Children's Day top ten most profitable field TOP10Another year Children's Day, in the little time i black horse, once the examination is to do well my mother gave me 10 bucks to buy delicious, i of horse very pleased yard became 'rich handsome' very face. After so many years, and now the children do not put 10 dollars earlier seriously. i learned a dark horse, recently spent on parents Children 20 years actually rose 500 times - this is not accidental. Children's economy, covering almost all Nike SB aspects of social sector spending, cultural creativity, tourism, TMT, etc., and each area should parent pocket. However, market development is concerned, the children's market has grown rapidly in recent years indeed, but also makes the entrepreneurs who have to find a cup of soup here. Children not only in terms of the consumer industry as a whole is a sunrise industry, or evergreen industry. With the increase in per capita living standards, the market will be further outbreaks, I believe this article on children's consumer market practitioners and entrepreneurs who inspire. 1. Children's Film: Value: ☆ ☆ ☆ ☆ ☆ potential: ★★★★ every major holiday in films and television shows on behalf of cultural and creative industries certainly not absent. i observed the dark horse, the film archives of Children's Day this year are: rabbit town Firefox, Sinbad Adventures 2, magical Oz, space Panda Story, love flute love, etc., we see here is a considerable portion of the domestic film . Said made films in the last year, by the green trees Animation Technology Co., Ltd. produced, Bona Film Group release 'Quebec pull 2' can be described as Children's Nike King Day in 2013 stole the show. The film at the box office exceeded 20 million, to enable the industry to see the future of China-made animated films. In addition, the rise of children's film allows us to see: that part of the population does not fully appreciate is that we believe that young children, real children go to the cinema to see a movie, there are some upcoming release of high school graduates, the efforts of young people to dream Wait. Needs of this population is necessary for the development, if there is potential entrepreneurs Blue Ocean is worth considering this year because there is no date is expected to diffuse the impact of US drama shunt box office good record, but whether the domestic box office PK Rio Adventure 2 Hollywood masterpiece is a spectacle worthy of attention. 2. Children Clothing: Value: ☆ ☆ ☆ ☆ potential: ★ ★ ★ ★ children's clothing is a niche market, the traditional garment industry, but in recent children's clothing and garment enterprises have gradually become the eyes of the rich 'dishes on the menu.' In the industry, rumors of 'children's clothing market is China's apparel market last piece of cake,' this is the case. From the background, China's de facto since 2010 has entered the fourth baby boom, i observed the resulting dark horse of the 'baby economy' or the full-blown. China's annual growth rate of 30% baby industry has become second only to the US baby products consumer. Only for children's clothing, the market size of 100 billion yuan has been (the children are 14 years old China about 314 million, with the average price of 150 yuan each set of children's clothing, children's clothing for each child consume two terms, Chinese children's wear market capacity has more than 90 billion yuan) and the production scale of 5 billion. The market had to say was very tempting. Children's clothing has its own development path worthy of attention: apparel shop or die. Traditional apparel shop model is being challenged, some innovative marketing model is gradually being accepted by consumers, a great trend of rapid growth. The traditional department stores, brand stores, goods chain, a large living museum demise trend. General manager of the Three Six once (China) Co., Ltd. Chan Chi-sing children's Career Center believes that the main reason of which is related to the store and other financial and management problems caused by too much. 'Animation + industry' sprung up everywhere. This is a different from the traditional model of a new marketing model. For example, he took children's clothing company, opened more than 300 terminals can Cheats is 'Animation + Co.' In just one year. It took owns cartoon star 'Little Switzerland and big devil' in the CCTV Children's Channel 'Small Swiss and big devil,' the third series of 'small Swiss Challenge happy with the big devil of' landing broadcast rendering, this brand awareness is bring to subsequent peripheral products development and marketing of difficulty also decreased a lot. In fact, many new brand of children's clothing business, are designed to derivatives from the original animation production. Children's clothing business extends to the animation industry, is irreversible historical choice. New media marketing intensified. Today, many companies use 'micro-film' to build their own strong brand. Through vivid storyline and unique mnemonic trigger to initiate a review and sharing. This method is called viral spread. This way to promote easier access to children of all ages 80,90 purchase, they can more quickly to win over their hearts. There are retail analyst said:. 'A few years later, children will be more than a dozen brands occupy 40 to 50 percent of the market situation, then, the children's clothing business position in the market there is almost a foregone conclusion.' 