Start-up companies make products, three pit: find the pain point demand, the core seeds users, experts thought diligence does not necessarily lead to success, talent beat method, micro-innovation is an Internet entrepreneur first methodology. Micro Innovation is a needle to pierce the day what micro-innovation? To begin with a simple story to tell a little, millet TV 2 has a micro-innovation is wonderful, what? Is to help you find the remote control, several founder Tell me, with a small feature I am willing to buy this TV, because they're finding remote control is a particularly painful experience. But why TV makers do a 30-year TV product, do not find this tiny user experience point, and why? Ever since I was 5 years ago micro-innovation since, micro-innovation has become a genre, it should be said to be the most practical, the most problem-solving genre. Micro Innovation is the application of innovative user-centric experience.
Not a decade sword of great innovation, not a move rarely eat days. Micro-innovation has three key words, but also the three \u0026 ldquo; \u0026 rdquo ;, first micro tiny hard demand, and the second is small focus, and the third is minor iterations. If the micro-innovation word to describe, is a needle to pierce the sky, it is a fight father's era, it is a fight of the product of the times, the product must be a needle pierce days. Millet why the success? In fact, millet is to do a needle pierce days. Millet is a needle to pierce the sky high cost, ultra-high performance, low price, the separation of hardware and software, millet do all the product, whether it is to do TV, or do the phone, do flat, do millet box, it is the performance to do is high, but the price is almost half destroyed, millet rely on this trick to subvert TV, phone subversion, subversion and even subvert the tablet mobile power, millet phone in China has become the largest mobile phone shipments brand, only to spend less than three years. A needle to pierce the sky is my tortured many start-ups, the core of a ring, can not find a key pain point users to focus died doing. What is done to death? Is this product to achieve the ultimate, super-extreme, let himself put it down. As an example drops a taxi, you know Didi taxi to subvert the Chinese people's taxi habit, but before the pieces hit the car has a lot of taxi software does not really fire up, why is the drops hit the car? Didi taxi's success is to rely on a needle pierce the day, what a shot it is? It is fast. We all know that when a user hit the car habit is his patience longest two minutes, and so on for too long if he will find this software is not good, then drops a taxi to do a core focus is how to allow users in 90 within seconds you can quickly hit the car, in order to achieve this a small, core functions, they spent a lot of energy to operate the driver to enhance activity and goodwill of the drivers. How a needle to pierce the day?
We have to find a pain point say, a pain point that users demand the most painful point, many start-up companies the biggest failure is not found a sore point. For example, we have a lot of students do mobile power, they do a lot of micro-innovation, such as Tyrant gold, such as personal customization, as well as add Kara. However, millet mobile power out of 10,400 mA 69 yuan, all of a sudden a lot of companies are devastating impact. Why? Because millet mobile power only a cosplay costumes for sale point, that is, high cost, it is a sore point. Tyrant gold in front of the primary pain point weak burst. Entrepreneurs in terms of primary pain point in fact very difficult to find, I ask you about, we actually might all like to eat crayfish, the president of our micro-innovation camp, there was a classroom case discussions, a student is a very well-known catering business, they want a product called \u0026 ldquo; spicy crawfish \u0026 rdquo ;, they found a lot of people eat crayfish a great feeling pain point is not clean, they spent a lot of cost to solve this problem, then went to the lake find one of the most clean crayfish, broke gills are white, but I want to ask you a question, a clean really eat spicy crawfish primary pain point? No, the primary pain point is not spicy crawfish Clean but spicy flavor, is a heavy taste.
Entrepreneurs must be wary of three pit to find a pain point is not easy, for entrepreneurs in terms of three pit very alarming, we see a lot of entrepreneurs fall into the pit one after another to the inside. What first pit is? That we must find the pain point demand rather than find loaded to force demand, many entrepreneurs start their particularly easy to find a loading force needs. What is loaded to force demand? It is not from the user, but from their own, feel such a need is very important. What was the first and a pit is? The second pit is not to find their own core seed users, but wanted to share one up big perfection, wanted to get one up on all the users, so the product must first get a small portion of the seed users We called a snowball model, snowball snowball. In fact, you will find all the popular products are niche products beginning, the first minority to do public good. What the third pit is? Is our thinking said the expert.
I always say do not think like experts, to think like like brain damage. Because the highest standards of user experience is brain damage, abroad a book called 'Don \u0026 rsquo; t make me think' (let me think), if I translated into Chinese should be translated into \u0026 ldquo; brain-dead \u0026 rdquo ;, we do product must not be like Experts think that the problem, but to stand in the user point of view, as to the problem, like brain damage. Someone asked: What is the biggest difference between the micro-innovation and disruptive innovation with micro-innovative methodological tool, but also Internet companies in China to subvert the market rule, many companies through micro-innovation to achieve a large subversion, a lot of disruptive innovation? For many companies in terms of time is a big misunderstanding. Disruptive innovation occurs frequently in the industrial age, it is the essence of \u0026 ldquo; \u0026 rdquo ;, nonlinear change Grove, former chairman of Intel has done this brilliant conclusion: \u0026 ldquo; I want to invoke a concept of physics to describe two Species differences between strategic action. If the effects of a "final fantasy cosplay " company's strategic moves only changed its own competitive position rather than the entire environment, the action is linear. Instead, nonlinear strategic action will make the environment changes, and the company and its competitors have to deal with this change. \u0026 Rdquo; now the business world, it is difficult to find a company to rely on a technology nonlinear changes, and create a lot of Internet companies, disruptive non-linear change, however, whether it is Google, Tencent, millet, etc., most of them the core of the weapon is sustained by the rapid iteration.
Even the most ruined Three Views of Tesla, also experienced 10 years of rapid iteration until today. kannazuki no miko cosplay I want you to think about a problem, we do business are doing the textbook market is doing? We look at our side of Internet companies around us successful Chinese enterprises, which rely on the success of disruptive innovation, who can move an example? successful companies rely on micro-innovation lot, lush growth, barbaric growth, such as Tencent, it is the king of Chinese micro innovation. I would like to remind that, do not for innovative and creative innovation, we are to solve the user's pain points and innovation, in order to achieve a better life and innovative user.