10 details of the micro-channel cooperation with China Unicom behindAuthor: Su Yi dark horse [REVIEW]: Tencent 'micro-channel fertile' in cooperation with China Unicom's Nike SB card was released yesterday, the author of the Guangdong Unicom vice president Yang city, and more than Tencent chat site staff, learned a lot Behind the scenes details are summarized as follows: 1, more than a year of negotiations. Tencent and China Unicom began a collaboration one year ago, when he was general manager of R \u0026 D in Guangzhou Tencent Zhang Xiaolong, and when the chairman of Guangdong Unicom Bao Jian, general manager of Joe for dinner, during which the two sides for the first time discussed the possibility of cooperation on micro letter, Zhang Xiaolong In his speech yesterday, also confirmed this. Then the point in time a year ago, Tencent and Zhang Xiaolong are doing? Buzz ~ Yes, Tencent July 19, 2012 officially launched the micro-channel 4.2 version adds video / voice calls, which is also considered It is in the SMS and MMS micro letter carriers move 'the last piece of cheese.' In other words, an increase from the micro-channel video / voice call function, Tencent had been aware of the operator may encounter 'ban' issue, starting with the more moderate attitude of China Unicom to reach out. 2, June acceleration. Tencent cooperation with China Unicom's 'accelerated' began June 30, the day, China Unicom officially issued documents from the group level, cooperation with the micro-channel areas approved by the Guangdong Unicom's first 'test the water.' From Guangdong Unicom and Tencent staff parties conversation, this month in the 'day and night to work overtime.' So what happened in June? 1), in late June on the Mobile Asia exhibition in Shanghai, China Mobile announced a 4G plan and timetable, and before just announced more than Kids Nike Trainers 20 billion yuan, 207,000 base stations , 550,000 fans carrying huge orders, stimulate China Unicom's nerves. 2), the State Council executive meeting held on July 12, clearly made a decision 'to promote the 4G licenses issued during the year', it is impossible not to hear the 'wind' as the central rate before the Unicom. 3), the Ministry put forward the goal in the first half of this year 'pull information consumption and promote economic restructuring', the Deputy Minister of Industry and Shang Bing Air Jordan 8 Retro had 4 to 6 June went to Guangdong Province. Policy support department in charge of the firm Unicom finally to promote micro-channel cooperation determination. 3, Ma personally clappers. Whether or China Unicom Vice President Shaoguang Lu Zhang Xiaolong, we spoke about bilateral cooperation related to the top of the company. In the 'micro-channel fertile' card conference site, general manager of China Unicom, Lu Yimin, Chairman of the Board and CEO of Tencent Ma has done a video message. Tencent, according to sources, the company's 'micro-channel fertile' card very high degree of concern, Ma involved in the final negotiations, and want to 'high profile' attended the conference and delivered a speech, the party originally invited Tencent chairman or general manager of China Unicom to attend. But China Unicom cooperation in view of the sensitivity of the final decision to send Deputy attended, Tencent also 'for other' senior vice president and CTO Zhang Zhidong arrangements, as well as another senior vice president, called the 'father of the micro-letter,' the Zhang Xiaolong attend. 4, customization is not capped. 60 groups, special expression, micro-channel pay, 500M directional flow micro-channel gaming concessions are only part of the 'micro-channel fertile' card function, the latter will also be opened up to high-definition video, music and other micro-channel 5.0 and many other applications. 5, does not involve traffic and content sharing. In this partnership, currently not involved 'into' problem. In other words, China Unicom does not flow into the Tencent, Tencent micro-channel games, video and other content nor CP to link into. Air Jordan 13 Retro But the two sides have begun negotiations on this. 6, not 'exclusive' cooperation. That is, in the period of cooperation, and there is no limit Tencent cooperation with other carriers, there is no limit Unicom and other OTT enterprises. Such as Guangdong Unicom has declared that 'follow-up': will launch a micro-flow channel + microblogging exclusive report, available monthly fee of 6 yuan plus 2GB of Tencent Weibo micro-channel directional flow, the user can be used with 19 yuan Tianyi August ' Young new privilege card 'to use. Before that, the telecommunications users, such as packet flow superimposed 2GB extra charge 100 Nike Air Force 1 yuan. For users, the traditional telecom enterprises OTT openness and cooperation with Internet companies, is a good thing. 7, channel sales. 'Micro-letter Wo' card will be the first in a fast and easy online sales, August 5th - 7th book, on sale August 8th. Guangdong Unicom will be held August 15 on sale, mainly for China Unicom official electronic business offices 10010.com, and the next line the campus market, the next line is not fully Distribution channels. 8, China Unicom provinces in September or another to follow. China Unicom vice president Shaoguang Lu, senior vice president of Tencent Zhang Xiaolong are, 'he said micro-channel fertile' card not cooperate province, the 'just in time' in other provinces soon. The two sides have been related to market programs, such as user developed smoothly in September plans to better economic conditions in Jiangsu, Zhejiang, Fujian, Yunnan, China Unicom's market share is not dominated eastern and southern Air Jordan XX8 provinces to follow up the launch, with the 'Wolfowitz School 'main' campus season 'market, targeting China Mobile's' M-Zone + flying letters 'market. 9, support the old users, new users are more appropriate. 'Micro-letter Wo' card actually consists of three parts: Unicom 500M directional flow, micro-channel customization capabilities, China Unicom number card resources. In addition, both the 66 yuan and above packages users, or 36 yuan, 'Wal-school' package old users, you can choose stacking 10 yuan monthly, 'micro-channel fertile' card packages. But new user network can enjoy 12 months free period, without paying superimposed package cost $ 10. 10, China Unicom cooperation is still 'relatively cautious.' Some commentators have said that the micro-channel cooperation with China Unicom is 'Flow cheap.' In fact, with Guangdong Telecom '6 yuan will receive a monthly fee plus 2GB micro letter Weibo directional flow' compared to China Unicom still cautious side, and the 2011 launch of the 'fertile school' products began to micro-channel, microblogging 500, 10 more than the application of open directional flow. But from another perspective, in accordance with the terms of the micro-channel version, 500M directional flow of about 4.8 million information can be sent, 4800 picture, enough to meet user requirements for micro-channel data above. Yang city, Guangdong Unicom vice president, said this: 'For the micro-channel is, 500M directional flow fully meet the needs of, say several GB is not much practical significance and for China Unicom in terms of, Nike Shoes OTT business indeed have text messages and voice. bring some impact, but from another point of view, do not cooperate impact will disappear? still OTT already industry trends and laws, so operators will have to adapt to market changes, the flow through meticulous operation and common development of new business mode, to make up for SMS and voice revenue decline. '