Download Or Read Online Transmedia Marketing: From Film and TV to Games and Digital Media By Anne Zeiser Full Pages.
pdf [DOWNLOAD] Transmedia Marketing: From Film and TV to Games and Digital Media Kindle.
Transmedia Marketing: From Film and TV to Games and Digital Marketing skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its ground-breaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms ? harnessing the power of audience to shape and promote your story.Through colorful success stories and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You?ll master the strategy behind research, target audiences, goals, and branding and, learn first-hand how to execute your plan?s publicity, events, advertising, trailers, digital and interactive content, and social media.Anne Zeiser enlivens these core concepts with:-Vibrant examples across media platforms ? Hunger Games, Prometheus, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones,
Download PDF Here : Transmedia Marketing: From Film and TV to Games and Digital Media