Why mobile chat application providers killer mace?long Artesyn Technologies compile songs November 21 Editor's Note: relevance move between electricity suppliers and chat applications are even more closely, the more Nike King popular chat application areas, mobile are also being recognized by the user. Market research company TNS's latest report to verify the trend. Spencer Ng, director of TNS agency services on foreign media TechInAsia expressed their views on the trends. He believes that any in the retail industry have a certain sensitivity to the business should seize this convergence trend, good transformation. The following is the main content of the article. With the rapid rise of the chat application, message about how Nike Shoes profitable this type of service, as well as who will win in the competition prevalent. In fact, their biggest killer or mobile provider. This trend is already opened - Tencent micro-channel has allowed users to purchase goods from a retailer. For example, it has been integrated within the micro-channel payment functions for McDonald's. But this is not a case of similar applications, Viber, also began to be realized their users, and launched a new business model. For example, Line allows the user to view the nearby food coupons in the company's 200 million registered users, about 32 percent have used this coupon. According to data released by market research firm TNS 'Mobile Life 2013' report, you can draw a mobile chat application providers and mobile penetration in each country or region. Per capita GDP will certainly move electric business value impact on different markets. However, evident from the figure, mobile chat and mobile application providers was positively correlated with the penetration of both mobile technology is gradually increased, they will also be more tightly fused. Mobile chat application how to use this integration opportunities? First, we need to know where is the best place to catch this trend. Mobile has obvious regional electricity supplier. And online shopping, mobile coupons are an Nike Air Yeezy emerging trend, it takes full advantage of the local retail network. Therefore, we must choose the right priority to the development of the market to promote the integration of these two technologies. National or regional integration high potential market in the upper right quadrant of the broadest possible opportunity. Considering the success KakaoTalk and micro-channel made in South Korea and mainland China, so these two markets provide a good opportunity. In addition, China, Hong Kong is also noteworthy because there have high-end retail opportunities, but the habit of using the micro-channel regularly mainland tourists to Hong Kong shopping. According to the Hong Kong Tourism Board, the annual Hong Kong of mainland visitors to Hong Kong residents three times, apparently to micro-letters and other chat application brings opportunities with local retailers offer coupons, high-end products to mainland tourists Recommend and services. China Taiwan is also cause for concern, like Hong Kong, where the per capita GDP is also higher than the mainland. But more importantly, the chat application Line has dominated the local permeability in Chat users exceeds 70%. For Line, it now is a great time to take advantage of a dominant position to establish partnerships with retailers to rapidly deploy mobile service providers to ensure Nike Basketball that first-mover advantage. Low potential market integration, logistics, Internet infrastructure and credit card penetration and other factors will restrict the development of e-commerce in some markets, especially mobile electricity supplier. However, the 'low potential' perhaps something of a misnomer. Just chat application focus narrowed to a specific city, you can still find opportunities. In Indonesia, for example, the most feasible goal is Jakarta, where the chat application penetration rate of nearly 50% higher than the national average. In addition, the deployment of such a scheme within a certain range to ensure that retailers plan to be targeted, and not because of the wide net and diluted resources. As we all know, the BlackBerry's BBM is the main chat application in Indonesia, this application also now compatible with other platforms, so users should also accelerate growth. But the key question is, BBM whether you want to cash these users. Assuming they began deploying mobile providers plan, cash settlement in a major market, how to pay for it as the most critical issue. What bullish move electricity supplier for retailers mean? The importance of mobile marketing will be growing. Chat applications will become retailers attract huge key platform for mobile users, they can make use of mobile coupons or buy transaction to attract users into the store Kids Nike Trainers shopping. In South Korea, 68% of consumers already using this service. In addition, BaskinRobbins and Starbucks also has allowed users to use Kakao's 'gift' service to send Nike Air Yeezy mobile coupons to a friend. Nike Heels Boots The range of products and services covering has grown from 107 in 2010 to the current 9970 models models, sufficient to show retailers such convergence great interest. While Korea is at the forefront of this trend, but China, Hong Kong and China Taiwan respectively 30% and 40% of the consumers have the ability to receive such preferential services. In addition to chat applications, what better way to take advantage of this chance? Anyone with greater coverage in the retail industry enterprises seem should think carefully about how to seize the convergence trend of the industry, so as not to miss this transformation.