Ching Ming Festival, to pay homage to those who lost electricity supplier!Source: i i horse horse [REVIEW] alive, electricity providers today is the most happy thing. The most fierce when the bubble, a general manager, a monthly salary of 60,000'm asking for this money game who play in this game? When faded glitz, God horse traffic, conversion rate are clouds, the cash in your hand is God. 'Take the money now nearly impossible', an investment manager for VC i dark horse said, 'even the money, electricity Nike King suppliers are not easily smashed.' Difficult Nike Shoes to live at the same time, electricity providers are hoping 2013. 'It is estimated that by 2013 a quarter of the industry will pick up,' a founder of the electricity supplier, so a judge. But spring will really come in time it? Groupon founder Sheng Sijie: Ren Chunlei Description: on-line in March 2010, August 2011, a total staff of 2,300; won the A and Series B round of 20 million yuan 2-300000000 yuan financing. Defeat: In early 2012, the group Po traced to a financial crisis, VC refused additional investment, their business suddenly collapse. In December, it was said to create a new group treasure. Lessons: Group buy sites, to ensure that the most powerful factor to survive must be profitable, or 'down' is just a matter of 24 coupons indefinitely suspend operations Founder: Du Yinan Description: 24 coupons founded in 2009, local service class buy site; once ranked as the country's five major buy site, 24 tickets once flourishing defeat: in September 2012, Du Yinan conflict was exposed and investor Nike Air Yeezy success of the Group. In October, the company's management announced its decision to suspend operations. Lessons: 24 coupons could not resist the temptation capital of the world, made a critical error: extensive expansion, lost his rhythm, 'all of a sudden expansion to thousands of people, Du Yinan not by temptation.' Red children 'fire sale 'Founder: Xu Peixin, Li Yang, Yang Tao: Founded in March 2004, focused on the vertical electric provider in the field of maternal and child, had 2009 sales of $ 1.5 billion; and access to NEA and the Northern Lights and other four-wheel-investment . Defeat: in July 2012, the red child was traced to funding difficulties arise, the investor is stuck. September 2012, the red child is Suning $ 66 million acquisition, transfer founder without anything in return. Lesson: Many red children older employees, said Li Yang and other founders left the company to lose morale starting point. In order to seek funding, VC to control the company, making the company management problems on. Die-dimensional webs of the founder: Lim: Founded in 2011, sales of own-brand VCOTTON based, has been dubbed 'Where the customer Apprentice' label; and agreed Xu Xiaoping, 10 million yuan investment. Defeat: in August 2012, Victoria webs transferred funds strand breaks, under all the goods shelf, due to payment default warehouse has been sealed enforcement agencies; now Victoria Cotton website has been unable to open. Lessons: Victoria webs are taking exactly the same path and all passengers, and socks although consumables, but customer price is very low, even though gross margins higher, but also losses. Hou Mate collapse founder: Thunder Description: Hou Mate B2C E-Commerce Co., Ltd's website, founded in 2010, chairman of the former vice president of the Thunder on the 1st shop; financing is unknown. Defeat: poor supply chain management; capital chain crisis; early March, its Air Jordan 13 Retro sales volume has dropped to single day a twenty single. The current site is not accessible. Lesson: online supermarket encounter with thin profit margins, low price business Nike Air Presto category, distribution cost issues, 'online supermarket to be profitable, the first is to enhance the scale, followed by the larger part should profit margins coupled with high-end merchandise.'? Le cool days acclimatized founder: Jiang Tajiri Yuichi Summary: in October 2010, Baidu and Japanese electronic giant Lotte joint venture suppliers on the online store, 'Le Cool day' line, the two sides together invested $ 50 million. Defeat: the end of 2011, Baidu to stop the flow of cool days tilt, its Alexa traffic then fell more Nike King than 10,000. April 27, cool days of business. Lesson: cultural conflict, localized hard for cool days are the cause of death; electricity supplier in traffic is not the holy grail, can not provide goods and services competitive, failed also inevitable. Yao point 100 foot boss founder: Wu Yiming Description: shoes and apparel electricity supplier, founded in 2009, won the Daphne, Baidu, including three rounds of financing, eventually traced to burn 300 million yuan. Defeat: the bankrupt transfer Air Jordan 1 to the boss on foot, Yao point 100 six months has been 'rumors' continues. Eventually, July 31 Yao point 100 to stop operating. Lesson: Yao point 100 directly transplanted Taiwan B2C mode: only responsible for selling, zero inventory. . 'In the transition process, the lack of procurement experience, eventually leading executives on foot.' However, this is not suitable for the mainland market, products poly network founder died: Ge Binbin Description: November 10, 2011 on the line, has revealed, Shanda investment accounted for about 40%. Shanda denied investment goods poly. Defeat: January 9 products poly mesh suspend operations. In June, GE believes that product poly grand failure is caused by failure to fulfill investment commitments, with its lawsuit. Lesson:. 'Products poly not collapse, there is investor money is not in place, the pit of the' marketing costs due to skyrocketing electricity supplier competition threshold raised to very high, investors have to gradually lost interest in the field of electricity supplier and confidence. Respect is the emperor to abdicate Cool Founder Founder: Hou Yu Jiang Summary: Luxury electric provider, on-line in April 2011, won ten million yuan angel investment, in August 2011, and the Cape of investment A round of funding. Defeat: in February, Hou Yu Jiang claimed that there is no sign in the case of the Board of Directors has been declared 'out'; investment side is that the existence of financial fraud and other issues Hou; now it's official website has been unable to open. Lesson: In the turbulent wave of entrepreneurship, the entrepreneurs and the capital side's 'One Night Stand' has been simmering public to the outbreak. However, when the business environment changes, the market freeze, the two sides but also prone to 'flash off.'