3 Children food: Value: ☆ ☆ ☆ ☆ potential: ★ ★ ★ snack food market in the field of children's food accounts for a large proportion. According to the National Bureau of Statistics, the national baby food sales in 2004 was 51.97 billion yuan, an increase of 98.08 percent over 1998 sales of 619,120 tons, an increase of 51.07% compared to 1998. Retail sales in urban markets was 30.87 billion yuan, accounting for 59.40 percent of the country. Throughout the food market, baby food is the fastest growing part of the total from 1998 food market share accounted for 1.77 per cent to 2.04 percent. i dark horse is a sub-string alley, went everywhere many kinds of children's food: what biscuits, jelly, preserves, etc. are varied too numerous to mention, presumably a lot of people have the same feelings with me. The food industry also has its own 'Cn': consumer behavior requires subdivision under normal circumstances, children from 6 to 12 years of age, 70 per cent of their own decisions and to buy food personally; for younger children by parents of more than 90% I decided that parents buy. Age difference seems small, but this one's consumer habits are very different: the child is emotional purchase: Children generally optimistic 'packaging' of the 'new, strange, music', and will be affected by the surrounding small partners on the desire to buy a product, its randomness, the impulse Air Jordan 8 Retro is high. They are generally in brand awareness and quality aspects are low, and the ability to identify the merits of the product is also poor. They usually choose their own familiar or favorite animals, characters of buying the product, while the price of products, such as internal factors but do not care. Parents are rational purchase: because they tend to be more comprehensive consideration of factors of food hygiene, taste, flavor, quality and price, and have a clear 'brand' purchase, 'the product is beneficial to children's health' is also considering the purchase thereof One of the important factors. From this perspective, how to position the business to consider how their products are very important from a consumer perspective. Target market segments with a child needs food, but in a different target market, it's never the same as the market reflects. As 'little bread' product market in the north than the south market better sell more. In recent years, with the continuous expansion of the market, the variety of food are hundreds of children over a thousand, including the puffed, fried more than a dozen categories, fruits and vegetables, confectionery and the like. But on what specific category we have in-depth market segmentation, otherwise they will be 'acclimatized' affect the overall development of the market, because more food for children at the local flavor of food on the basis of research and development, and by the local customs and cultural tastes of effect, which requires us to business must develop marketable products out. 4. Children Photography: Value: ☆ ☆ ☆ potential: ★ ★ ★ in photography market, a popular children's photography has gradually up, the city also put a lot of photographic opportunities to Kids Nike Trainers lock in the child, to provide complete sets of children's art photography services to meet the Parents' growing little by little the children recorded in the register, so fleeting childhood never forget 'desire. Children's Day, when the studio might introduce some special services for children, to attract children and parents of arrival. Now, i see some dark horse like crystal, ceramic photographs became popular, the studio may also introduce relevant equipment for children in Children's Day photo shoot produced a set of characteristics. Children's photography is a lucrative big 'cake.' Industry sources, the wedding photography industry profits belong, children photography profits even more than wedding photography, reaching more than 50%. It is a dark horse i understand, to open a children's photography shop cost is not high. In small cities, downtown rent a 50-100 square meters of store, the monthly rent at 5000-8000 yuan; children photography buy special clothing needs about 20,000 yuan; renovation takes about 10,000 yuan; equipment have Traditional cameras and digital cameras, traditional cameras calculated according to 30,000 yuan, 10,000 yuan calculated according to the digital camera; please photographers and other expenses 10,000 yuan. Therefore, the entire investment is about 9-100000 yuan. In order to reduce investment, but also can be a studio and store separately. Rent a 20-square-meter store, the other rented a 60-70 m2 studio, the pavement of the costs can be reduced by about half. Low investment and high return characteristics have attracted a lot of the early days of practitioners from entering. 'Love child beauty' currently has more than 300 '5A' digital children's photography shop, is a relatively large industry. But as the children's photography shop that more and more, and more intense competition, brand similarity operations are not standardized, backward management and other industry issues are becoming increasingly evident. Love child beauty 严江涛 this deep feeling: 'Children's Photography is a high-tech industry, technology is the primary guarantee of quality and brand although each franchise stores will be on the training of personnel in advance, but we are more careful. . Franchisees must Reception elite training course, photography elite training courses, boot aunt elite training course, six digital engineer elite training courses, digital art elite training courses, manager courses successfully, you must pass the exam to get 'appointment card' in order to shop. 