Photo Analysis: How to use the Internet to build agricultural channel mode of thinkingSource: Sales and marketing 300) this.width = 300 '\u003e China since ancient times is a large agricultural country, agricultural supplies this huge' cake 'with the pace of reform and opening up, more and more seem' tasty ', but recently this' cake 'For most of our agricultural people a bit' unpalatable 'was. From the mid-agricultural products in short supply comprehensive 1980s, and now the overall oversupply, 30 years or so, changes in agricultural and agricultural inputs development is enormous data show that in 2011 China's pesticide market is absolutely oversupply, pesticide production is about 2.5 million tons, while total domestic demand was only 308,000 tons, the export volume more than 1.25 million tons, serious excess capacity. In fact, excess capacity is not terrible, terrible is not to control the market, can not control the channel, let unscrupulous develop traditional channels would not have said, a variety of agents, brokers, distributors, huge channel coverage costs, layer layers of middlemen, 'exploitation', could not carry any manufacturers are. Then we regard the target to see the chain operation, the state has given the relevant policy guidelines, but also from the apparel industry, the department store industry learn from the experience, that agricultural it can also eliminate the problem channels, bigger and stronger, but the fact that it, like the giant chain of manufacturers: 2002 Red Sun (Nanjing Red Sun), 2006's radiant (Anhui Huaxing), in 2008 the benefits square House (Jiangxi Bond), have done so years did not see much effect on the market, far Air Jordan 4 Retro below the expectations of that year, at least want to achieve the purpose of the integration of channels is very difficult. The main reason is simple, the right way! We do not understand Our customers, our customers are not 'fine' like a monkey dealers, our customers are farmers, farmers' opponents also have a saying in China: Strong Long press but snakes when our chain stores to someone else's site , do not look at someone else's face is hard to live, head-on is definitely a lose-lose. We want to know your customer (farmer) needs, straightforward to our quality products personally delivered to the hands of the farmers go, here you need to use the Internet . the economy of our country has entered the Internet age Internet era, the Internet is rapidly changing our economic system, the development of the Internet 20 years we have witnessed a Taobao broke the commercial distribution system: Express eradication of channels, any shop can directly to the products directly to the consumer's hands, we will eliminate layers of channel link, link any physical stores are no longer needed two, microblogging, micro-channel to break the monopoly of traditional media: With the advent of the Internet, the rise of electricity providers, Social media influence is gradually expanding, diminishing the advantages of traditional media three online payment instead of terminal pay, Taobao 2013 'double October': one minute break billion, six-minute break ten billion yuan, less than six hours, turnover exceeded 10 billion yuan mark. Up to 24 points, Taobao 'double October' sales exceeded 35.019 billion yuan. The Internet is leading the development direction of the new economy, the traditional economy pointed out the future road. agricultural industries as well we present the majority of agricultural enterprises using the Internet is limited to write a business profile, their Products. This just started, little practical effect. Our key is to be like Jingdong Mall, Dangdang as corporate profits directly from the Internet to build their own network of sales channels. We want to work based on the characteristics of the industry, the rules on the Internet, using the Internet thinking, technology to market our products, agricultural products, we can be like home appliances, clothing, food, like, directly from the manufacturers to the hands of farmers, and the rapid formation of the Internet wave, reach Internet users recognized standards. No matter how difficult this process, but have to admit, this is the trend Nike Shoes of our development, who should do who will be able to dominate the market. ? Let's get on the Internet boat agricultural how to make agricultural boarded the boat it is simple: replicate. ?? That how to copy and replicate what I personally feel that this needs to be replicated appliance industry, why is it because the appliances and household appliances have a strong common agricultural:? A, large and small. Agricultural goods and appliances are not standard sizes, large and small, uneven; two, the same nature, agricultural goods and appliances are very stringent environmental requirements, needs gently; Third, the product cycle the same Nike Lunar Haze can not see what the problem is just the beginning of a long period of time to find the problem after using. The following will now common household appliances, agricultural channels for comparison. Let us an overview of traditional, modern and future channel development direction of home appliances and agricultural. [Img = 28,30] file: /// C: / Users / BJD0001 / Desktop /% E4% B8% 80% E9% 94% AE% E6% 8E% 92% E7% 89% 88% E5% 8A% A9% E6% 89% 8B (MyEditor) _1.0 / MyEditor / lib / [/ img] As can be seen from this figure, the Internet is bound to reshape the traditional channel model, is now a considerable number of retail outlets will be logistics, and Aftermarket replaced. So now the problem we face is how to agricultural goods pulled up the Internet, so that agricultural can share the Internet has brought convenience. Especially today agricultural oversupply, lower channel chaos, you need the Internet, we need an 'agricultural Taobao', 'agricultural mall.' If you say that the success of agricultural e-commerce model, you can have any effective? First, the cost. Which cost includes two aspects: First, low purchase cost, the price on the Internet more transparent, and easy to compare products, product performance gap have a certain understanding. Second, the cost of finished goods sold when the channel, this is relative to the traditional channels is reduced a lot, such as: rent, labor costs, utilities, transportation costs, promotional fees, and on the Internet only need to pay a small network Maintenance costs can be supported. Second, the high speed. Product information every