Download PDF HBR's 10 Must Reads on Strategic Ma

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"Book Synopsis :
bStop pushing products&#8213and start cultivating relationships with the right customers.bIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We&#8217ve combed through hundreds of articles in the bHarvard Business Reviewb archive and selected the most important ones to help you reinvent your marketing by putting it&#8213and your customers&#8213at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you&#8217re really inCreate products that perform the jobs people need to get doneGet a bird&#8217s-eye view of your brand&#8217s strengths and weaknessesTap a market that&#8217s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

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