"Blog and Ping" is a word that refers to a method where you sort a position on your blog, and using your diary software's in-built feature, you consequently send away out a "ping" to many web log directories, notifying them that you have else a new dispatch to your diary.
A "ping" is a way of notifying a variety of diary directories and journal survey engines, in an industry custom way, that you have meet ready-made a station on your web log. This is zilch but a indicate sent from your diary (pinger) to the reference point reference book (or individual work) that you are in truth pinging (the pingee), and this indicate contains the URL of your residency. Following this, the pingee picks up the URL and contented from your post, and when individual on that tract searches for keywords restrained in your post, consequently your position shows up in their query grades.
Search engines (especially Google) respect blogs, because blogs are full of "useful" content (at least they are ostensible to be).
In November 2006, I one-sidedly detected one of my of import sites hurriedly descend a few places from placement #2 to #8 in Google's SERP (search engine results pages). Now Google sends me almost 80% of my full aggregation to this site, and as before long as my holiday camp born to #8, it went "below the fold" (meaning, out of the vision of the prototypic fragment of the grades page that appears when you do a search, and the with the sole purpose way to see it is to ringlet down a miniature). And I forthwith saw my AdSense profit collapse something like 80%!
Sidebar: That only just goes to display you that even having a "top 10″ almanac on Google (or any explore engine for that thing) is no good, because not numerous would rummage through gone the prototypic 2-3 web sites, very if the top 2-3 sites present the individual what they are sounding for, or organize them on to other than belongings from nearby so the person ne'er comes put a bet on to Google to outer shell additional down
I wasn't sure what caused this to happen, but I speedily made both modifications to the site, enraptured few force around, published quite a few new delighted on my blog, pinged all directories I am aware of, separate several obvious course that I suspected power have triggered few Google-spam-filter, and besides used Google's SiteMap implement to river Google of my changes, and inside 48 hours, my locality was backmost to defences #2. God put forward Google!
So, the thought of pinging is a pro-active way of material possession other than sites cognise that you have ready-made many changes on your place or web log.
Especially next to Google, when you ping Google using the sitemap tool, you can see how quickly Googlebot (Google's arachnoid) comes knock. This is particularly operative in situations close to my scare-scenario above, wherever I speedily ready-made one changes, desired Google to know appropriate distant that I had indeed ready-made every changes, and craved my changes to be well thought out when calculating my top-ranking the close instance in circles.
That is accurately what Google did - it liked my changes, and/or fitting the fact that I had made every changes, so got faery points for being a "good publisher", and gave me my AdSense yield subsidise.
Moral of the story: Never fudge beside Google - not if you are making any burial at all from Adsense.
Be a "Good publisher", create often, produce white-hat, physical type good, power content, and The Google will wages you next to gold ingots and AdSense dollars.