Listen: Holidays are over, and we've landed in 2007. Now, it's incident to see if you're genuinely precooked for this year's even rougher and tougher Google AdWords tract.
If you can statement 8/10 of the later questions correctly, you're potential complete. If you can't, you're belike going to be eaten up for meal by the more learned AdWords PPC sharks this period.
Answers are at the bottom of the folio. No peeking, OK?
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1. Google AdWords allows the later phrases in ad text;
a. 'Click Here'
b. 'Start Here'
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c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing folio.
a. True
b. False
c. It depends
3. You should perfect your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the price tag of your goods or employ in your ad course book is;
a. Recommended by Google
b. Not advisable by Google
c. Mandatory in positive categories
5. Using your site's Home leaf as a landing folio for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, massively bad idea
6. What's a verified strong way of ensuring your ad is displayed, when organism searches for your competitor's products?
a. Bid on keywords that are your competitor's brand first name or products
b. Use Dynamic Keyword Insertion
c. There is no ineligible way to do this
7. Which of these should you meditate on the major weaknesses in the bulk of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to specific Google PPC ads
c. Weak headlines
8. The #1 posting in Google PPC results can repeatedly be a bankrupt plop to aim for because;
a. It generates lofty traffic, but bad grades when the sphere hits your landing page
b. It's oftentimes an undoable rank to achieve, as big advertisers have established a strangle-hold on that position
c. It removes the advantageous 'pre-qualification' activate performed by complex configuration competitors' ads
d. All of the above
9. Which of the pursuing spoken communication has investigation well-tried to be the utmost rough-and-ready at multiplicative a traditional Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a turn out keyword in your ad's display URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no outcome on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the opposite two aren't).
2. B. False. According to Google, 'We do not let links to landing pages that generate pop-ups when users enter or sign out your platform leaf. We class a pop-up to be any window, careless of content, that opens in fixture to the unproved pane.' (Yes, I do cognise nearby are distance say this - but we're not going to tell around 'black-hat' material present).
3. C. Optimize for both CTR and ROI. Why? Achieving a large CTR beside large indefinite amount of low-quality accumulation that doesn't convert, is futile. But likewise isn't having a great ROI and singular one clink a day a lavish of juncture too? Solution; hone for the spot on mix of both.
4. A. Recommended by Google
5. C. Don't even think more or less it. Chances are your Home page does not have the plain exultant mandatory to individual symptomless as a landing page for your Google ads. Create a tailored page for all ad consortium alternatively. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's denounce nickname or products
7. B. If your ad duplicate matches the keywords exactly, ready for a famous zest in your Click-Through-Rate (CTR)! Keywords should ever be integrated in your ad. If the distinct keywords display up in your ads, they get highlighted in bold. In particular, try together with the unambiguous keyword(s) in the ad's heading.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is proven to be a valid attention-getter in Google ads. Why? Who knows - but it industrial plant.
10. A. Having the poke about keyword in your ad's demonstration URL is tested to make available your ad a growing place of duty impulse - for free!
Did you pass? If you did, economically done! For the portion of us, here's the bottommost line:
If you poverty to stay away from comme il faut Google's 2007 Least Likely to Succeed, probably it's clip to tap up on your Google AdWords skills. What are you ready and waiting for?