'earnings situation do? i see dark horse, shoot a photo of the cost of children ranging from 300-2000 yuan. During the low season, a store monthly sales of about 2 million, during the peak Nike Shoes season may reach 30,000 to 50,000 yuan. Deduct rent pavement, photographers and other labor costs, advertising and promotion costs, earnings in the amount of 80,000 to 90,000 yuan. 5. Children's Book Value: ☆ ☆ potential: ★ ★ At present, China has 300 million minors as much as the market potential is very large children's books. Children's Day approaching, many bookstores have launched a Children's Day special edition books, or children's bestseller recommendation and so on. Xidan Books Building, i found a dark horse to take the kids to read, parents flocked to buy books, although some expensive books, parents will still win. It is not difficult to see, a children's book market can not be overlooked. It is estimated that children's e-book market will grow 60% annual rate of rapid growth in 2015 could reach $ 1.3 billion, of which children's audio books again best chance. Let iPad opening story, which is a $ 1 billion market opportunity. Probably the world's parents will give their children every night at bedtime story. This custom has lasted hundreds of years, but our time is no longer looking for parents or warm or thrilling tale from the color children's books, but is holding iPad. This is in contrast, paper children's book market is declining. i learned a dark horse, Penguin Group (Penguin Group) began three years ago to reduce the amount of children's picture books published. American famous children's book publisher Scola Christi g (Scholastic) hardcover picture books published in the past three years also reduced the amount of 5-10%. Simon \u0026 Schuster (Simon \u0026 Schuster), publisher of children's books section of Justin • Prachanda said:. 'Many parents said their children no longer need to picture book' Children's picture book published in the proportion of the publishing house also down from 35 percent a few years ago to 20 per cent. Although children's books readers are children, but to make a purchase behavior is still the child's parents, so that the balance is very important for parents and children. 'Adults look at the story, and more attention to educational story, children will find fun, even if it is the wolf to eat the sheep. Children no overall concept, adults want to see the integrity of the story.' Lu Miao (children's audio books Manufacturers) He Says. Audio books barriers that the user experience is very similar to this, and Internet products. 6. Children of financial products: Value: ☆ ☆ ☆ potential: ★ ★ ★ ★ Children's financial industry has not been idle, have introduced a variety of financial products to 'feast.' i think the dark horse early to teach children financial management is Nike Air Force 1 understandable, but the industry and said the industry is different, there is a market of its own development challenges. We are still opposed to the traditional understanding of finance, lack of access to insurance and other financial education and investments manner. A survey shows that 35.9 percent of parents think that the most important objective financial education is 'cherish the fruits of labor', 24.6 percent of parents think financial education is to establish a correct concept of money the children, 23.5 percent of parents think children to foster rational consumption concept that is so that children develop the concept of long-term investment only 6.9%, while focusing on the concept of insurance is only 0.9%. The market development long way to go together, but there are companies had some achievements: Sun May 27 large banks began offering a starting point for 50,000, 5.8 percent gain, financial period of financial products 211 days of the Children's Day, was sold out two days in Chongqing . Everbright the only launch one billion of the amount, compared to other financial products appear on a smaller scale. i think the dark horse, parents may wish to use Children's Day and the Dragon Boat Festival holiday small multi teach children financial literacy. 7. Children's furniture value: ☆ ☆ potential: ★ ★ i opened a horse in front of family home market monopoly, inside a cot 7800 yuan, 5000 yuan a children's wardrobe, so i was surprised a little black horse. Now, it seems just a sign as long as the label affixed children's furniture, the price soared. From August 1, 2012, China formally implement the 'Children's furniture general technical conditions' - this has a national mandatory standards. In fact, this marks the official opening of children's furniture market. In fact, China's urban population is only about 40% of families with children have personal furniture, this market is far from saturated, there is plenty of room to pursue. I dark horse in the opinion, after the children's furniture market is likely to develop following trends: a fashionable trend: the future in the aesthetic development of children will be even faster, a lot of kids today already have their own aesthetic ideas and fashion ideas. Coupled with the parents for the pursuit of fashion is increasingly strengthened, which makes children's fashion furniture may become a key selling point. Trends puzzle Furniture: kids in parents' culture will consume a lot of energy and time, intelligent design and details of upholstered furniture and more parents will be welcomed, because such furniture can sometimes develop children's intelligence among the subtle and imagination. Trend three space-saving: the small size of the parents, the most distressing than give children to learn and play exclusive space. And to meet the children play, learn, several needs sleep, etc., for children to develop independence and self-reliance of character helpful. Space design would be a breach of children's furniture. 