact on the ARPU game, you can modify in real time by Friends of the Union line parameter module through the game analysis. Data analysis and solutions to the same time applications, data analysis is used to identify problems, operational component is the solution. Friends of the Union in accordance with the needs of the developer main launch two series of news and social component products. Message Solution is directly between developers and users of information communication, such as updating notifications and Nike Air Yeezy user feedback, and social product is more focused on the user's interaction with users. Friends of the Union is not only a social component to support the initiative to share user behavior, record the user's favorite acts, but also support for some kind of comment and discussion topics, improve social platform of communication and product viscosity and thus create more value. Combined with a social component statistics Friends of the Union, not only to understand the spread of social networking products bring results, more clearly for the user portrait. Marketing profit verify mode by creating a new product research and development, with the accumulation of product operations and data users, the next thing to consider is how to reflect the commercial value of the product. For most products, reflect the commercial value is based on the user scale that we must first resolve to promote the products in question. Whether or start-up companies with innovative products, saving every single penny will be an important way to reduce costs and improve the success rate. Currently addressed through cooperative development of the Internet is an important way to promote, and in gaming will be one of the main form of sustainable development. League of Friends of the Union to provide application services that allow developers to promote early cost platform for volume. The final product to find a profit model. After users have a certain scale, it is bound to do to try the product, and in the early product launch may be appropriate to explore profit model, which verify that the product will be more rapid business model. Internet product primary revenue model is advertising, forward or backward in front of fee-based services and other electricity providers and game-oriented. Friends of the Union's ad management system to help application developers will flow into an ad value, allows developers to self advertising and access to other advertising platform, with flexible display patterns and to Friends of the Union data platform as the core data model, through accurate data and audience analysis, enhance accurate value of advertising to create more profit. The new era of mobile Internet start production efficiency to meet the needs of social division of labor even more careful, to create its own unique value in the value chain is the future direction of the industry, the whole industry from the early extensive operations gradually refined operation. Friends of the Union to provide comprehensive services aimed at developers apply to the market development needs, allowing developers to focus more on its own technology and product advantages, creating value for customers. Friends of the Union Developer Services Platform is a new starting point, we hope the service provided by the Friends of the Union can join forces, assist developers in the mobile Internet industry as a rocket-like speed, rapid development and growth. Appendix: About the Author: Jiang Wen a, vice president of Friends of Union products, with more than 7 years of work experience in the mobile Internet field, involving Nike Shoes products, all aspects of operations and research and development. Jiang was reading a Virtual Community of fat gourds co-founder, during the work leading up social product Sohu white society mobile version of the launch. Harbin Institute of Technology has a master's degree in computer science and software engineering technology and a bachelor's degree.