second can be passed onto the customer's computer, you can better control of the product. Wide range of controls, they can easily control the galaxy from their own products through the Internet directly to the product for fast, efficient, and a wide range of control. Third, convenient. Consumers can buy desired products anywhere, especially with the development of mobile Internet, consumers can phone quick and easy to understand products, buy products. According to statistics, as of the end of June 2012, the number of Chinese Internet users reached 538 million, of which mobile phone users reached 388 million, the number of mobile phone users for the first time exceed the number of desktop users, as of the end of June 2013, China's mobile phone users reached 464 million with 20% growth rate. Fourth, the interaction. For direct consumer feedback information collection and services, unified market prices, unified distribution. This is for our agricultural market oversupply play is undoubtedly the biggest help. 1. Is the information needs of farmers have an accurate understanding of each region as demand for each product is the number? We can clearly see the data via the Internet. 2. The service of collecting feedback information, especially our pesticide products, long effect period, followed by the not see the effect immediately, you must wait until the crops are ripe to see the results. If through the Internet to accurately grasp the effect of each product, then we will be well aware of the needs of our customers, especially now fast technological development, a new product developed by one, we still need to understand the product from the customer's actual effect The advantages and disadvantages. Agricultural e-commerce success factors really good feature of agricultural e-commerce, only three systems can be. First, with technical support systems. IT professionals need to ask a professional to complete a good system can definitely help you compete for more customers, 'Apple' system, 'Android' system is the best example of the success of the network service system to allow customers to products more comprehensive experience, understanding will undoubtedly have a huge role. Second, we have a self-logistics system. Commerce logistics role do we all self-evident, the key lies in Jingdong powerful self on its strong logistics system. This is the e-commerce in all sectors, to play a direct role in the end-user experience factor, others do not have a huge advantage. But how do agricultural logistics will do everyone a headache, like the special nature of pesticides, how about the need to save in the transport process? This Nike Air Force 1 is a problem we set up a dedicated agricultural logistics system faced, taking into account commodity Economy particularity and logistics system to operate. I think Jingdong Mall logistics system is very suitable for agricultural enterprises to imitate, build large storage center in each region to achieve regional coverage and to dealers, cooperatives, farmers available directly from the storage center, some of the original channel distributors can the development of the store O2O mode, to provide farmers with online shopping counseling, guide farmers to encourage friends to buy from the network, to develop e-commerce shopping habits, so that the gradual completion of the statistical information to facilitate storage and delivery of shipments. Third, the establishment of a complete service system. Any e-commerce business do you want to do bigger and e-commerce, there must be complete after-sales service, because we have entered into a service-oriented society, experiential community, this from someone on Internet expert the phrase 'with the potential to When you walked out the door, the door in your home you need to be able Nike Air Yeezy to buy goods 'can get a glimpse. The future will service everywhere, will also determine the development of enterprises. Then we how agricultural service agricultural products based on the particulars of it? Opinions 1. Product feedback services. Such as customer service for the entire product from order to receipt of satisfaction, product satisfaction effect, this period may be longer, but we have to do, because we have to understand the customer attitude to the product, in order to continue to improve, continue to better satisfaction to them, so that we can secure long-term customers. 2. The product service description. This is a special thing we agricultural products, because of the use and effectiveness of some products is directly proportional to the proper use of effects can help increase farmer friend, incorrect use may mean useless. This is something we can be divided into two to solve: (1) hire experts to record video product to use, and then placed on the product site, so that farmers and friends can easily view, learning; (2) in the store channel to hire marketing professionals product introduction and guidance. 3. The value-added services for customers to purchase products and give praise and give feedback lottery services. Prizes can be set according to the needs of customers, such as household supplies, agricultural auxiliary supplies. Shenzhen south slightly marketing consulting firm gave a detergent business marketing consulting services, one of the typical success story is to buy detergent send washbasin activities, a small basin to help enhance the performance of the company more than tripled. Can also Air Jordan 8 Retro be given to other services based on the purchase amount, such as shipping, provide expert guidance. We know that especially large buyer purchases, certainly more need for technical guidance. In short, the age of the Internet today, companies want to do agricultural agricultural e-commerce is still very difficult, but if you do not do e-commerce, it may not do as Kodak digital camera, stick with Symbian as Nokia, It is covered by the tide of historical progress. Agriculture is one i i dark horse dark horse industry's operating accounts series, search for micro-channel public account iheimanongye can find me. If you like local consumer services, such as farming, aquaculture, animal husbandry and Nike Air Presto fishery, agricultural business, and everything associated with human agriculture industry supply Please pay attention to me, those things we talk with agriculture, agricultural entrepreneurs please add QQ chat agriculture Group: 166 261 108. Rain or shine 300) this.width = 300 '\u003e