8. Children's Day Travel: Value: ☆ ☆ ☆ ☆ ☆ potential: ★ ★ ★ ★ do not say anything can not say tourism. IPO tide today there is no lack of tourism companies, tourism seems to have become the Chinese people must mention the topic. Dragon Boat Festival this year because of 'encounter' Children's Day, family travel, family travel reservation types of tourism products was exceptionally strong. Stakeholders said that 'a period of six Hong Kong Disneyland Hotel's offer has risen to HK $ 3660 yuan, and had only about HK $ 2000 yuan.' Designated because many couples buy Disney travel packages, causing the tourism product prices. Many people choose to fight false days off, take the kids to travel with his family, 'Bangkok - Pattaya 5 night tour', 'Bali 4 night tour' two outbound tourism products have been sold out. I dark horse in the opinion, the future of tourism there are several trends: the phone book will become mainstream: It donkey mother the relevant data, as early as the 51 year period, donkey mother APP wireless bookings compared to last year increased by 10 times Wireless Reserve has become a tourist book travel products popular choice. Ctrip data showed an increase of over 900 percent online booking, many provinces and cities has increased 100 times, the phone book into the mainstream way of more than 50%. 'Tongue Tour' or to focus on tourist sites: driven by travel agents, who 'tongue' appears over the place have become tourist attractions: for example Linyi tongue, led Monsanto tourism; Southwest tongue also Heze Jining led tour and so on and so forth. i think to yourself dark horse, really good TV shows tremendous impact ah. 9. children's toys: Value: ☆ ☆ ☆ ☆ potential: ★ ★ ★ variety of children's products are always placed in a prominent position in major cities stores, shops. Among them, the dazzling, new toy Natural is one of the main selling points of the business push. Children's toy market is broadly divided into sports, puzzle, and all kinds of peripheral tech toys. It should be noted, in our existing 222 million children under 14 years of age and adolescents, toys consumption per capita is only 20 yuan to 30 yuan, much lower than the average annual per capita toy consumption of Asian children and children around the world $ 13 per capita Toys consumption level of $ 34. If China's toy consumption to reach the Asian average, the market size is expected to nearly 200 billion yuan. Toy is not only used to 'play', and was given more and more functions --- develop intelligence, training ability. Educational toys have been so Air Jordan 13 Retro popular. i dark horse recently scouring a nine series, the monthly sales record toys reached over 1800 pieces, it is surprising. In fact, educational toys inside, to remove foreign parents give their children to buy, and the other part of the consumer is out of their own curiosity and nostalgia purchase. To follow the traditional culture, and through the latter part of the innovation, it is to seize the consumer a good idea. Blindly conservative only be eliminated by the rapid development of society, innovative things to gain a firm foothold in the market. 10. Children's agriculture and tourism: Value: ☆ ☆ potential: ★ agriculture is snake oil, travel, consumer, social many properties. A farmhouse hotel owner told i dark horse: 'Today's children are growing up in the game, ate did not know, ask the parents, the parents do not understand not describe it, so there are many parents who would deliberately bring . the children experience the farmhouse 'i horse sometimes behaved children often seen playing in the farmhouse:'?. 'Of course not, that grow on trees' mother, Cherry is long on the ground you 'hear these conversations, and my heart laugh . We naturally think of Agriculture says the farmhouse, farmhouse is a combination of primary industry and tertiary industry, is an extension of the agricultural sector. Run farmhouse is conducive to optimizing the economic structure in rural areas, improve the added value of agriculture and increasing farmers' income. Farmers through theatrical performances, tours, souvenirs production, direct marketing of agricultural products, tourism and entertainment facilities, contracting methods, changing economic sources. i dark horse to participate in farmhouse is the reason that makes sense, because it is in changing China's economic structure is good. According to the World Tourism Organization survey, every one yuan of tourism revenue can promote the related industries increase 4.3 yuan. According to China's statistics farmhouse birthplace of Chengdu, Chengdu farmhouse in 2005 reached 5,596 homes, farmhouse directly employed 5.8 million people, 29 million people along the related employment, tourism income of 730 million yuan reception, development of related industries revenue 1.63 billion yuan. Changsha, Hunan farmhouse has now reached 1,415 homes, in 2006 the total number of tourist reception for the 835 million people, more than one billion yuan of total revenue. Over time given the benefit of one party. Author: Yuan Jing (magic rabbit) article Source: i dark horse