the usual high order cancellation rate and a relatively small amount of wholesale buy business all contributed to the reasons for the decline in U.S. sales.nike free 5.0
In addition, the decrease in the fourth quarter of 2012, nearly 1/3 of net sales is a result of international distributors reservation form in the spring of 2013 through the first quarter of 2013 sales.
The Columbia company expects the fourth quarter of 2012, sales and administrative costs, will drop to 1.58-1.62 one hundred million U.S. dollars, accounting for 31.5-32.3% of sales, a slight decrease compared with the same period last year cost of $ 178.6 million. This aspect of cost reduction is mainly due to the sustained and orderly management of the company nike free run 2
in terms of independent expenditures. Has been in Beijing, Shanghai, Guangzhou and other cities are shoes and apparel enterprises focus on the consumer market maintained, line market is already saturated, but as more and more brands to join the competition. The rapid economic development of the second and third tier cities to a new growth point of the shoes and apparel enterprises to become the enterprises bigger "cake" of vital importance in order to expand the business perspective, the second and third tier markets.